News
Americans aren’t sure if they’re ready for self-driving cars
As Tesla gets ready to unveil its new product on October 17 which many believe will be related to some form of Autopilot hardware update, we ask the question Are Americans really ready for self-driving cars? The answer really depends on who you’re asking. Four recent polls conducted by four different organizations received wildly different results when gauging whether the general population is ready to experience autonomous driving technology.
In April, a University of Michigan poll found less than 16% of respondents were willing to ride in a self-driving car. 46% said they didn’t want any self-driving features on their own cars. Another 39% told the U of M pollsters they only want some but not all autonomous driving features. 90% reported they want the car they are riding in to have a steering wheel and pedals regardless of what level of autonomy it features.
Kelly Blue Book released results from its recent national study which polled 2,200 people between the ages of 12 and 64 to see if they’re ready to embrace advancements in self-driving technology. 80% said humans should always have the ability to take over active control of their cars while 64% reported they feel the need to be in control of their vehicle at all times. Another finding reported by the Philadelphia Inquirer said 60% of poll respondent said they know little to nothing about self-driving cars.
These results caught the attention of the Consumer Technology Association (CTA) and prompted the group to conduct its own poll. When 2,001 people were asked about their opinion of self-driving cars, 70% told CTA they were ready to test drive a self-driving car. Almost as many said they were interested in replacing their current ride with a car that drives itself.
How can such contrary results be explained? Perhaps a more accurate picture of people’s attitudes comes from a survey conducted face to face by the Texas A&M Transportation Institute. It included both drivers and non-drivers over a wide range of ages. 36% said they were enthusiastic about self-driving cars while 18% said they had no intention of ever setting foot in one.
“My thinking on that is that as people learn more, that will sway them one way or the other,” said Johanna Zmud, a TTI research scientist who co-authored the study. “My personal opinion is that [enthusiasm is] probably going to get larger as people come to understand the benefits of the technology.”
That last statement may help explain why different surveys have such different results. It’s all in what questions are asked and how they are presented. Even experts have difficulty explaining the distinctions between the various levels of autonomy. The odds are that people taking an online survey might have an imperfect understanding of the questions they are being asked.
This may be the most important finding of all. According to the Philadelphia Inquirer, the CTA survey found 82% of respondents liked the idea that self driving cars could reduce injuries and deaths from drunk driving, drug use, or road rage.
One thing everyone can agree on is that awareness of self-driving technology is on the rise and the person most responsible for that is likely Tesla CEO Elon Musk. His single minded pursuit of systems that allow cars to drive themselves has made headlines ever since Autopilot was activated a year ago. Musk says one day self-driving cars will be as common as automatic elevators. That’s the kind of headline that gets people’s attention.
Elon Musk
Tesla Korea hiring AI Chip Engineers amid push for high-volume AI chips
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
In a recent post on X, Tesla Korea announced that it is hiring AI Chip Design Engineers as part of a project aimed at developing what the company describes as the world’s highest-volume AI chips. CEO Elon Musk later amplified the initiative.
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
“This project aims to develop AI chip architecture that will achieve the highest production volume in the world in the future,” Tesla Korea wrote in its post on X.
As per Tesla Korea, those who wish to apply for the AI Chip Design Engineer post should email Ai_Chips@Tesla.com and include “the three most challenging technical problems you have solved.”
Elon Musk echoed the hiring push in a separate post. “If you’re in Korea and want to work on chip design, fabrication or AI software, join Tesla!” he wrote.
The recruitment effort in South Korea comes as Tesla accelerates development of its in-house AI chips, which power its Full Self-Driving (FSD) system, Optimus humanoid robot, and data center training infrastructure.
Tesla has been steadily expanding its silicon development teams globally. In recent months, the company has posted roles in Austin and Palo Alto for silicon module process engineers across lithography, etching, and other chip fabrication disciplines, as noted in a Benzinga report.
Tesla Korea’s hiring efforts align with the company’s long-term goal of designing and producing AI chips at massive scale. Musk has previously stated that Tesla’s future AI chips could become the highest-volume AI processors in the world.
