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GM's Cruise follows Tesla's lead in developing its own chip for autonomous driving GM's Cruise follows Tesla's lead in developing its own chip for autonomous driving

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GM’s Cruise follows Tesla’s lead in developing its own chip for autonomous driving

Courtesy of Cruise/Handout via REUTERS

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General Motors (GM’s) Cruise has developed its own computer chips for self-driving cars with plans to deploy them by 2025, Reuters reported, noting that the company wasn’t too happy with the cost of chips.

Cruise’s VP of Hardware Engineering Carl Jenkens told Reuters that a mere two years ago, the company was paying a lot of money for a GPU “from a famous vendor.”

“There is no negotiation because we’re tiny volume. We couldn’t negotiate at all. So that’s why I said, okay, then we have to take control of our own destiny,” he said while touring the Cruise Research and Development workshop.  According to the executive, the in-house development of the chips required investments that would be recouped by scaling up the production of cars that use multiple chips.

Currently, GM’s Cruise has developed four in-house chips. A computing chip called Horta, a data processing chip called Dune, a radar chip, and one that will be announced at a later date. The decision to develop in-house chips is something that Tesla was the first to do.

Tesla’s development of its own chips is what enabled the company to do so well during the semiconductor chip shortage while many of its competitors struggled. During Tesla’s Q2 2022 earnings call, Tesla CEO Elon Musk spoke of this advantage it has over the other automakers.

“Even now where the supply chain issues with our Tier 1s and Tier 2s, get into it with us on the engineering side when we find solutions, whether it’s alternative chips or changing the entire structure of this pack to make it work,” he said.

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He added that Tesla is as much as a software company as it is a hardware company.

“And so one of the ways that we’ve been able to address supply chain issues on the chip front is by rewriting of software to be able to use different chips or, in some cases, achieve dual use of a single chip, which is even better.”

“And actually, quite frankly, the chip shortage has served as a forcing function for us to reduce the number of chips in the car. Yes, it turns out we had more chips than we needed. But that’s a testament to our software team that we’re able to roll a new chip into the car, write a whole new patch of software for that chip, and without interrupting production.”

Tesla is also expected to share more news about its Dojo supercomputer used to train the neural networks used in its self-driving technology on AI Day at the end of this month.

Note: Johnna is a Tesla shareholder and supports its mission. 

Your feedback is important. If you have any comments, or concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla hints its already prepping for Cybercab fleet orders

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Tesla Cybercab fleet spotted at Gigafactory Texas [Credit: Joe Tegtmeyer)

Tesla has quietly opened a public interest form for companies that want to buy fleets of its purpose-built Cybercab robotaxis, marking the first official channel for commercial purchases of the two-seat autonomous vehicle. The form went live on September 3, the same day Tesla hosted an invite-only Cybercab launch event in Austin, Texas.

Tesla titled the page “Help Us Build Our Robotaxi Network.” Applicants provide name, email, phone number, company name, and deployment region. They then select one or more categories: Cybercab fleet vehicle purchasing, mobility hubs and infrastructure, event collaboration, or other. Tesla says a representative will follow up with those who express commercial interest.

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Until now, the company had no public ordering path for the vehicle, which was first shown as a concept at the October 2024 “We, Robot” event.

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The Cybercab is designed from the ground up for unsupervised operation. It has no steering wheel and no pedals.

Regulatory filings list a 48-kilowatt-hour battery, a single 219-horsepower front motor, a curb weight of 3,113 pounds, and an EPA-adjusted range near 290 to 300 miles. Tesla has already registered dozens of the vehicles with Texas authorities and has been testing them on public streets around Austin.

Tesla Cybercab sightings broaden well outside of Austin with autonomy in focus

The company’s existing Robotaxi service, which currently uses modified Model Y vehicles in parts of Texas and Florida, is expected to add Cybercabs as production ramps up at Gigafactory Texas.

The form signals that Tesla is preparing to treat the Cybercab as more than an in-house fleet asset. Investors and operators have discussed buying groups of the vehicles and placing them on Tesla’s ride-hailing network, with Tesla taking a platform fee. High-profile figures have publicly stated plans to acquire fleets if Tesla allows third-party ownership.

The new page gives those parties a direct way to register interest rather than waiting for a conventional configurator.

