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Apple Aims for 2019 Launch of Electric Car, Triples Project Titan Team
Apple has given permission to the managers of its Project Titan project to triple the size of the team and work toward a “ship date” in the year 2019.
Leaks from inside Apple claim the company has given permission to Project Titan managers to triple the size of the staff from 600 to 1,800, most of which will be drawn from existing employees. Apple is also said to be targeting a “ship date” of 2019 for its first car, but according to the WSJ, a “ship date” marks the date in which the company’s engineering staff gives final approval to a design, not when manufacturing begins.
During last week’s Frankfurt auto show, senior executives from the world’s automakers were all talking about what Apple and Google are planning. Connectivity is now the watchword for cars of the future, and both Apple and Google have an advantage over traditional car makers when it comes to their prowess in electronics and digital technology.
Most of the car company chiefs are worried they may turn into mere suppliers of sub-systems to Apple and Google in the future. Dieter Zetsche, CEO of Mercedes Benz, told the press in Frankfurt, “What is important for us is that the brain of the car, the operating system, is not iOS or Android or someone else but it’s our brain. We do not plan to become the Foxconn of Apple,” he said, referring to the Taiwanese company that manufactures the iPhone for Apple.
“Starting from sustainability, going over to digitalization, and ending up at autonomous driving — these three big things are really something that is a game changer for the automotive industry,” said Stephen Winkelmann, CEO of Lamborghini. “Everybody has to tackle these challenges.” Martin Winterkorn, CEO of Volkswagen added, “By the end of this decade we will have transformed all of our new cars into smart phones on wheels.”
That was before Mr. Winterkorn got blindsided by the VW diesel emission cheating scandal. Now there are some who believe that scandal could severely weaken the company or perhaps put it out of business. Volkswagen’s market valuation has lost almost $18 billion since the news broke last Friday. That could make it an interesting takeover target for some cash-rich company — like Apple.
There are rumors the Apple car might be a minivan-like vehicle. But there is no hard news escaping from inside the company about what sort of vehicle it has in mind. No one knows whether it intends to manufacture the car itself or let others be responsible for assembling it. The only thing insiders will say is that the car will probably not be fully autonomous — at least not at first. Among other things, the regulatory environment needed to support self-driving cars will probably not be in place for some years to come.
Gene Munster, an equity analyst with Piper Jaffray, says he expects any Apple car to have three distinctive features: a unique design, the ability to work with other Apple devices, and some autonomous capability. Tesla cars already have most of the elements on that list. What new innovations will Apple bring to the party?
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Tesla Supercharger vandalized with frozen cables and anti-Musk imagery amid Sweden union dispute
The incident comes amid Tesla’s ongoing labor dispute with IF Metall.
Tesla’s Supercharger site in Vansbro, Sweden, was vandalized during peak winter travel weeks. Images shared to local media showed frozen charging cables and a banner reading “Go home Elon,” which was complete with a graphic of Musk’s controversial gesture.
The incident comes amid Tesla’s ongoing labor dispute with IF Metall, which has been striking against the company for more than two years over collective bargaining agreements, as noted in a report from Expressen.
Local resident Stefan Jakobsson said he arrived at the Vansbro charging station to find a board criticizing Elon Musk and accusing Tesla of strikebreaking. He also found the charging cables frozen after someone seemingly poured water over them.
“I laughed a little and it was pretty nicely drawn. But it was a bit unnecessary,” Jakobsson said. “They don’t have to do vandalism because they’re angry at Elon Musk.”
The site has seen heavy traffic during Sweden’s winter sports holidays, with travelers heading toward Sälen and other mountain destinations. Jakobsson said long lines formed last weekend, with roughly 50 Teslas and other EVs waiting to charge.
Tesla Superchargers in Sweden are typically open to other electric vehicle brands, making them a reliable option for all EV owners.
Tesla installed a generator at the location after sympathy strikes from other unions disrupted power supply to some stations. The generator itself was reportedly not working on the morning of the incident, though it is unclear whether that was connected to the protest.
The dispute between Tesla and IF Metall centers on the company’s refusal to sign a collective agreement covering Swedish workers. The strike has drawn support from other unions, including Seko, which has taken steps affecting electricity supply to certain Tesla facilities. Tesla Sweden, for its part, has insisted that its workers are already fairly compensated and it does not need a collective agreement,
Jesper Pettersson, press spokesperson for IF Metall, criticized Tesla’s use of generators to keep charging stations running. Still, IF Metall emphasized that it strongly distances itself from the vandalism incident at the Vansbro Supercharger.
