On the grounds of the historic Griffith Observatory in Los Angeles on Monday night, Rivian, a US-based electric vehicle startup, unveiled its first vehicle to a small, quaint crowd. Food was served, and calming music befitting a Four Seasons Hotel serenaded members of the press and the event’s guests, which included social media influencers and even a number of celebrities from Hollywood. Amidst the chill vibe, though, a sense of excitement permeated the air, thanks to the centerpiece of the night’s event — a futuristic, rugged, vehicle that has the potential to disrupt the US’ highly lucrative pickup truck market.
The Rivian R1T, with its large off-road wheels, imposing stance, and adventure-themed design flourishes almost stood as a stark contrast to the unveiling’s quaint atmosphere. Quite unlike Tesla, whose unveiling events feature large numbers of people and a modern, high-energy setting, Rivian’s unveiling event for its R1T pickup truck was composed and almost restrained. The enthusiasm in the air, though, was palpable.
The R1T could be described as a luxury adventure vehicle. The pickup truck is designed from the ground up to be at home both on the pavement and off the beaten path, but the vehicle maintains an air of sophistication nonetheless. While Rivian did not allow test drives during the event, the truck on display was very well put together. It was evident that a lot of thought went into the vehicle’s interior design, from its luxurious seats, its all digital instrument panel, and its unique floormats which were made from a lightweight, thin material that almost seemed like carbon fiber.
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- Rivian CEO RJ Scaringe presents the R1T all-electric pickup truck. [Credit: Teslarati]
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- The Rivian R1T’s interior is plush with technology. [Credit: Teslarati]
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- The Rivian R1T features a functional bed with a number of clever features. [Credit: Teslarati]
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- The luxury aspect of the Rivian R1T is reflected in the vehicle’s seats, which are made of premium materials. [Credit: Teslarati]
Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]
Speaking before an audience comprised mainly of Rivian employees, select media and even some A-list celebs, CEO RJ Scaringe presented the R1T’s key features and capabilities. Rivian confirmed that they are using 2170 battery cells for the R1T pickup truck and the R1S SUV, which is set to be unveiled on Tuesday. The company noted that it would not be producing its own batteries at this stage of its operations, though their long-term strategy also includes the possibility of establishing a dedicated battery manufacturing facility like Tesla’s Gigafactory 1. Rivian aims to be a battery manufacturer like Tesla eventually, and it aims to license and sell its cells to other manufacturers in the future.
There’s no question that the vehicle’s target demographic are buyers who love luxury and the outdoors. As such, we were impressed by some of the pickup truck’s features that are aimed at making the ownership experience effortless. Among these were its automatic liftgate, and a thin, black lining that automatically protects cargo on the bed with the press of a button. We also found some of the R1T’s quirks — such as headlights that double as a green progress bar when the vehicle is charging — clever and fun. Finally, we liked the vehicle’s storage options, from its “gear tunnel” to its 11.7 cubic foot (330 liter) frunk, which is larger than those found in other premium electric vehicles like the Tesla Model S and Model X.
Rivian noted that it intends to develop self-driving capabilities for the R1T. As such, the truck is equipped with the hardware necessary to make this a reality. These include a suite of cameras, ultrasonic sensors, radar, high-precision GPS technologies, and even a LiDAR. In the future, the company notes that the vehicle should be able to meet its driver at the end of a hiking trail or river run. The company did not provide details as to how it intends to accomplish this, though considering its focus on the outdoors, there is a good possibility that Rivian could be mapping popular trails across the country.
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- The Rivian R1T has a distinct front fascia. [Credit: Teslarati]
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- Rivian’s “skateboard” for the R1T, which holds the pickup truck’s 2170 battery modules. [Credit: Teslarati]
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- The Rivian R1T all-electric pickup truck has a seating capacity of 5. [Credit: Teslarati]
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- The Rivian R1T’s “gear tunnel,” which is specifically designed to store items like fishing roads and golf clubs. [Credit: Teslarati]
Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]
After operating in stealth for the most part of the past decade, Rivian has decided to come out with a bang, renting out one of the most historic landmarks in LA to unveil a vehicle that could very well be equally historic if produced and ramped successfully. The R1T starts at $69,000 for its base trim, which is equipped with four electric motors and a 230+ mile range from its 105 kWh battery. The all-electric truck is still pricier than mainstays of the US’ pickup truck market such as the Ford F-150, which starts at a more affordable $29,650. That said, Rivian CEO RJ Scaringe made it clear that the company is going for a very specific niche with its first two vehicles — those that love the outdoors, and those that love luxury. For this niche of buyers, the Rivian R1T might just be the perfect vehicle.
Production of the Rivian R1T is expected to begin in 2020 in the company’s factory in Normal, Il, which it acquired from Mitsubishi in January 2017 for $16 million. The company plans to manufacture the pickup truck’s higher-end variants first, followed by the R1T’s $69,000 version within 12 months from the start of production. Rivian has also started accepting pre-orders for the R1T, with interested buyers being required to place a refundable deposit of $1,000 for the vehicle.
With assistance from Christian Prenzler.
Elon Musk appeared on the Moonshots podcast with Peter Diamandis today to discuss AGI, U.S. vs. China, Tesla, and some other interesting topics, but there was some discussion about the upcoming unveiling of the Roadster, the company’s electric supercar that will arrive several years after it was initially slated for release.