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Whether the form leads quickly to firm purchase agreements remains unclear. Regulatory approval for widespread unsupervised operation still varies by state, and Tesla has not published pricing or delivery timelines for fleet customers. The company has previously discussed a target price near $25,000 to $30,000 per vehicle.

For now, the form is an early signal that Tesla wants partners to help scale the network rather than operate every Cybercab itself.

Pairing the launch of the Cybercab fleet form with the Austin event is no coincidence. Tesla is inviting businesses to participate in the next phase of its Robotaxi plan at the moment the production vehicle first appears in public.

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Tesla Robotaxi riders will face the best dilemma when booking a ride

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Credit: Joe Tegtmeyer | X

Tesla has updated its Robotaxi app so riders can pick which vehicle they want before they book. The latest in-app screens now show two options side by side: the two-seat Cybercab and the four-seat Model Y.

A screenshot circulating Thursday shows the change in practice. In Austin, a rider could choose a gold Cybercab for two people or a Model Y for four. Tesla’s updated description calls Cybercab “our first purpose-built autonomous vehicle,” designed for safety, accessibility, and comfort, and says the lineup is available only through the Robotaxi app.

The distinction is more than cosmetic, and it’s important to note that Robotaxi refers to the platform, while Cybercab refers to a vehicle.

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Model Y Robotaxis have carried the service since it opened in Austin in mid-2025 and later expanded to Dallas, Houston, and parts of Florida. Those vehicles are converted production SUVs that still have steering wheels and pedals.

Cybercab is different. It has no driver controls, butterfly doors, a low seat height meant to work with wheelchairs, extra trunk space for assistive devices, and braille on the handles. Tesla has registered dozens of the two-seaters with Texas regulators in the days leading up to its September 3 Austin event.

Giving riders a choice lets Tesla match the vehicle to the trip. Most rides involve one or two people, which is where Cybercab is meant to be cheaper and more efficient to operate. Groups of three or four, or anyone who needs more space, can still request a Model Y.

The same app handles booking, payment, cabin settings, and, on Cybercab, features such as phone-based door opening and in-cabin voice controls.

Tesla Cybercab event gains steam ahead of massive launch

The update does not mean every city suddenly has both cars available. Cybercab support is listed for Austin first, and the purpose-built fleet is still small compared with the existing Model Y roster. Even so, the app change marks a shift from a single-vehicle pilot to a mixed fleet.

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Riders can now choose between the compact, purpose-built robotaxi and the familiar SUV that launched the service.

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Tesla Cybercab sightings broaden well outside of Austin with autonomy in focus

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Credit: Tesla Robotaxi | X

Tesla Cybercab sightings are broadening far and wide, well outside of downtown Austin, Texas, with autonomy in focus as the company plans to launch the all-electric, two-seater this evening in the Lone Star State.

Tesla is set to launch Cybercab to a small group of people this evening in a dedicated event in Austin, Texas. Public details on the event are relatively slim.

However, Tesla’s focus on Cybercab falls well outside of the downtown Austin area and is expanding well across the United States as things continue to move quickly with the company’s autonomous efforts in 2026. Today, various images of Cybercab fleets in interesting locations have started to circulate.

The most notable is a fleet of at least 20 Cybercabs at Miami International Airport in Florida. Spotted last night, the fleet is expansive and is indicative of a looming release of Cybercabs once regulatory boxes are checked off.

Tesla has already been operating the Robotaxi platform in Miami for several months, but this Cybercab fleet at the airport could be joining the ride-hailing platform as approvals arrive:

Another fleet of Cybercabs was spotted at the Devon, PA showroom just outside of Philadelphia. We have seen several Cybercab units testing around the Philadelphia Metro Area, which is interesting considering Tesla does not have any active Robotaxi geofence in Pennsylvania.

Philadelphia would be an ideal location to test ride-hailing due to its dense tourist population, large, sprawling city layout, and to compete with other ride-hailing companies that operate in the city.

Expansive fleets of Cybercabs will be popping up in and around major cities throughout the rest of the year, if we were betting on it. Tesla has made it obvious that the Cybercab rollout will be aggressive and fast-paced, but within reason. Tesla is still prioritizing safety, so these testing phases will likely go on for some period of time before more members of the public are able to snag a Cybercab for a personal chariot.

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