“We think it is remarkable that instead of taking the easy route and signing a collective agreement for our members, they are choosing to use every possible means to get around the strike,” Pettersson said.
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Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency
The incident was shared by the Tesla owner on social media platform X, where it caught the attention of numerous users, including Tesla CEO Elon Musk.
A Tesla Cybertruck owner has credited Full Self-Driving (FSD) Supervised for saving his life after he experienced a medical emergency on the freeway.
The incident was shared by the Tesla owner on social media platform X, where it caught the attention of numerous users, including Tesla CEO Elon Musk.
In a post on X, Cybertruck owner Rishi Vohra wrote that he had unintentionally fasted for 17 hours, taken medication, and experienced what he described as a severe allergic reaction while driving.
“What started as a normal drive turned terrifying fast. My body shut down. I passed out while driving on the freeway, mid-conversation with my wife on the phone,” he wrote.
Vohra stated that his Tesla was operating with FSD Supervised engaged at the time. According to his account, the Cybertruck detected that he had lost consciousness using its driver monitoring system, slowed down, activated hazard lights, and safely pulled over to the shoulder.
“Thank God my Tesla had Full Self-Driving engaged. It detected I lost consciousness (thanks to the driver monitoring system), immediately slowed, activated hazards, and safely pulled over to the shoulder. No crash. No danger to anyone else on the road,” Vohra wrote.
The Cybertruck owner added that his wife used Life360 to alert emergency services after hearing him go silent during their call. He said responders located him within five minutes. After being attended to, Vohra stated that the vehicle then drove him to the emergency room after he refused to leave his truck on the freeway.
“So the Tesla autonomously drove me the rest of the way to the ER. I walked in, got admitted, and they stabilized me overnight,” he wrote.
He later posted that he was being discharged and thanked Tesla and Elon Musk. Musk replied to the post, writing, “Glad you’re ok!” The official Tesla X account also reposted Vohra’s story with a heart emoji.
Tesla recently published updated safety data of vehicles operating with FSD (Supervised) engaged. As per Tesla’s latest North America figures, vehicles operating with FSD (Supervised) engaged recorded one major collision every 5,300,676 miles. The U.S. average is one major collision every 660,164 miles.
Considering the experience of the Cybertruck owner, Tesla’s safety data does seem to hold a lot of water. A vehicle that is manually driven would have likely crashed or caused a pileup if its driver lost consciousness in the middle of the freeway, after all.
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Tesla Cyberbeast price drops to less than $100k but loses Luxe package with FSD
The change adjusts the truck’s positioning in the high-performance premium EV pickup truck segment, where several rivals now command six-figure price tags.
Tesla has reduced the price of the Cyberbeast to below $99,990, but the update also removes a compelling feature set from the vehicle.
The change adjusts the truck’s positioning in the high-performance premium EV pickup truck segment, where several rivals now command six-figure price tags.
Prior to its price adjustment, the Cyberbeast was listed for $114,990. However, the vehicle’s prior configuration included a Luxe package that bundled features such as Full Self-Driving Supervised and other premium inclusions. That package is no longer listed as part of the Cyberbeast.
For its sub $100,000 price, the Cyberbeast offers 325 miles of estimated range, a 0-60 mph time of 2.6 seconds, a payload capacity of 2,271 lbs with the Cyber Wheel, and Powershare.
Interestingly enough, the Cyberbeast now undercuts some of its most powerful competitors with its updated price. The Rivian R1T Quad, for example, starts at $116,900, though the R1T has more range at 374 miles per charge, and it is also a bit faster with a 0-60 mph time of 2.5 seconds.
Other rivals include the GMC Hummer EV 3X Omega Edition Truck, which has a starting MSRP of approximately $148,000 before dealer markups, the Chevy Silverado EV LT Max Range, which starts at over $91,000 before dealer markups, and the GMC Sierra EV Denali Max, which starts at about $101,000.
Considering that rivals like the Rivian R1T Quad, Chevy Silverado EV LT Max Range, and GMC Sierra EV Denali Max outgun the Cyberbeast in raw range, the Cyberbeast’s competitiveness will likely rely on its Full Self Driving Supervised system, which allows it to navigate inner city streets and highways.
For $99 per month, the Cyberbeast practically becomes a self-driving vehicle, and that is something that its rivals cannot match, at least for now.
