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Musk outlines cost-cutting plan for Boring Co: cheaper, faster tunnel digging
One of the large reveals made by Tesla and SpaceX Chief Elon Musk at TED2017 was his plan to create a multi-layer high-speed tunnel infrastructure to support mobility by way of electric skates and Hyperloop tubes.
A key point that he drove home for the underground tunnel network was the integration of the system into cities.
“You have to be able to integrate the entrance and exit of the tunnel seamlessly into the fabric of the city. So, by having an elevator, sort of a car skate that is on an elevator, you can integrate the entrance and exits to the tunnel network just by using 2 parking spaces.”
Musk shared a video demonstrating how skate elevators would be integrated into city streets where they await vehicles looking to be transported through the underground labyrinth of tunnels. The serial tech entrepreneur envisions loading docks wherein vehicles would simply pull into the skate, get lowered into the tunnel network, and be sent along a slot car-like track at speeds of 200 km/h ( 124 mph). The Boring Company’s tunnel network won’t simply alleviate surface congestion, it will completely transform the way we move cars, people and freight, says Musk.
It is worth noting that The Boring Company and Tesla are under control of Musk, while the Hyperloop project has been open sourced, but with support from SpaceX.
Eliminating human drivers allows the skates to move at much faster speeds than human-controlled vehicles. Fixed routes within the tunnel network further improve safety beyond the dynamic nature of human-determined driving routes. The tunnel network is also infinitely scalable. “You can alleviate any arbitrary level of open congestion with a 3D tunnel network.” and that “There’s no real limit to how many levels of tunnels you can have.”, says Musk from TED2017.
The key barrier to creating tunnels today is the exorbitant cost. The recent 2.5 mile expansion to the Los Angeles subway system came at a cost of nearly $1 billion per mile. Musk and team at the Boring Company hope to cut the cost of tunneling by a significant amount by streamlining the tunneling process and reinventing the machines that help facilitate the digging.
https://www.youtube.com/watch?v=u5V_VzRrSBI
Building Tunnels For Less
First, the team is looking to cut the diameter of the tunnels they dig, moving from the traditional tunnel diameter for passenger vehicles of 26 to 28-feet to a 12-foot standard diameter which would be sufficient for the Tesla skate. On the surface, this might not seem like a lot, but cutting the diameter by 50% cuts the cross sectional area by a factor of four. This is significant as the speed and cost of tunneling is largely driven by the amount of cross sectional area to dig. Being able to cut out 75% of the time associated with digging comes with enormous cost savings.
Second, the team plans to attack head-on the way tunneling machines currently dig. Traditional machines dig, slowly and incrementally, then stop to install reinforcements to support the newly exposed earthen walls. Musk and team are working to install the reinforcements continuously thus eliminating the need to pause operations. This integration is expected to increase the speed of the overall process by as much as 50%.
The Boring Company tunneling machine spotted in front of SpaceX in April, 2017
Finally, the team believes that current digging machines are nowhere near their power and thermal limits, and is looking to ‘jack up the power’ to the digging machines. Doing this, the team hopes to increase the speed by a factor of 4 or 5 on top of the other improvements being suggested by Musk.
Musk also revealed that The Boring Company has a pet snail named Gary who can currently travel at 14 times the speed of existing tunneling machines. While this is more a testament about how slow the boring process is than the amazing speed of Gary, it is a fun target for the team, to be able to build tunnels quicker than Gary can crawl, and continues the comedic spin on the new company.
These tunnels could be kept at or near a vacuum to reduce or eliminate air resistance for all the moving objects within it. Curiously, Musk shared that,
“To withstand the water table, you have to design a wall to be able to withstand 5 or 6 atmospheres. To go to vacuum, you only need to be able to withstand 1 atmosphere.”
It is clear that Musk is very excited about this new Boring Company. He indicated during his sit down at TED2017 that he spends 2-3% of his time on the project, noting that it’s essentially being run as not much more than an intern project with a used boring machine and a few people dedicating partial effort to it.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
