Connect with us

News

Porsche expands plans for dealership-based charging system ahead of Taycan’s release

Published

7 years ago

on

The production version the Porsche Taycan is yet to be unveiled, but plans for the vehicle’s rollout are already underway. In a recent announcement, Porsche noted that it is increasing the planned rollout of high-speed chargers in the United States to more than 700, an increase of roughly 40%. The installation of around 200 of these rapid chargers is expected to be covered by dealers themselves.

The cost of the rapid chargers is quite substantial. Porsche, for one, estimates that retailers would likely have to invest around $300,000 to $400,000 per store on average for the installation of the EV charging system. In a statement to Automotive News, Porsche Cars North America CEO Klaus Zellmer admitted that the financial weight of the fast chargers would be heavy for dealers. Zellmer further warned that the payoff for investments in the charging system would probably take a long time.

“The financial ask of dealers is actually quite a heavy investment, and a payoff could take a while. It’s typical, if you’re an entrepreneur, that the investment doesn’t pay off within the first one-two-three years. It’s a long-term investment,” the Porsche executive said.

While Porsche retailers in the United States would carry some of the weight of the company’s expanding electrification initiatives, such changes are deemed necessary. Porsche, after all, is on a steady path towards electrification, with the company recently noting that it would be completely discontinuing its diesel lineup. By 2025, Porsche expects 50% of its vehicles to be either full electric, or at least electrified. Thus, one way or another, Porsche’s dealerships would have to embrace electric cars in the coming years.

This is why it is pertinent for the company to start investing in a rapid charging system. The Porsche Taycan is only the first all-electric vehicle from the company, and it is set to be followed by a series of other pedigreed zero-emissions cars like the Mission E Cross Turismo. Zellmer noted that ultimately, the company has to “establish the tech prerequisites to show what the car can do, which first for customers is charging.”

Advertisement

Todd Blue, CEO of IndiGO Auto Group, which operates three Porsche stores in Houston, St. Louis, and Rancho Mirage, CA, noted that the legacy carmaker could consider allowing smaller dealerships to lease the rapid chargers through Porsche Financial Services. This was echoed by Porsche exec Robert DiStanislao, who noted that the investment in electric car chargers is something that needs to be done.

“More than likely we’ll be subsidizing these ports. We have to make sure that these cars are properly charged upon demo. You don’t get a second chance to make a first impression,” he said.

Porsche notes that dealers will be given a choice whether to charge fees for the fast chargers or not. That said, DiStanislao pointed out that on-site rapid chargers would ultimately create sales and service opportunities for the company’s dealers.

“We want customers in our showrooms. We want them to see all the models,” DiStanislao stated.

In order to further prepare for the Taycan’s arrival, Porsche is also looking into partnering with third-party networks that are already active in the United States. Among thee are Electrify America, ChargePoint, and EVgo, as a means to augment its upcoming charging network. By the end of 2018, Porsche is looking to secure a deal with at least one third-party EV charging provider.

Advertisement
Related Topics:

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Elon Musk confirms Grok 4 launch on July 9 with livestream event

The rollout will be accompanied by a livestream at 8 p.m. Pacific Time.

Published

2 hours ago

on

July 8, 2025

By

Credit: xAI/X

Elon Musk has officially confirmed that Grok 4, the latest version of xAI’s large language model, will launch on July 9. The rollout will be accompanied by a livestream at 8 p.m. Pacific Time, hosted on xAI’s official account on X.

xAI goes straight to Grok 4

Back in May, leaks indicated that xAI was getting ready to ship Grok 3.5. Considering Musk’s recent comments, however, it appears that the artificial intelligence startup would be focusing on the large language model’s fourth iteration instead. As noted in a Financial Express report, users on X have sighted references to Grok 4 in the lead up to the update’s launch, such as “grok-4-prod-mimic” and “Grok 4 Code.”

Musk’s Grok 4 announcement comes as AI competition intensifies between major players including OpenAI, Google, and xAI. With Musk’s Colossus supercomputer fully operational in Memphis, xAI appears to be accelerating its AI product roadmap.

Musk pushes Grok toward political neutrality

Grok 4’s launch also follows a recent controversy involving political bias, as noted in a CNN report. Last week, Grok responded to a user on X stating that political violence in the U.S. since 2016 had come more from the political right than the left. The chatbot noted in a later reply that its answer was based on information from sources like Reuters, the Journal of Democracy, and University of Maryland studies. 

Musk stated that Grok’s response was a “major fail.” “Major fail, as this is objectively false. Grok is parroting legacy media. Working on it,” he wrote in a post on X. By the end of June, Musk noted that he was “grinding all night with the xAI team” and that they were making “good progress.” He also stated that the model “Will be called Grok 4. Release just after July 4th. Needs one more big run for a specialized coding model.”

