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Apple Aims for 2019 Launch of Electric Car, Triples Project Titan Team
Apple has given permission to the managers of its Project Titan project to triple the size of the team and work toward a “ship date” in the year 2019.

Leaks from inside Apple claim the company has given permission to Project Titan managers to triple the size of the staff from 600 to 1,800, most of which will be drawn from existing employees. Apple is also said to be targeting a “ship date” of 2019 for its first car, but according to the WSJ, a “ship date” marks the date in which the company’s engineering staff gives final approval to a design, not when manufacturing begins.
During last week’s Frankfurt auto show, senior executives from the world’s automakers were all talking about what Apple and Google are planning. Connectivity is now the watchword for cars of the future, and both Apple and Google have an advantage over traditional car makers when it comes to their prowess in electronics and digital technology.
Most of the car company chiefs are worried they may turn into mere suppliers of sub-systems to Apple and Google in the future. Dieter Zetsche, CEO of Mercedes Benz, told the press in Frankfurt, “What is important for us is that the brain of the car, the operating system, is not iOS or Android or someone else but it’s our brain. We do not plan to become the Foxconn of Apple,” he said, referring to the Taiwanese company that manufactures the iPhone for Apple.
“Starting from sustainability, going over to digitalization, and ending up at autonomous driving — these three big things are really something that is a game changer for the automotive industry,” said Stephen Winkelmann, CEO of Lamborghini. “Everybody has to tackle these challenges.” Martin Winterkorn, CEO of Volkswagen added, “By the end of this decade we will have transformed all of our new cars into smart phones on wheels.”
That was before Mr. Winterkorn got blindsided by the VW diesel emission cheating scandal. Now there are some who believe that scandal could severely weaken the company or perhaps put it out of business. Volkswagen’s market valuation has lost almost $18 billion since the news broke last Friday. That could make it an interesting takeover target for some cash-rich company — like Apple.
There are rumors the Apple car might be a minivan-like vehicle. But there is no hard news escaping from inside the company about what sort of vehicle it has in mind. No one knows whether it intends to manufacture the car itself or let others be responsible for assembling it. The only thing insiders will say is that the car will probably not be fully autonomous — at least not at first. Among other things, the regulatory environment needed to support self-driving cars will probably not be in place for some years to come.
Gene Munster, an equity analyst with Piper Jaffray, says he expects any Apple car to have three distinctive features: a unique design, the ability to work with other Apple devices, and some autonomous capability. Tesla cars already have most of the elements on that list. What new innovations will Apple bring to the party?
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Tesla looks to make a big splash with Robotaxi in a new market
Tesla has been transparent that it is prioritizing safety, but it believes it can expand to basically any geographical location within the United States and find success with its Robotaxi suite. CEO Elon Musk said it could be available to half of the U.S. population by the end of the year.

Tesla is looking to make a big splash with Robotaxi in a new market, as the company was spotted testing validation vehicles in one region where it has not yet launched its ride-hailing service.
After launching Robotaxi in Austin in late June, Tesla followed up with a relatively quick expansion to the Bay Area of California. Both service areas are operating with a geofence that is expansive: In Texas, it is 173 square miles, while in the Bay Area, it is roughly 400 square miles.
Tesla has been transparent that it is prioritizing safety, but it believes it can expand to basically any geographical location within the United States and find success with its Robotaxi suite. CEO Elon Musk said it could be available to half of the U.S. population by the end of the year.
There have been plenty of reports out there that have speculated as to where Tesla would land next to test Robotaxi, and Nevada, Florida, Arizona, and New York have all been in the realm of possibility. These regions will need to approve Tesla for regulatory purposes before Robotaxi can officially operate.
Tesla is still testing and performing validation in several regions, and in Tempe, Arizona, things are moving forward as a Model Y with a LiDAR rig was spotted performing ground truth for the platform:
🚨 BREAKING: Just caught Tesla Robotaxi test vehicles cruising in Tempe, AZ! Rollout coming soon! pic.twitter.com/Oanw0Zx5pP
— Adub08 (@adub0808) September 10, 2025
With the LiDAR unit, many followers of the self-driving and autonomy space might wonder why Tesla uses these apparatuses during validation, especially considering the company’s stance and vision-based approach.
LiDAR is used for “ground truth,” which is basically a solidification or confirmation of what the cameras on the car are seeing. It is a great way to essentially confirm the accuracy of the vision-based suite, and will not be used on Robotaxi units used within the ride-hailing suite.
The Robotaxi platform was made available to the public earlier this month, as Tesla launched its app for iOS users.
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
Downloading the app allows you to join a waitlist, giving you the opportunity to utilize and test the Robotaxi platform in either Austin or the Bay Area.
News
Tesla hacker finds lifesaving FSD suggestions in 2025.32.3
The feature could drastically reduce instances of drivers operating their vehicles while distracted or exhausted.

