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Tesla to sustain Model 3 “burst” production rate in July, suggests online tracker

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Tesla’s capability to sustain its rate of manufacturing 5,000 Model 3 per week this third quarter remains in question, but an online tracker by Bloomberg suggests that the Silicon Valley electric car maker is on pace to hit peak production levels in the next few weeks.

Tesla was finally able to manufacture 5,000 Model 3 per week during the final seven days of the second quarter, thanks to a blitz of activity in the Fremont factory. Tesla had to implement a number of unorthodox strategies to achieve the production milestone, including building an entirely new general assembly line inside a massive sprung structure at the grounds of the Fremont factory and air-freighting six airplanes’ worth of robots from Europe. These, together with Tesla’s “burst” build, were considered by critics to be unsustainable.

Doubts about Tesla’s capability to maintain its 5,000/week Model 3 production rate fueled the thesis of the company’s most vocal critics, such as JP Morgan analyst Ryan Brinkman, who wrote that Tesla’s burst production could not be repeated. CFRA Research analyst Efraim Levy also downgraded TSLA to a Sell, stating that the burst rate for Model 3 production is the not “operationally or financially sustainable.” These reservations affected Tesla’s stock (NASDAQ:TSLA), with the company ending the week at $308.88 per share, a significant drop from the near-record highs it achieved earlier in June.

Bloomberg’s Tesla Model 3 tracker as of 7/9/18. [Credit: Bloomberg]

If the current numbers reflected in Bloomberg‘s Model 3 online tracker are any indication, however, it appears that Tesla might just be on track to produce the Model 3 at a sustained rate of the 5,000 vehicles per week. As of this weekend, the online tracker, which was just 2% off its prediction for Tesla’s final Q2 numbers, shows a trend of more than 5,000 Model 3 per week over the next three weeks. Apart from this, production of the compact electric car is also listed at 5,187 Model 3 per week.

Bloomberg‘s Tesla Model 3 production tracker aggregates data from U.S. government resources, social media reports, as well as direct communication with Tesla owners. VINs that are listed in the tracker are either traced depending on Tesla’s own filings during batch registrations, or sightings of Model 3 in the wild. Vehicle Identification Numbers do not directly correspond to the number of Model 3 that Tesla is producing, but Elon Musk himself admitted in the Q1 2018 earnings call that “any  information that (Tesla) provide(s) would be one week or two in advance of what will become public knowledge just due to vehicle registrations and shipments that are tracked very carefully.”

Tesla is now attempting to hit sustained profitability for the first time in its history. During Q2 2018, Elon Musk boldly declared on Twitter that Tesla would start being profitable around Q3 or Q4 2018. During the first quarter earnings call, Musk reiterated this, stating that it was about time Tesla starts showing some earnings. In order to accomplish this goal, Tesla would have to ensure that the Model 3 gets built and delivered at a pace that is sustainable.

Considering the sales numbers of the Model 3, it appears that if Tesla can keep its production rate steady, it would only be a matter of time before the vehicle can help push the company towards profitability. In Tesla’s Q2 2018 Production and Delivery report, the company stated that it had delivered 18,440 Model 3 from April-June 2018. Tesla also had 11,166 Model 3 vehicles in transit to customers by the time the quarter ended, setting up the third quarter for record deliveries and sales. The Chevy Bolt EV, considered as the Model 3’s main rival, had sales of 3,483 vehicles during Q2 2018, 82% less than the Model 3.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Robotaxi gets a massive upgrade in Nevada

Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.

The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.

That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.

Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.

Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.

The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.

Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.

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SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

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Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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