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Apple Aims for 2019 Launch of Electric Car, Triples Project Titan Team
Apple has given permission to the managers of its Project Titan project to triple the size of the team and work toward a “ship date” in the year 2019.
Leaks from inside Apple claim the company has given permission to Project Titan managers to triple the size of the staff from 600 to 1,800, most of which will be drawn from existing employees. Apple is also said to be targeting a “ship date” of 2019 for its first car, but according to the WSJ, a “ship date” marks the date in which the company’s engineering staff gives final approval to a design, not when manufacturing begins.
During last week’s Frankfurt auto show, senior executives from the world’s automakers were all talking about what Apple and Google are planning. Connectivity is now the watchword for cars of the future, and both Apple and Google have an advantage over traditional car makers when it comes to their prowess in electronics and digital technology.
Most of the car company chiefs are worried they may turn into mere suppliers of sub-systems to Apple and Google in the future. Dieter Zetsche, CEO of Mercedes Benz, told the press in Frankfurt, “What is important for us is that the brain of the car, the operating system, is not iOS or Android or someone else but it’s our brain. We do not plan to become the Foxconn of Apple,” he said, referring to the Taiwanese company that manufactures the iPhone for Apple.
“Starting from sustainability, going over to digitalization, and ending up at autonomous driving — these three big things are really something that is a game changer for the automotive industry,” said Stephen Winkelmann, CEO of Lamborghini. “Everybody has to tackle these challenges.” Martin Winterkorn, CEO of Volkswagen added, “By the end of this decade we will have transformed all of our new cars into smart phones on wheels.”
That was before Mr. Winterkorn got blindsided by the VW diesel emission cheating scandal. Now there are some who believe that scandal could severely weaken the company or perhaps put it out of business. Volkswagen’s market valuation has lost almost $18 billion since the news broke last Friday. That could make it an interesting takeover target for some cash-rich company — like Apple.
There are rumors the Apple car might be a minivan-like vehicle. But there is no hard news escaping from inside the company about what sort of vehicle it has in mind. No one knows whether it intends to manufacture the car itself or let others be responsible for assembling it. The only thing insiders will say is that the car will probably not be fully autonomous — at least not at first. Among other things, the regulatory environment needed to support self-driving cars will probably not be in place for some years to come.
Gene Munster, an equity analyst with Piper Jaffray, says he expects any Apple car to have three distinctive features: a unique design, the ability to work with other Apple devices, and some autonomous capability. Tesla cars already have most of the elements on that list. What new innovations will Apple bring to the party?
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Tesla Robotaxi gets a small but significant change
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
Last week in downtown Austin, sharp-eyed observers spotted a subtle but telling evolution on the Cybercab: a new “ROBOTAXI” logo graphic now graces the vehicle’s doors at Tesla’s Autonomy Popup.
What looks at first glance like a minor stylistic choice is, in fact, a deliberate rebranding move that hints at how the company envisions its robotaxi fleet fitting into everyday life.
The updated lettering is bold, graffiti-inspired, and unapologetically street-smart. Rendered in black with dripping white accents and a glowing yellow outline, the font evokes urban energy and playful irreverence.
Live From Downtown Austin:
Tesla Cybercab with new logo Graphic at their Autonomy Popup pic.twitter.com/MTTb9KDr3b
— David Moss (@DavidMoss) March 13, 2026
Gone is the sleek, minimalist typography that defined earlier Cybercab prototypes. In its place is something more human, almost rebellious.
The new logo pops against the Cybercab’s smooth, metallic body, turning the autonomous pod into a rolling piece of public art rather than just another futuristic taxi.
Designers know that fonts are silent brand ambassadors. They shape perception before a single ride is taken. Tesla’s classic sans-serif aesthetic screams precision engineering and Silicon Valley cool.
The new Robotaxi script leans into accessibility and fun, suggesting the vehicle is approachable, not intimidating. For a product meant to ferry strangers through city streets 24/7, that matters. It signals that the robotaxi isn’t reserved for tech elites; it’s for everyone.
Tesla Cybercab spotted next to Model Y shows size comparison
The timing is no accident. With regulatory approvals for unsupervised autonomy advancing and Tesla preparing to scale Cybercab production, the company is shifting from prototype showcase to fleet deployment.
A fresh logo helps differentiate the vehicles visually in dense urban environments—crucial for rider recognition and brand recall. It also aligns with Elon Musk’s long-standing ethos: make the future feel exciting, not sterile.
Small changes like this often foreshadow a larger strategy. Tesla has always obsessed over details—door handles, screen interfaces, even the curvature of a steering wheel.
