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Porsche begins to market the Taycan in dealerships through customer deposit program

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The Porsche Taycan is expected to be released sometime next year, but the German legacy automaker is already starting its marketing efforts for the all-electric car. The stakes are high for the carmaker — if it can design the Taycan in such a way that it rivals the best electric vehicles on the market like the Tesla Model S, the company can establish itself as a leader in the emerging EV market. If the car comes up short of expectations, the Taycan will end up being delegated as a footnote in the list of electric cars that never reached their potential.

Porsche started accepting pre-orders for the vehicle earlier this year, though the company initially extended the offer to several selected countries such as Norway, partly due to the country’s open support for electric mobility. The pre-orders for the vehicle were extended to the United States recently as well, by means of a Deposit Option Program for customers residing in the country. Interested buyers can fill up an online form to be part of the program, after which they will be sent information and updates about the electric car from a selected Porsche dealer. An example of a pre-order form for US-based Porsche Taycan customers can be accessed here

Porsche is yet to reveal the final production version of the Taycan. The legacy carmaker still uses the Mission E sedan concept in its promotional materials for the upcoming electric car. A number of camouflaged test mules have been made, but the test vehicles are disguised with elements that will surely not make it to the production model, such as twin exhaust pipes at the rear. Despite not revealing the car’s final production model, Porsche Managing Director Alexander Pollich announced last month that the company is seeing a strong, positive reception to the vehicle so far.

Among the legacy automakers that are currently developing an all-electric car, Porsche appears to be one of the most serious about its desire to transition into the electric mobility age. As details of the Taycan trickled out over the years, it became quite evident that the all-electric, four-door sedan would be a serious competitor to the mainstays of the EV industry like the Model S. Porsche even notes that the Taycan will have the same soul and pedigree found in its iconic gas-powered vehicles such as the Porsche 911. Former race car driver Mark Webber echoed this sentiment during a test drive of the car, stating that the Taycan handles and feels very much “like a Porsche.”

Back in 2014, Elon Musk stated that the hoped Tesla “could address the false perception that people have that an electric car had to be ugly and slow and boring like a golf cart.” Just a year after that, Porsche debuted the Mission E sedan concept car at the 2015 Frankfurt Motor Show, and it has become a poster child for Porsche’s transition to electric mobility ever since. Porsche even expanded the Mission E line earlier this year, revealing a more rugged, off-road version of the vehicle dubbed as the Mission E Cross Turismo. The company also stated that by 2025, it aims for “every second Porsche sold to have an electric drive unit,” meaning half of its offerings would be fully electric while the other half will be plug-in hybrids.

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The Porsche Taycan is expected to feature the legacy carmaker’s trademark performance, with the vehicle listed with a 0-60 mph time of 3.5 seconds, a range of 310 miles per charge, and a top speed of 155 mph. The electric car is expected to be produced at a facility located at Zuffenhausen, a suburb in Stuttgart, Germany — the same factory where Porsche manufactures some of its finest vehicles like the 911, 718 Boxster, and the 718 Cayman. Porsche is expecting to manufacture 20,000 Taycans per year when it begins production.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Supercharger Diner officially opens: menu, prices, features, and more

Tesla’s Supercharger Diner in Los Angeles is open after seven years in the making.

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tesla diner in los angeles during daytime
Credit: Matt Hartman

Tesla has officially opened its Supercharger Diner in Los Angeles to the public for the first time. It is an 80-Supercharger lot with two movie screens and a full-service 24/7 diner that serves a wide variety of locally sourced food for patrons while they charge or even just stop by.

It is not exclusive to Tesla owners, as anyone can stop by to experience the Diner and movie theater. It officially opened to the public at 4:20 p.m. local time.

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In 2018, CEO Elon Musk said he was hoping to build a full-scale 50s era diner that served as a drive-in movie theater. Seven years later, it has officially come to life, and in typical Tesla fashion, it opened at a very appropriate time of day. We heard of people waiting as many as 13 hours for the site to open.

