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How Tesla’s Semi will dramatically alter the trucking industry

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The Tesla Semi offers something to the trucking industry that could drastically alter the entire freight moving sector. The trucking industry has seen major changes since it began roughly a century ago and has, despite the assumptions of many outsiders looking in, been one of the more technologically-advanced industries in our nation. Trucks themselves have seen huge changes in the past few decades while the freight industry as a whole has been reinvented and revamped multiple times over in that same time period.

Nasdaq.com contributor Martin Tillier mentions the impacts that the Tesla Semi and others with similar game-changing technologies will have on the trucking industry long-term. Most notably with autonomous trucks and their electric powertrains.

“The technological change that benefits trucking and delivery businesses has been widely reported, but in my experience most people that I ask about it focus on the potential negatives rather than looking for opportunities,” writes Tillier. “..they ignore the biggest beneficiary of all: trucking companies. They are looking at a future where two of their major costs, fuel and drivers, will be dramatically lower..”

Those salient points are much bigger-picture than most commenting on the Tesla Semi and other related vehicles would note. Just about every major manufacturer of commercial vehicles, including Class 8 trucks, is getting in on the electrification game and many are also building towards automation. The companies most often noted, like Tesla and Nikola, are actually side-players compared to the already-established heavy-duty builders like Paccar (Kenworth, Peterbilt), Daimler, Volvo, and the like. Even manufacturers like Cummins are working with alternatives to petroleum-burning drivetrains.

The stakes are huge. According to the American Trucking Associations, over 70 percent of the freight (by tonnage) moved in the United States is moved by truck. There are about ten and a half billion tons of freight moved around the U.S. annually and about 3.6 million Class 8 trucks on the road pulling that freight.

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The electrification of trucks is a big step. It won’t happen really quickly, but it will happen eventually. How, exactly, that electrification comes will depend on a lot of things. It could be the battery-powered Tesla Semi or it could be the hydrogen fuel cell-run Toyota-Kenworth collaboration. Or any mixture of things, including the range-extending turbine proposed for the original Nikola design or that of Capstone. Whatever the solution or solutions are, freight-hauling trucks of all sizes are going to become electric. That’s a given.

Why? For the same reason they all went to diesel a few decades ago. It’s more efficient and thus cheaper. Before diesel, most trucks were powered by gasoline and were extremely inefficient, hauling less weight and getting worse fuel economy. Diesel itself saw many changes over time as the engines it powered improved and emissions fell. Currently, trucks use around 38 billion gallons of diesel fuel a year. At four dollars a gallon, that’s about $152 billion in fuel. With electricity, costs could be a fraction of diesel. Roughly a quarter of the cost, in fact, in worst-case assumptions. More optimistic numbers would put it in the 1/16th to 1/8th fractions.

Tesla Semi’s center seating position for drivers

The gains with autonomous self-driving or driving assist technology are even higher. In trucking, the highest cost to the trucking company is the driver behind the wheel, with wages and benefits–not to mention legalities and downtime–having the highest impact on the bottom line. A truck driver can legally drive for 11 hours per day and most drivers average about 600 miles daily. An autonomous truck could drive 24/7, stopping only to load/unload or refuel. Self-driving trucks would also solve a problem that’s long plagued the trucking industry: driver shortages.

Truck drivers will lose jobs, yes. Eventually. Remember, we’re talking decades here, not years. When (not if) automated big trucks take over as the bulk of the industry’s means of moving freight, most drivers will be required to find new careers. We must remember, however, that truck driving is essentially made up of a labor force which has little formal training and mostly on-the-job experience as their primary resume point. These drivers become more skilled with time and hence demand higher wages. The most skilled workers in truck driving tend also be those closest to retirement. Replacements for those skilled drivers are new drivers who’ve completed perhaps three weeks of trucking school and a month of over-the-road training with a slightly more skilled driver as a mentor. This doesn’t make trucking an easy job, but it does mean that those with the most skills are the least likely to lose their jobs when automation becomes the norm.

We can argue until our fingers bleed, typing about the feasibility of the Tesla Semi and Elon Musk’s promises for the truck’s capabilities. Whether Tesla delivers on those promises is moot; as we know that someone, somewhere, and sometime very soon will deliver on similar promises regardless. The trucking industry is going through another sea change. Those in technology, used to a new iPhone every year and who hashtag about cryptocurrencies, might consider a decade or two as a long time to wait. Those in manufacturing and transportation, however, see twenty years as a single generation and their version of 2.0 has huge economic impacts on the nation’s and world’s economies.

The trucking industry knows that electrification and automation are coming. Fast. The Tesla Semi may or may not physically bring that revolution, but it certainly does symbolize it.

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Aaron Turpen is a freelance writer based in Wyoming, USA. He writes about a large number of subjects, many of which are in the transportation and automotive arenas. Aaron is a recognized automotive journalist, with a background in commercial trucking and automotive repair. He is a member of the Rocky Mountain Automotive Press (RMAP) and Aaron’s work has appeared on many websites, in print, and on local and national radio broadcasts including NPR’s All Things Considered and on Carfax.com.

