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Tesla’s battery tech and software push is starting to make sense for veteran vehicle-makers

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When Tesla was designing the Model S, the company made it a point to build the vehicle from the ground up. This means that everything, from the electric cars’ battery packs to its software, are manufactured by Tesla itself. Tesla’s approach to electric cars is the auto equivalent of Apple’s strategy with the iPhone and iOS, and it finally seems to be making sense to some legacy vehicle-makers.

Elon Musk’s private space firm, SpaceX, is known for producing its rockets in-house. Musk took this same approach with Tesla in the company’s early days, and the result of this approach was the Model S, a vehicle like no other on the road, with simple, powerful, all-electric internals and a software that is custom-built for the car. A particularly telling image of this hands-on, in-house approach was taken during the company’s younger days, featuring a much younger CTO JB Straubel assembling one of Tesla’s early battery packs by hand.

Tesla CTO JB Straubel assembling one of Tesla’s early battery packs by hand.

And in a lot of ways, this strategy worked. Tesla’s in-house approach for the Model S was a key point in the vehicle’s allure to consumers. This carried over to the Model X, and now, the Model 3. With Tesla’s 2170 cells used in the Model 3 gaining rave reviews from teardown experts like Sandy Munro of Munro and Associates, and with the company preparing to release Software Version 9, Tesla is poised to take even bigger steps in its mission to usher the transition to sustainable mobility.

Tesla’s history is rife with criticism and doubts from the veterans of the auto industry, but now that the company has established itself as a leader in the premium electric car segment, its progress and breakthroughs now seem to be undeniable, even to traditional vehicle makers.

Just recently, a report from German publication Electrive emerged, citing insiders from Jaguar who noted that the veteran carmaker will be using Samsung SDI’s cylindrical 2170 battery cells for the electric cars it would produce from 2020 onwards. This is a big step for Jaguar, considering that the I-PACE, its first all-electric vehicle that can actually compete with the Model X 75D and 100D in terms of performance, is currently using pouch cells from LG Chem.

Using Samsung SDI’s 2170 cells for its electric cars’ batteries would likely benefit Jaguar, considering that the I-PACE is currently being bogged down by reports that the vehicle is lacking in efficiency and range. Jaguar might never admit it, but it’s not difficult to infer that the company’s decision to reportedly commit to 2170 cells was partly influenced by Tesla’s progress in its battery tech.

Tesla Model 3s side by side in a parking lot.

Another vehicle-maker is starting to see the value of software and its relationship to hardware. Earlier today, veteran motorcycle maker Harley-Davidson stated that it is planning to open a dedicated research and development facility in Silicon Valley to support its plans for its upcoming line of electric bikes. Harley-Davidson plans to release its first motorcycle, dubbed the “LiveWire,” sometime next year, and it would be the first of a line that features a “twist and go” system. The LiveWire is set to be followed by other electric bikes in 2022 as the company transitions to producing cleaner and possibly even quicker, more powerful vehicles.

Seemingly taking a cue from Tesla, Harley Davidson is now in full throttle recruiting Silicon Valley talent in electrical, software, and mechanical engineering. Just like Jaguar and its decision to commit to 2170 cells, Harley-Davidson’s decision to establish a Silicon Valley-based team seems to be inspired partly by Tesla and its software-focused electric cars.  

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Tesla is not a perfect company by any means, and its leader, Elon Musk, is not infallible. Musk himself would be the first to admit that Tesla committed a lot of errors in the past, and it is through these failures that the company was able to fail forward. Tesla is now a much more mature electric car maker that knows its market and knows what it’s doing; and if the recent updates from Jaguar and Harley-Davidson are any indication, it appears that other vehicle-makers are now starting to realize the value of Tesla’s experience.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Why automakers keep turning down Elon Musk’s Tesla Full Self-Driving offer

Elon Musk confirms no automaker has ever accepted Tesla’s offer to license Full Self-Driving software.

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Elon Musk gave a brief answer on X Monday that confirmed that Tesla’s standing offer to license Full Self-Driving to other automakers still has zero takers. Sawyer Merritt wrote that “Tesla has for years openly invited other automakers to license FSD. None of them have accepted,” responding to a prediction from Boom Supersonic founder Blake Scholl that Tesla would eventually open FSD the way it opened its Supercharger network to rival brands. Musk’s reply to Merritt was one word: “Exactly.”

It is not the first time Musk has made this point. He said something similar in November, when he called legacy automakers reluctance to adopt FSD “crazy,” and Tesla has floated the offer publicly since at least 2021. Scholl’s prediction touches on something real. Once NACS became the de facto charging standard, adoption from Ford, GM, Rivian and others followed within about a year. FSD licensing was supposed to work the same way once Tesla built enough of a lead that switching made sense for everyone.

The case for licensing now is stronger than it was two years ago. Waymo and Zoox are logging hundreds of thousands of unsupervised autonomous miles, along with Tesla’s own Robotaxi fleet. Every automaker still selling driver assist systems that lag FSD has given the robotaxi conversation to Tesla, Waymo and Zoox by default. Licensing FSD would let a GM or a Ford compete on the same field without spending a decade and billions of dollars building a stack from scratch, the same argument Tesla made when it opened the Supercharger network to bring more EVs onto its chargers.

But FSD is not a connector standard. As one reply to Musk’s post pointed out, licensing FSD is not a software license the way NACS was a plug spec. It requires adopting Tesla’s eight camera layout and its onboard compute architecture, meaning a licensee’s cars would effectively become Tesla hardware wearing someone else’s badge. That is the visible obstacle. The less visible one is data. A licensed FSD stack would report back the same telemetry Tesla collects from its own fleet, giving Tesla a continuous read on how a competitor’s cars are actually driven, where they struggle, and how often drivers intervene. For an automaker trying to build its own autonomy program, or simply trying to keep its build quality and safety record private, handing Tesla that visibility could be a bigger cost than the hardware bill. It is the reason the Supercharger comparison only goes so far. Opening a charging plug cost Tesla very little. Opening FSD would cost a rival something it cannot get back.

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Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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