A Tesla hacker has shared references to what could very well be lifesaving FSD suggestions in software update 2025.32.3.
The feature could drastically reduce instances of drivers operating their vehicles while distracted or exhausted.
New FSD features
As per longtime Tesla hacker @greentheonly, the EV maker’s drowsiness and lane departure suggestions in 2025.32.3 reference FSD. The hacker shared two alerts that specifically suggest the use of FSD, such as “Lane drift detected. Let FSD assist so you can stay focused,” and “Drowsiness detected. Stay focused with FSD.”
The hacker noted that the updated messages in 2025.32.3 are quite interesting because Tesla still advises drivers to be fully alert when using FSD Supervised. Thus, it is quite interesting to see the company advising users to use FSD when they seem unfocused or tired. That being said, FSD is still a supervised solution for now, but the system itself is already very capable, so the company’s updated alerts are not surprising.
Steps to FSD Unsupervised
Such warning messages would definitely make more sense once Tesla actually rolls out FSD Unsupervised. The system seems to be just waiting for regulatory approval for now, considering that it is already being used in vehicles that are coming off the production line at the Fremont Factory and Giga Texas. Tesla is also now using a driverless system for its Robotaxi services in Austin, as well as its autonomous ride-hailing service in the Bay Area.
For now, Tesla is hard at work preparing for the impending rollout of FSD V14, which Elon Musk has stated will be a notable improvement from the already-impressive performance of FSD V13. As per Musk, Teslas running FSD V14 will feel “sentient.” He also noted that the system “feels alive.”
Elon Musk
Elon Musk assures Tesla investors he will enhance his security detail
Musk’s comments were posted on X in the aftermath of the slaying of conservative commentator Charlie Kirk.

Tesla CEO Elon Musk has assured TSLA investors that he would be enhancing his security detail.
Musk’s comments were posted on X in the aftermath of the slaying of conservative commentator Charlie Kirk.
Aggressive critics
Kirk was slain during a speaking engagement at Utah Valley University as part of Turning Point USA’s first event on a tour of college campuses, as noted in a Politico report. Kirk was a notable voice in the conservative movement and a close ally of the Trump administration, which led to aggressive critics openly wishing him harm.
Elon Musk, due to his contributions to the Trump campaign and his later work with the Department of Government Efficiency (DOGE), has also attracted a substantial amount of vitriol from critics. Tesla owners and the company itself suffered attacks due to critics’ anger towards Musk, with several stores and cars being vandalized or victimized in arson attacks.
Despite having stepped back from his work with DOGE, Musk remains a target among critics online, with some still calling for the CEO to get the “Luigi Mangione” treatment. These sentiments were notable after Kirk’s slaying, with some users on platforms such as Reddit and Bluesky arguing that Musk or Donald Trump should be next after Kirk.
Concerns and assurances
In the aftermath of Kirk’s slaying, numerous Tesla retail investors called on the company’s Board of Directors to bolster Elon Musk’s security detail. With some social media users openly calling for Musk to be slain next, such a request made sense. This was highlighted by Tesla investor Alexandra Merz, who called on the Tesla Board to drastically increase the company’s budget for Elon Musk’s security, which currently stands at just $3.3 million annually, or about $235,000 per month.
In response to the Tesla investor’s comments, Musk responded that he would “definitely need to enhance security.” Musk’s response was well appreciated by the Tesla and electric vehicle community as a whole, with some users on X stating that the CEO must be kept safe.
Musk is a key part of Tesla, and this was highlighted in the company’s proposed 2025 CEO performance award, which outlines a path towards the company attaining a market cap of $8.5 trillion. In its filing, Tesla highlighted that Elon Musk’s leadership is a fundamental part of the company and its future.
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