News
BMW exec commits to diesel, says electro-mobility discussions are “a little bit irrational”
In a rather surprising announcement, BMW AG board member Klaus Froehlich noted the German automaker is looking to keep diesel-powered vehicles in its portfolio. The BMW executive further stated that while the company is laying the foundations for electrification, he believes that the ongoing discussions about electro-mobility are “a little bit irrational.”
Froehlich’s statements were related to Australian journalists who were present at the 2018 Paris Motor Show, which was held from October 4-15. While speaking with the journalists, the BMW exec noted that the transition to electro-mobility might not happen as quickly as some industry experts would suggest. The BMW board member also expressed his disdain at European politicians, who are currently panning diesel, particularly in the aftermath of Volkswagen AG’s high-profile Dieselgate scandal.
“The diesel development from BMW perspective is quite dramatic. We have, I think, more or less the best diesels. All test show that we have the lowest emissions. We have a spiral in Europe where every politician sees only one solution – diesel bashing. From a CO2 and customer perspective, a modern diesel is a very good solution. Especially for heavy, high-performing cars,” Froehlich said.
The exec did admit that BMW would likely have fewer diesel offerings in the coming years. That said, Froehlich stated that he remains “very optimistic” about the future of diesel engines, as well as the internal combustion engine as a whole. Even with the shift towards electrified vehicles, the BMW board member noted that traditional engines would continue to be used well into the future.
“A very optimistic scenario says 30% of BMWs will be pure electric or plug-in hybrids and 7% will be combustion. If you assume that, from this 30%, half of them are plug-in hybrids – I have 85% in my portfolio in 2030 with a combustion engine. Russia, Australia, a large portion of the world – they will have combustion engines for a very long time,” he said.
This does not mean to say that BMW is not investing in electrification. The BMW board member noted that the German automaker has already purchased cobalt and lithium for its electro-mobility initiatives. BMW is also preparing battery farms and systems for grid stabilization. Despite this, Froehlich pointed out that ultimately, the discussions going on about the electrification of vehicles might be too optimistic.
“I think the discussion about electro-mobility is a little bit irrational,” he said.
The BMW executive’s affirmation of the automaker’s commitment to its diesel engines stands in stark contrast to Porsche’s announcement last month, when the legacy automaker revealed that it would be discontinuing its diesel-powered vehicles. Oliver Blume, chief executive of Porsche, noted that the company is not “demonizing” diesel in any way – it is simply committing to the electrification of its fleet.
“(Diesel) is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free,” Blume said.
Legacy carmaker Jaguar could actually end up outdoing Porsche’s commitment to becoming diesel-free. According to recent reports, Jaguar Land Rover executives are reportedly looking into transitioning Jaguar into an all-electric brand. Provided that India-based parent company Tata Motors approves the transition, the automaker could release an all-electric Jaguar XJ within the next two years, which would likely compete against the Porsche Taycan and the Tesla Model S in the luxury sedan segment.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

