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Amazon increasing ad spend on Elon Musk’s X: report

Credit: Linda Yaccarino/X

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Elon Musk’s social media platform, X, is reportedly seeing more ad spend from e-commerce giant Amazon. 

As noted in a report from The Wall Street Journal, Amazon CEO Andy Jassy was reportedly involved in the decision.

Amazon’s previous stance:

  • Amazon pulled much of its advertising more than a year ago amidst controversies about alleged hate speech on X.
  • X owner Elon Musk has not bucked down against calls for more moderation on X. 
  • Instead, Musk has confronted entities that have accused X of propagating hate speech. 
  • These include media watchdog Media Matters, which was sued by X.

Advertisers’ return:

  • As noted by the WSJ, ad buyers that are returning to X are doing so at spending levels that are still notably lower than their spending prior to Elon Musk’s takeover in late 2022.
  • That being said, the return of advertisers should help X bolster its balance sheet.
  • Previous reports have alleged that Musk had sent an email to X staff stating that the company was “barely breaking even.”
  • Musk, however, denied that he sent such a message.
  • It should be noted that Twitter, prior to Musk’s takeover, was rarely profitable, with the company only making a profit in two of the eight years it was publicly held. Twitter lost money in six of the eight years it was publicly traded, as noted in a CNBC report.
  • The return of advertisers to X comes at a time when Musk is growing influence due to his close ties with U.S. President Donald Trump.

X’s other sources of income:

  • Musk has openly stated that he wants X to become a “super-app” like China’s WeChat.
  • X has taken steps towards this, with the company recently announcing an upcoming X Money service. 
  • X has also launched a monetization program to incentivize creators to post on the platform.
  • Other, more notable services are also planned.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk highlights one of Tesla FSD Supervised’s most underrated features

In his post on X, Musk wrote, “Tesla self-driving now recognizes hand signals.”

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Credit: Tesla

Tesla’s Full Self-Driving (Supervised) is able to recognize and respond to hand signals, as highlighted recently by CEO Elon Musk.

In his post on X, Musk wrote, “Tesla self-driving now recognizes hand signals.”

Musk shared the update in a quote reply to a video posted by Tesla Europe, which showed a vehicle operating with Full Self-Driving (Supervised) navigating a tight lane in the Netherlands while responding to hand gestures from a person directing traffic.

Hand signal recognition is an important capability for advanced driver-assistance and autonomous systems. In real-world driving, pedestrians, construction workers, parking attendants, and other drivers frequently use hand gestures to direct traffic, yield right of way, or indicate when it is safe to proceed. For a self-driving system operating in mixed environments, interpreting these non-verbal cues is critical.

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Musk’s post comes as Tesla owners have surpassed 8 billion cumulative miles driven with FSD (Supervised) engaged. “Tesla owners have now driven >8 billion miles on FSD Supervised,” the company wrote in a post on X.

Annual FSD (Supervised) miles have increased sharply over the past five years. Roughly 6 million miles were logged in 2021, followed by 80 million in 2022, 670 million in 2023, 2.25 billion in 2024, and 4.25 billion in 2025. 

In the first 50 days of 2026 alone, Tesla owners logged another 1 billion miles. At the current pace, the fleet is trending toward approximately 10 billion FSD (Supervised) miles this year.

Tesla’s latest North America safety data, covering all road types over a 12-month period, also indicates that vehicles operating with FSD (Supervised) were recorded one major collision every 5,300,676 miles. By comparison, the U.S. average during the same period was one major collision every 660,164 miles.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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