Tesla Diner Menu

BURGERS & SANDWICHES

  • Tesla Burger: $13.5
    • 1/3 lb. prime Brandt Beef with New School American cheese, lettuce, caramelized onions, pickles and Electric Sauce on a Martin’s Potato Roll
    • Add bacon: $3
    • Add Wagyu beef chili: $3
    • Add organic free-range fried egg: $2
    • Sub veggie patty
  • Hot Dog: $13
    • All-beef Snap-o-Razzo hot dog with mustard and onion pickle relish on a Martin’s Potato Roll. Served with fried potatoes
    • Add New School cheese sauce: $1
    • Add Wagyu beef chili: $1
  • Diner Club Sandwich: $13
    • Roasted turkey, Epio Bacon, blistered cherry tomatoes, lettuce, avocado and maple black pepper mayo on toasted Tartine buttermilk bread
  • Tuna Melt: $14
    • Wild-caught albacore tuna salad with New School American cheese and pickles on grilled Tartine buttermilk bread
  • Fried Chicken & Waffles: $15
    • Classic or spicy pickle-brined organic free-range chicken between two buttermilk waffles with maple black pepper mayo
    • Add New School cheese sauce: $1
    • Add bacon: $2
    • Add organic free-range fried egg: $3
    • Sub Martin’s Potato Roll
  • Grilled Cheese: $9
    • New School American cheese on grilled Tartine buttermilk bread
    • Add blistered tomatoes: $1
    • Add Avocado: $1.50
    • Add Epic Bacon: $3

ALL-DAY BREAKFAST

  • Egg Sandwich: $12
    • Two organic free-range scrambled eggs on a Martin’s Potato Roll with Epic Bacon, New School American cheese, baby arugula and Electric Sauce
    • Add avocado: $1.50
    • Substitute waffle Avocado Toast: $11
    • Sliced avocado, lime, tomatoes, pepitas, radish and arugula on toasted Tartine buttermilk bread
  • Greek Yogurt Parfait: $9
    • Strauss Creamery organic Greek yogurt, roasted strawberries, organic gluten-free granola and local honey
  • Breakfast Tacos: $9
    • Organic free-range scrambled eggs, beef chorizo, crispy potatoes and New School American cheese sauce folded inside two Tehachapi Grain Project organic flour tortillas. Served with a side of avocado crema
    • Sub bacon: $1
    • Add avocado: $1.50 Biscuits & Red Gravy: $15
  • Buttermilk biscuit with beef chorizo gravy and an organic free-range fried egg
  • House-Baked Cinnamon Roll: $7
    • Warm, frosted cinnamon roll with flaky salt

SIDES

  • Tallow-fried French fries: $4
    • Make it a cheese fries: $1 extra
    • Make it Wagyu chili cheese fries: $3 extra
  • Hash Brown Bites: $8
    • Crispy, tallow-fried shredded potatoes served with choice of dip
  • Wagyu Beef Chili Cup: $8
    • RC Provisons Wagyu beef chili with diced white onion and New School American cheese sauce
  • Buttermilk Waffle: $5 • Dusted with powdered sugar, served with real maple syrup
  • Market Salad: $10
    • Market kale and arugula, blistered cherry tomatoes, radishes, celery, shredded carrots, avocado, salted pepitas and toasted breadcrumbs.
    • Served with Dilly Ranch
    • Add roasted turkey: $3
    • Add fried chicken: $3.50
    • Add veggie patty: $4.50
    • Add tuna salad: $5
  • Epic Bacon:
    • $12 Four strips of maple-glazed black pepper bacon served with choice of dip

KIDS MENU

  • Kids Burger: $13
    • Prime Brandt Beef with New School American cheese
  • Kids’ Grilled Cheese: $13
    • New School American cheese on grilled Tartine buttermilk bread. No crust
  • Chicken Tenders: $13
    • Made with organic free-range chicken

DESSERTS

  • Soft Serve: $6
    • Chocolate, vanilla or swirl
  • Slice of Pie à la Mode: $12
    • Warm slice of Winston’s apple or pecan pie (gf) served with Valley Ford Creamery softserve a la mode
  • Chocolate Chip Cookie: $5
    • Warm chocolate chip cookie with flaky sea salt