The move also comes amid Tesla’s broader expansion into AI initiatives. The company recently committed about $2 billion into xAI as part of a Series E funding round, reinforcing its focus on artificial intelligence across vehicles, robotics, and compute infrastructure.
Elon Musk
SpaceX and xAI tapped by Pentagon for autonomous drone contest
The six-month competition was launched in January and is said to carry a $100 million award.
SpaceX and its AI subsidiary xAI are reportedly competing in a new Pentagon prize challenge focused on autonomous drone swarming technology, as per a report from Bloomberg News.
The six-month competition was launched in January and is said to carry a $100 million award.
Bloomberg reported that SpaceX and xAI are among a select group invited to participate in the Defense Department’s effort to develop advanced drone swarming capabilities. The goal is reportedly to create systems that can translate voice commands into digital instructions and manage fleets of autonomous drones.
Neither SpaceX, xAI, nor the Pentagon’s Defense Innovation Unit has commented on the report, and Reuters said it could not independently verify the details.
The development follows SpaceX’s recent acquisition of xAI, which pushed the valuation of the combined companies to an impressive $1.25 trillion. The reported competition comes as SpaceX prepares for a potential initial public offering later this year.
The Pentagon has been moving to speed up drone deployment and expand domestic manufacturing capacity, while also seeking tools to counter unauthorized drone activity around airports and major public events. Large-scale gatherings scheduled this year, including the FIFA World Cup and America250 celebrations, have heightened focus on aerial security.
The reported challenge aligns with broader Defense Department investments in artificial intelligence. Last year, OpenAI, Google, Anthropic, and xAI secured Pentagon contracts worth up to $200 million each to advance AI capabilities across defense applications.
Elon Musk previously joined AI and robotics researchers in signing a 2015 open letter calling for a ban on offensive autonomous weapons. In recent years, however, Musk has spoken on X about the strengths of drone technologies in combat situations.
News
Doug DeMuro names Tesla Model S the Most Important Car of the last 30 years
In a recent video, the noted reviewer stated that the choice was “not even a question.”
Popular automotive reviewer and YouTuber Doug DeMuro has named the 2012 Tesla Model S as the most important car of the last 30 years.
In a recent video, the noted reviewer stated that the choice was “not even a question,” arguing that the Model S did more to change the trajectory of the auto industry than any other vehicle released since the mid-1990s.
“Unquestionably in my mind, the number one most important car of the last 30 years… it’s not even a question,” DeMuro said. “The 2012 Tesla Model S. There is no doubt that that is the most important car of the last 30 years.”
DeMuro acknowledged that electric vehicle adoption has faced recent headwinds. Still, he maintained that long-term electrification is inevitable.
“If you’re a rational person who’s truthful with yourself, you know that the future is electric… whether it’s 10, 20, 30 years, the future will be electric, and it was the Model S that was the very first car that did that truthfully,” he said.
While earlier EVs like the Nissan Leaf and Chevrolet Volt arrived before the Model S, DeMuro argued that they did not fundamentally shift public perception. The Model S proved that EVs “could be cool, could be fast, could be luxurious, could be for enthusiasts.” It showed that buyers did not have to make major compromises to drive electric.
He also described the Model S as a cultural turning point. Tesla became more than a car company. The brand expanded into Superchargers, home energy products, and a broader tech identity.
DeMuro noted that the Leaf and Volt “made a huge splash and taught us that it was possible.” However, he drew a distinction between being first and bringing a technology into the mainstream.
“It’s rarely about the car that does it first. It’s about the car that brings it into the mainstream,” he said. “The Model S was the car that actually won the game even though the Leaf and Volt scored the first.”
He added that perhaps the Model S’ most surprising achievement was proving that a new American automaker could succeed. For decades, industry observers believed the infrastructure and capital requirements made that nearly impossible.
“For decades, it was generally agreed that there would never be another competitive American car company because the infrastructure and the investment required to start up another American car company as just too challenging… It was just a given basically that you couldn’t do it. And not only did they go it, but they created a cultural icon… That car just truly changed the world,” he said.
Tesla Korea hiring AI Chip Engineers amid push for high-volume AI chips
SpaceX and xAI tapped by Pentagon for autonomous drone contest