Musk made some pretty amazing claims about the Roadster; we already know it is supposed to be lightning-fast and could even hover, if Tesla gets everything to happen the way it wants to. However, the car has some pretty crazy capabilities, some of which have not even been revealed.
On the podcast, Musk said:
“This is not a…safety is not the main goal. If you buy a Ferrari, safety is not the number one goal. I say, if safety is your number one goal, do not buy the Roadster…We’ll aspire not to kill anyone in this car. It’ll be the best of the last of the human-driven cars. The best of the last.”
🚨 Elon on the Roadster unveiling, scheduled for April 1:
— TESLARATI (@Teslarati) January 6, 2026
Musk makes a good point: people who buy expensive sports cars with ridiculous top speeds and acceleration rates do not buy them to be safe. They hope they are safe in case of an emergency or crash, but safety is not at the forefront of their thoughts, because nobody buys a car thinking they’ll crash it.
The Roadster is truly going to push the limits and capabilities of passenger vehicles; there’s no doubt about that. Tesla plans to show off the new version car for the first time on April 1, and Musk has only hinted at what is possible with it.
Musk said back in November:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveiling ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
Production is set to begin between 12 and 18 months after the unveiling, which would put the car out sometime in 2027. Hopefully, Tesla is able to stay on track with the scheduling of the Roadster; many people have been waiting a long time for it.
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Tesla launches hiring for Robotaxi program in its twentieth country
Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility.
Tesla has launched a hiring initiative for its Robotaxi program in its twentieth country, as the company posted two new jobs in Thailand this week.
Tesla is hiring in Bangkok and Kowloon for the Vehicle Operator position, which is related to data collection, and is the first in Thailand, but the twentieth country overall, as the company tries to expand into other markets.
🚨 BREAKING: Tesla is hiring additional full-time Vehicle Operators in Bangkok, Thailand.
Previous openings were 6-month, part-time roles. These are equivalent to AI Safety Operator roles in the U.S. pic.twitter.com/R6LzoU1bos— Tesla Yoda (@teslayoda) January 5, 2026
Tesla has had active job postings for Vehicle Operator positions in the United States, India, Israel, Taiwan, Germany, the Czech Republic, Hungary, the UK, Finland, Switzerland, Sweden, the Netherlands, Austria, Spain, Norway, Italy, and Turkey in past listings.
These postings are not all currently available, likely because the roles have been filled.
Thailand is the most recent, and broadens the company’s potential path to expanding its ride-hailing program, which is only active in the United States in Austin, Texas, and the California Bay Area, so far.
These roles typically involve data collection, which assists in improving Autopilot and Full Self-Driving operation. Tesla’s self-driving programs utilize real-world data that is accumulated and stored, observing vehicle and traffic behavior, as well as tendencies that are performed by human drivers to help increase safety and overall performance.
Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility. Although the company has several high-profile rivals and competitors in the field, it has established itself as a main player and a leader in the development of autonomous technology, especially in the U.S., as its FSD suite is refined on almost a weekly basis.
The Full Self-Driving suite is available in seven countries and territories currently, including the U.S., Canada, China, Mexico, Puerto Rico, Australia, and New Zealand. Its biggest goal for expansion is currently the European market, where regulatory hurdles have been the main bottleneck prolonging its launch on the continent.
Tesla has performed months of testing in various European countries, including France and Spain, and does have support in some areas from various regulatory agencies. However, the company is hoping to get through this red tape and offer its suite in Europe for the first time, hopefully this year.
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Tesla China rolls out Model Y upgrades, launches low-interest financing
These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.
Tesla has rolled out minor updates to the five-seat Model Y in China, upgrading the vehicle’s center display to a higher-resolution 16-inch 2K screen. The electric vehicle maker also introduced attractive financing options, including 7-year low-interest rates, to offset the new purchase tax on EVs.
These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.
Five-seat Model Y gets larger, better display
With its recent update, all three variants of the five-seat Model Y now feature an upgraded 16-inch 2K resolution center display, which replaces the vehicle’s previous 15.4-inch 1080p panel. This screen was already used in the six-seat Model Y L, and it offered improved visual clarity. Tesla China has also updated the Model Y’s headliner to black, giving the vehicle a sleeker appearance.
Prices of the five-seat Model Y remain unchanged at RMB 263,500, RMB 288,500, and RMB 313,500 for the respective trims. This update enhances the cabin experience as domestic rivals are already adopting high-resolution screens. As noted in a CNEV Post report, some domestic automakers have begun rolling out vehicles equipped with 3K-resolution displays.
New financing offers
Tesla also launched ultra-long-term financing offers for its locally produced models in China, which include the Model 3 sedan, the five-seat Model Y, and the six-seat Model Y L, through January 31, 2026. The 7-year option features an annualized fee rate as low as 0.5%, which is equivalent to 0.98% interest. This is expected to save customers up to RMB 33,479 ($4,790) compared to standard rates.
A 5-year zero-interest plan is also available, and it has been extended to the Tesla Model Y L for the first time. These incentives help offset China’s new 5% purchase tax on New Energy Vehicles (NEVs) in 2026-2027. Some of Tesla’s rivals in China have announced in recent months that they would be covering the purchase tax owed by buyers early this year.
Elon Musk just said some crazy stuff about the Tesla Roadster
Tesla launches hiring for Robotaxi program in its twentieth country