Advertisement
Continue Reading

News

Tesla opens massive solar Supercharger station in California

The Supercharger opened to customers ahead of Fourth of July weekend, while Tesla continues phase two of construction on the site.

Published

8 hours ago

on

July 7, 2025

By

Credit: Tesla Charging | X

Tesla has officially launched the first several Supercharging posts at a massive station in California, notably including solar canopies and grid-scale batteries to offer completely renewable charging.

Last week, Tesla announced on X that it opened the first 84 Supercharger stalls of a planned 168-stall station in Lost Hills, California. Additionally, the massive Supercharger project features 11MW of solar canopies and 10 Megapack batteries for off-grid charging powered entirely by solar energy.

Tesla completed the first phase of the project just days ahead of the busy Fourth of July holiday weekend, adding that initial construction took just eight months. In addition to the remaining charging stalls, Tesla says it’s building a set of lounge areas, renderings of which can be seen below alongside current photos of the site.

Notably, the site also includes V4 charging posts for the company’s latest available charging speeds, and it’s located near the busy junction between I-5 and Highway 46 in Kern County.

“Thank you [Kern County] and [PG&E] for collaboration and approvals,” Tesla wrote in a follow-up post.

Credit: Tesla Charging | X

Credit: Tesla Charging | X

Credit: Tesla Charging | X

Credit: Tesla Charging | X

READ MORE ON TESLA SUPERCHARGERS: Tesla launches ultra-fast V4 Superchargers in China for the first time

Testing at the LA Diner, plus Musk update on potential Tesla solar Gigafactory

The huge Tesla Supercharger station completed phase one of construction fairly quickly, especially given how long Tesla has been working on its unique Los Angeles diner, drive-in, and Supercharger location. Still, the company was seen performing some testing at the nearly-completed charging station earlier this month, and will reportedly be holding a job fair.

Elon Musk also responded on Monday morning to a post on X, suggesting that Tesla is “thinking about” building a U.S.-based solar Gigafactory in order to help support increased power needs with AI growth, and to bolster domestic solar production.

Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

Continue Reading

News

Tesla driver walks away from major accident with minor injuries

The driver sustained only minor injuries, and the exact cause of the crash remains under investigation.

Published

9 hours ago

on

July 7, 2025

By

Credit: CHP Los Banos (via Facebook)

The driver of a Tesla Model Y survived and walked away from a harrowing accident on Monday in California, only sustaining minor injuries despite the vehicle being impaled by a guardrail.

On Monday morning around 4:34 a.m., the Los Banos division of the California Highway Patrol (CHP) responded to the accident on I-5 near Panoche Road, involving a 23-year-old in a Tesla Model Y. According to a post on social media, the driver veered off the road for unknown reasons in the northbound lane, before crashing directly into the guardrail and impaling the vehicle.

You can read the full message and photos from Los Banos CHP below, as were shared in a Facebook post on Monday afternoon.

This morning a Tesla model y was traveling in the #1 northbound lane of I-5 north of Panoche Rd. For unknown reasons driver allowed V-1 to veer off the roadway, travel through a dirt center divide, and crashed into the fixed metal guardrail. Lucky for the driver he only sustained minor injuries and was able to walk away. Driving a vehicle requires 100% attention to the road. Avoid distractions and focus on driving.

Credit: CHP Los Banos (via Facebook)

Credit: CHP Los Banos (via Facebook)

Credit: CHP Los Banos (via Facebook)

In a statement to SFGate, CHP officer Myles Anderson said that the driver only sustained minor injuries, while no arrests are made and drugs and alcohol are not suspected to have been involved. The report also notes that Tesla’s “cruise control and lane assistance features” were activated, according to Anderson. However, it’s not entirely clear if this is referring to Supervised Full Self-Driving (FSD), or to the cruise control and lane assist features baked into Autopilot.

At the time of writing, CHP has not yet responded to Teslarati’s request for clarification and additional details on the matter.

READ MORE ON TESLA SAFETY: Tesla rolls out crucial new safety feature aimed at saving children

The news comes after Tesla has touted its vehicles as incredibly safe for many years. In December, for example, the company highlighted receiving top safety scores from regulators on four different continents throughout the world, including from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute of Highway Safety (IIHS) in the U.S.

Tesla has also listed the goal of making its vehicles the safest on the road throughout the years, both in the overall design of its vehicles and in its Autopilot and Full Self-Driving (FSD) programs.

Tesla Model 3 ranks as the safest new car in Europe for 2025, per Euro NCAP tests

Continue Reading

Trending