Updating the Robotaxi font reflects the same meticulous care now applied to consumer-facing autonomy. It’s not just paint on metal; it’s a statement that the ride of the future should feel personal, memorable, and undeniably cool.
In an industry racing toward self-driving fleets, Tesla’s willingness to evolve even the smallest visual cues shows confidence. A font won’t launch the robotaxi network, but it might just help millions climb aboard with a smile.
News
Tesla makes latest announcement on Model S and Model X
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
Tesla has officially begun winding down production of its flagship Model S and Model X in the United States, notifying owners via email that the long-running models will soon reach the end of the line.
The email, sent to U.S. customers on March 27, opens with gratitude. “Model S and Model X marked the beginning of the world’s transition to electric transportation,” it reads. “These vehicles also made it possible for Tesla to develop the technology that would move our world toward autonomy.”
It then delivers the news directly: “As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to bring home a new Model S or Model X, order yours soon from our limited inventory.”
Tesla just sent out a new email thanking Model S/X owners.
“These vehicles made it possible for Tesla to develop the technology that would move our world toward autonomy. As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to… pic.twitter.com/IeUhZ3iDnX
— Sawyer Merritt (@SawyerMerritt) March 27, 2026
The message closes with a simple thank-you: “Thank you for being part of our journey.”
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
The move frees factory floor space at Fremont, California, for next-generation manufacturing, including Optimus humanoid robots and the upcoming Robotaxi platform.
Introduced in 2012 and 2015, respectively, the Model S and Model X were Tesla’s original halo cars. They proved EVs could outperform gasoline luxury vehicles in acceleration, range, and tech features while pioneering over-the-air updates and early autonomy hardware.
Although they never matched the volume of the Model 3 and Model Y, their engineering breakthroughs laid the foundation for the company’s current lineup and full self-driving development.
Early adopters highlighted how the cars convinced them to invest in Tesla stock and the EV movement. Some U.S. owners who had not yet received the note voiced mild frustration, and international customers confirmed the outreach remains U.S.-only for now.
Tesla has not detailed an exact final production date beyond the Q2 2026 target or confirmed immediate replacements. Speculation continues about a possible Cybertruck-derived SUV, but the company’s public focus has shifted squarely to autonomy and robotics.
For buyers still interested in the S or X, the window is closing. Inventory is described as limited, and Tesla’s Korean division has already set a March 31 cutoff for new orders in that market. The email serves as both a farewell and final sales push, an elegant close to a chapter that helped define modern electric driving.
Elon Musk
Tesla drives drunk owner while he naps, Police still arrest him on DUI
A Vacaville man let his Tesla drive while he napped, but police had other ideas.
A Northern California man found a creative solution to drunk driving this week by letting his Tesla drive him around while he took a booze snooze. Police in Vacaville arrested a man on a DUI charge after he was found, what appears to be, completely passed out behind the wheel of a Tesla Model Y, which was safely self-navigating the owner through busy streets. The man’s passenger seat told the rest of the story, with a four-pack of Sutter Home wine bottles and a box of Round Table pizza clearly visible.
According to the Vacaville Police Department, as posted through their Facebook page, a concerned community member spotted the very relaxed driver, stayed on the line with dispatch, and guided officers to the intersection of Elmira Road and Shasta Drive where they stopped the vehicle. Alcohol and marijuana were confirmed. No medical emergency, and what appears to be just an extremely committed drunken nap.
- Tesla drives drunk owner, Police arrest on DUI [Credit: Vacaville Police via Facebook]
- Tesla drunk driver passenger seat , Police arrest on DUI [Credit: Vacaville Police via Facebook]
The Vacaville Police noted that California permits drivers to use assistive driving features like Tesla’s FSD, but the law still requires them to be “conscious, alert, and not under the influence while operating them.” The post drew some humorous reactions in the comments section, with one commenter piping in, “That time when his vehicle had more situational awareness than he did.” Another commenter chimed in, “Sutter all the way home….”
Tesla Full Self-Driving v14.2.1 texting and driving: we tested it
The incident lands in an interesting moment for Tesla. Elon Musk caused his own stir in December 2025 when he responded to a user question about whether FSD v14.2.1 allowed texting behind the wheel with a simple “Depending on context of surrounding traffic, yes.” He had earlier told investors that drivers turning off autopilot to check texts while steering with their knees was “significantly less safe” than simply letting FSD run, which he called “kind of the killer app.” Neither statement included anything about Sutter Home wine being part of the equation.

![Tesla drives drunk owner, Police arrest on DUI [Credit: Vacaville Police via Facebook]](https://www.teslarati.com/wp-content/uploads/2026/03/tesla-fsd-drunk-driver-dui-arrest-e1774678014371-300x259.jpg)