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Investor's Corner

Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award

The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

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Credit: xAI/X

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk. 

The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.

Concerns over Tesla’s 2025 CEO Interim Award

In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.

The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.

Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.

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SOC’s Tesla concerns beyond Elon Musk

SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board. 

SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.

Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.

The SOC’s letter can be viewed below.

Nasdaq+Letter Tsla Socig Final by Simon Alvarez

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Investor's Corner

Tesla investors may be in for a big surprise

All signs point toward a strong quarter for Tesla in terms of deliveries. Investors could be in for a surprise.

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(Credit: Tesla)

Tesla investors have plenty of things to be ecstatic about, considering the company’s confidence in autonomy, AI, robotics, cars, and energy. However, many of them may be in for a big surprise as the end of the $7,500 EV tax credit nears. On September 30, it will be gone for good.

This has put some skepticism in the minds of some investors: the lack of a $7,500 discount for buying a clean energy vehicle may deter many people from affording Tesla’s industry-leading EVs.

Tesla warns consumers of huge, time-sensitive change coming soon

The focus on quarterly deliveries, while potentially waning in terms of importance to the future, is still a big indicator of demand, at least as of now. Of course, there are other factors, most of them economic.

The big push to make the most of the final quarter of the EV tax credit is evident, as Tesla is reminding consumers on social media platforms and through email communications that the $7,500 discount will not be here forever. It will be gone sooner rather than later.

It appears the push to maximize sales this quarter before having to assess how much they will be impacted by the tax credit’s removal is working.

Delivery Wait Time Increases

Wait times for Tesla vehicles are increasing due to what appears to be increased demand for the company’s vehicles. Recently, Model Y delivery wait times were increased from 1-3 weeks to 4-6 weeks.

This puts extra pressure on consumers to pull the trigger on an order, as delivery must be completed by the cutoff date of September 30.

Delivery wait times may have gone up due to an increase in demand as consumers push to make a purchase before losing that $7,500 discount.

More People are Ordering

A post on X by notable Tesla influencer Sawyer Merritt anecdotally shows he has been receiving more DMs than normal from people stating that they’re ordering vehicles before the end of the tax credit:

It’s not necessarily a confirmation of more orders, but it could be an indication that things are certainly looking that way.

Why Investors Could Be Surprised

Tesla investors could see some positive movement in stock price following the release of the Q3 delivery report, especially if all signs point to increased demand this quarter.

We reported previously that this could end up being a very strong rebounding quarter for Tesla, with so many people taking advantage of the tax credit.

Whether the delivery figures will be higher than normal remains to be seen. But all indications seem to point to Q3 being a very strong quarter for Tesla.

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Tesla bear Guggenheim sees nearly 50% drop off in stock price in new note

Tesla bear Guggenheim does not see any upside in Robotaxi.

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tesla showroom
Credit: Tesla

Tesla bear Guggenheim is still among the biggest non-believers in the company’s overall mission and its devotion to solving self-driving.

In a new note to investors on Thursday, analyst Ronald Jewsikow reiterated his price target of $175, a nearly 50 percent drop off, with a ‘Sell’ rating, all based on skepticism regarding Tesla’s execution of the Robotaxi platform.

A few days ago, Tesla CEO Elon Musk said the company’s Robotaxi platform would open to the public in September, offering driverless rides to anyone in the Austin area within its geofence, which is roughly 90 square miles large.

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

However, Jewsikow’s skepticism regarding this timeline has to do with what’s going on inside of the vehicles. The analyst was willing to give props to Robotaxi, saying that Musk’s estimation of a September public launch would be a “key step” in offering the service to a broader population.

Where Jewsikow’s real issue lies is with Tesla’s lack of transparency on the Safety Monitors, and how bulls are willing to overlook their importance.

Much of this bullish mentality comes from the fact that the Monitors are not sitting in the driver’s seat, and they don’t have anything to do with the overall operation of the vehicle.

Musk also said last month that reducing Safety Monitors could come “in a month or two.”

Instead, they’re just there to make sure everything runs smoothly.

Jewsikow said:

“While safety drivers will remain, and no timeline has been provided for their removal, bulls have been willing to overlook the optics of safety drivers in TSLA vehicles, and we see no reason why that would change now.”

He also commented on Musk’s recent indication that Tesla was working on a 10x parameter count that could help make Full Self-Driving even more accurate. It could be one of the pieces to Tesla solving autonomy.

Jewsikow added:

“Perhaps most importantly for investors bullish on TSLA for the fleet of potential FSD-enabled vehicles today, the 10x higher parameter count will be able to run on the current generation of FSD hardware and inference compute.”

Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming

Tesla shares are down just about 2 percent today, trading at $332.47.

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