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Elon Musk candidly shows how Tesla’s factory is balancing robots and human work
Back in 2016, Elon Musk described that Tesla’s factory would be “the machine that builds the machine.” Speaking to investors then, Musk noted that the codename for the project was the “Alien Dreadnought,” a machine similar to the massive extraterrestrial crafts depicted in iconic sci-fi films. Musk noted then that the Alien Dreadnought would likely be operational in 2018, with the factory churning out the Model 3 en masse.
As the Model 3 production ramp has shown, getting the Alien Dreadnought up to speed with the company’s manufacturing process turned out to be a much more challenging task than Musk had expected. Amidst delays in the Model 3 production ramp, Elon Musk noted in an interview with CBS earlier this year that humans are “underrated.” Musk also mentioned this in the company’s Q1 2018 earnings call, when he described how Tesla learned that some aspects of the manufacturing process are best done by human hands.
A look into Tesla’s electric car production process at the Fremont factory was recently uploaded on YouTube by noted tech reviewer Marques Brownlee, better known as MKBHD. After his interview with Elon Musk himself, the YouTube host was given a tour of the Tesla factory, particularly the Model S and Model X line. Musk candidly discussed several aspects of the factory, including how Tesla’s robots are programmed and how their operations are integrated with human work. Musk also lightly discussed how he is fond of the Fremont factory’s “dumb robots,” which are easier to program and perform nearly without fault.
Brownlee’s Tesla factory tour with Elon Musk was brief, (MKBHD notes that Musk was eventually pulled into a meeting), but it showed something that has been hidden for quite a while now — it showed an Elon Musk that was funny, optimistic, and seemingly still full of wonder at how the factory is operating. Musk was cracking jokes in the interview, and his inner nerd was in full force as he described to the YouTube host how some of the facility’s robots are named after characters in Marvel’s X-Men series.
In a way, the Elon Musk who went on an interview and toured the Fremont factory with The YouTube host looked like a CEO who was tired and exhausted, but one who is still passionate at what he is doing. Elon Musk’s emotional and psychological state has been a particular focus in the media lately, particularly following an honest interview with the New York Times. Musk showed a notable degree of vulnerability in the Times interview, even admitting that the past 12 months have been the most difficult and painful year of his career.
Tesla’s critics were quick to pounce on Musk’s exhaustion and the vulnerability he exhibited during the interview. And in a way, they are right — Elon Musk is underslept, overworked, and deathly tired. But behind all this is a man who is still pushing hard to get his targets done. Elon Musk in the factory tour with Brownlee was evidently exhausted and overworked, but despite this, he still retains that wit, optimism, and sense of wonder that made him a household name over the years.
Watch MKBHD’s tour of Tesla’s Fremont factory with Elon Musk in the video below.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