DRINKS

  • Cane sugar sodas: $4 each: Cola, diet cola, lemon-lime, root beer, orange, black cherry or cream.
  • Milkshakes $8
    • Vanilla, chocolate or strawberry. Make it a Pie Shake for an extra $4
    • (apple or pecan).
  • Lemonade: $4
  • Organic Draft Kombucha: $8
  • Drip Coffee: $4
  • Nitro Cold Brew: $4.5
  • Espresso (hot, iced, decaf): $4
  • Cappuccino (hot, iced, decaf): $5.5
  • Latte (hot, iced, decaf): $6
  • Iced Nitro Matcha: $6.5
  • Charged Sodas:
    • Creamsicle: $7
      • Orange soda, cream soda, vanilla foam, fresh orange and orange popping boba
    • Shirley Temple: $7
      • Lemon-lime soda, grenadine, fresh lime and maraschino cherries
    • Lime Rickey: $7
      • Lemon-lime soda and fresh lime
    • Catawba Flip: $7
      • Grape soda, vanilla foam, nutmeg and grapes
    • Dirty Kombucha: $10
      • Citrus kombucha, vanilla foam, fresh orange and lime, maraschino cherries.

Tesla Diner Details

The opening of the Diner was launched by Franz von Holzhausen, Tesla’s Chief Designer:

There is also merchandise available at the Diner, including:

  • Tesla Bot Action Figure
  • Hollywood Retro Diner Tee
  • Tesla Sweets | Supercharged Gummies: Dog Mode Chill, Mango Bolt, and CyberBerry
  • Tesla Diner Trucker Hat
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Elon Musk’s Neuralink posts massive update with new milestone

This is the first time Neuralink has successfully implanted two patients in a single day.

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neuralink link device with white background
(Credit: Neuralink)

Elon Musk’s Neuralink has posted a massive update with a new milestone that puts the company’s progress into perspective. Over the past few years, we have seen tremendous strides in Neuralink’s capabilities.

Now, the company has completed a new first, bringing more hope to the future of this revolutionary technology.

Neuralink’s third brain chip patient shares first video edited with BCI

Neuralink revealed in an update on Monday morning that it has officially completed two implants in a single day, with Patients 8 and 9 both receiving devices over the past weekend.

“Both participants are recovering well and in great spirits,” the company said in the short update. It did not disclose which day the surgeries were completed, but it did state explicitly that they both occurred on the same day:

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Musk said that Neuralink’s capabilities could do “life-changing good for ultimately millions, maybe billions, of people.” Right now, it is being used to help combat life-altering diseases, such as ALS, also known as Lou Gehrig’s Disease, as well as cervical spinal cord injuries.

Eventually, Neuralink could resolve things like anxiety, depression, and blindness, among many other ailments.

Its Link device also received FDA recognition for speech restoration earlier this year, marking a significant bit of progress in the program as it explores ways to cure ailments of various natures.

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Elon Musk gives key update on plans for Tesla Diner outside of LA

More Tesla Supercharger Diners are on the way, Elon Musk says, as long as the initial one is successful.

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tesla diner supercharger in los angeles california at night
Credit: Tesla

Elon Musk has given a key update on its plans for the Tesla Supercharger Diner, as the first location in Los Angeles is set to open today, July 21.

The idea for the Supercharger Diner, which resembles a 50s-style eatery with elements of futuristic technology, is seven years in the making. Many wondered whether Tesla would expand its idea for a Supercharger restaurant outside of LA, and now we have an answer directly from Musk.

Elon Musk confirms awesome new features at Tesla Diner Supercharger

The Tesla CEO said that the company will establish these types of experiences “in major cities around the world, as well as at Supercharger sites on long distance routes.”

The Supercharger Diner has plenty of ways to draw in customers, and although the food and merchandise sold at the location will not be a major contributor to Tesla’s balance sheet, where investors want to see it, it could pay off in other ways.

The Diner is not exclusive to Tesla owners, so those who drive gas cars can still stop in for a burger, fries, and a shake while roaming around Los Angeles. The features of the Diner, however, do require a Tesla vehicle.

In-car ordering and movie screens syncing to the center touchscreen are two things that Tesla owners will enjoy that other drivers will not. These might be trivial, but the experience on its own could be a way that some consider buying a Tesla.

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It might sound crazy that a singular diner experience would flip someone to buy a car, but it’s not the most outlandish thing we’ve ever come across.

The question is where Tesla will plan to build these Supercharger Diners. Musk has already indicated that Starbase, Texas, will be one location, which fits with one of his other companies, SpaceX.

Austin could be an ideal location, but New York, Miami, Washington D.C., Boston, and plenty of other popular metro areas within the U.S. could see their own diners in the coming years.

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