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Amazon increasing ad spend on Elon Musk’s X: report

Credit: Linda Yaccarino/X

Published

6 months ago

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Elon Musk’s social media platform, X, is reportedly seeing more ad spend from e-commerce giant Amazon. 

As noted in a report from The Wall Street Journal, Amazon CEO Andy Jassy was reportedly involved in the decision.

Amazon’s previous stance:

  • Amazon pulled much of its advertising more than a year ago amidst controversies about alleged hate speech on X.
  • X owner Elon Musk has not bucked down against calls for more moderation on X. 
  • Instead, Musk has confronted entities that have accused X of propagating hate speech. 
  • These include media watchdog Media Matters, which was sued by X.

Advertisers’ return:

  • As noted by the WSJ, ad buyers that are returning to X are doing so at spending levels that are still notably lower than their spending prior to Elon Musk’s takeover in late 2022.
  • That being said, the return of advertisers should help X bolster its balance sheet.
  • Previous reports have alleged that Musk had sent an email to X staff stating that the company was “barely breaking even.”
  • Musk, however, denied that he sent such a message.
  • It should be noted that Twitter, prior to Musk’s takeover, was rarely profitable, with the company only making a profit in two of the eight years it was publicly held. Twitter lost money in six of the eight years it was publicly traded, as noted in a CNBC report.
  • The return of advertisers to X comes at a time when Musk is growing influence due to his close ties with U.S. President Donald Trump.

X’s other sources of income:

  • Musk has openly stated that he wants X to become a “super-app” like China’s WeChat.
  • X has taken steps towards this, with the company recently announcing an upcoming X Money service. 
  • X has also launched a monetization program to incentivize creators to post on the platform.
  • Other, more notable services are also planned.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla CEO Elon Musk details massive FSD update set for September release

“This will substantially reduce the need for driver attention, but some complex intersections, heavy weather or unusual events will still require attention.”

Published

14 hours ago

on

August 8, 2025

By

Credit: Tesla Asia | X

Tesla CEO Elon Musk detailed the changes that are expected to come with a massive Full Self-Driving (FSD) update, which is set to roll out sometime in September, he revealed earlier this week.

Tesla has been refining its FSD suite for years, but it has never been as good as it is now. The focus is to get the suite to a point where interventions are no longer needed and drivers simply become passengers, as they will not be responsible for paying attention to the road.

Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming

That version of FSD will come eventually, but not next month. However, there are dramatic improvements that will come with next month’s FSD update that will roll out to the public, Musk said:

“The FSD software update next month will be a major step-change improvement for rare conditions.”

Additionally, he provided specific details on what would change, hinting that the need for a driver to pay attention will be “substantially reduced,” but there are some “complex intersections, heavy weather, or unusual events” that will still require drivers to assume responsibility for the car:

“This will substantially reduce the need for driver attention, but some complex intersections, heavy weather or unusual events will still require attention.”

We have been teased about these types of updates before, but usually they involve some kind of mention of FSD being ready for unsupervised driving “by the end of the year.” Musk did not mention that here.

There is also the fact that Tesla has another FSD build in Austin for the Robotaxi suite that is more advanced than what is available to the public. It has performed well, Musk says, making claims that there are times when it feels “eerily human.”

Tesla Q2 2025 vehicle safety report proves FSD makes driving almost 10X safer

The improvements in FSD capabilities in subsequent releases are usually very evident. As Tesla continues to refine the suite for the public, it gains more confidence and becomes smarter through the collection of data and the use of neural networks.

The only thing left to wait for is the release itself, and we are hopeful it will roll out to the public in September, as Musk says.

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Elon Musk

Tesla expands Robotaxi program in Austin to new riders

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

Published

1 day ago

on

August 7, 2025

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Credit: @TerrapinTerpene/X

Tesla is expanding its Robotaxi program in Austin, Texas, as several people have received invitations to participate and take rides.

Tesla first launched the Robotaxi platform on June 22. It invited a handful of people to participate in the first-ever public rides. We were lucky enough to get an invitation, and our permissions have been expanded in the Bay Area pilot program as well.

The group was small and consisted of big names in the Tesla community. It expanded and is continuing to offer these exclusive invitations to notable members of the Tesla community.

There have been fewer than five subsequent invitations after the first group’s were sent in late June:

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

Eventually, the Robotaxi platform will not require an invite, and it will operate without geofences. Musk believes Tesla can get there within three or six months, and plans to have at least half of the U.S. population with access to a Robotaxi by the end of the year:

“I think we will probably have autonomous ride-hailing in probably half the population of the U.S. by the end of the year. That’s at least our goal, subject to regulatory approvals. I think we will technically be able to do it. Assuming we have regulatory approvals, it’s probably addressing half the population of the U.S. by the end of the year.”

Tesla plans to have regulatory approval in Nevada, Arizona, and Florida sooner than in other states.

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Elon Musk

Tesla makes major change at Supercharger Diner amid epic demand

To ensure that menu items are both available in plentiful quantities and fresh, the menu could feature some seasonal options moving forward.

Published

1 day ago

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August 7, 2025

By

tesla diner
Credit: Tesla

Tesla has made a major change at its Supercharger Diner in Los Angeles as the location is experiencing epic amounts of demand after launch.

The Supercharger Diner was an idea of CEO Elon Musk’s way back in 2018. It took some time to come to fruition, but it has finally opened, serving its first customers in July.

Tesla Supercharger Diner officially opens: menu, prices, features, and more

Upon its launch, people lined up around the block to give the restaurant a try. There were some who admitted to waiting 13 hours for the doors to open, which finally did at 4:20 p.m. local time.

If you know anything about Tesla, you know that the time fits the bill for the company.

Tesla Cybertruck leftovers are the main course at the Supercharger Diner

Nevertheless, it has basically been a non-stop operation since its grand opening. It’s already available to serve customers 24 hours a day and 7 days a week. These hours, along with the long-awaited grand opening, have brought tens of thousands of customers in the first few weeks.

As a result, the Diner’s chef, Eric Greenspan, revealed there will be some things that will no longer be on the menu as it handles “unprecedented demand.”

He told Eater the menu would be “forever evolving.” It has, as a result, now been void of the following menu items:

  • Market Salad
  • Club Sandwich
  • Hashbrown Bites
  • Biscuits and Red Gravy
  • Chocolate Chip Cookies
  • Vegan Patty option for Burger
  • Waffles are now only served in the morning, instead of all day
  • Soft serve will return this week. It’s provided by a local farm, which couldn’t handle the demand
  • Reimagined fountain drinks

Tesla focused on sourcing a vast majority of the food from local sources. This is likely why it has been forced to scale back much of its menu for the time being. When restaurants source their food and beverages locally, their menus change frequently.

To ensure that menu items are both available in plentiful quantities and fresh, the menu could feature some seasonal options moving forward.

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