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CT Dealership said “direct sales EVs like Tesla are a very small percentage of the vehicles sold”
A Connecticut dealership employee said at a planning and zoning meeting that “direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.” The dealership employee who made that claim works for Hoffman Auto Group.
This is a follow-up to our earlier report that Tesla cut ties with South Windsor after siding with the local dealerships.
Tesla was looking to purchase a new location for a new service center and gallery. In this area, Tesla would complement stores such as Apple. All Tesla would need the town to do is adjust the zoning laws to allow car sales and service.
The South Windsor, CT Facebook page shared a live stream of the meeting and you can watch the replay here.
Dealership sales rep: “Direct sales EVs Tesla are a very small percentage of the vehicles sold”
Tyrrell Dabrowski, sales director at Hoffman Auto Group could be seen laughing at around 1:30:10 which is when the statement about Hoffman suing towns was read aloud.
He also spoke beginning at 1:58 into the meeting. In his speech, he claimed that Tesla owners can’t get good service. I’m not sure if he was boasting or actually taking himself seriously about this since Hoffman Auto Group is blocking Tesla from serving its customers.
“The Hoffman Auto Group, you know, we’re committed to defending the dealer franchise system because it provides the consumers with benefits and protections.”
Dabrowski added that the dealer franchise system “keeps prices low by fostering fair and healthy competition on a level playing field. Direct sales by manufacturers is not necessary for the rapid introduction of EVs in the State of Connecticut. Direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.”
Other Dealership Testimonies
Mitchell Sealing Ford testified that Tesla is terrible and illegal. And the Connecticut Automotive Retailers Association claimed that Tesla is trying to sell vehicles in South Windsor which is illegal.
Unfortunately for Tesla, the change was voted down and the location is dead. It’s another win for dealerships–especially those who are spreading misinformation.
Hoffman Auto Group’s Claim Debunked
The claim that direct sales EVs like Tesla are only luxury cars and make up a small percentage of sales is highly misleading.
Tesla is not only the global EV leader, but during the first half of 2022 alone, Tesla delivered 564,000 vehicles which represented a growth increase of 27% year-over-year.
During Tesla’s Q2 2022 earnings call, Elon Musk said that he is confident that Tesla would be able to get to 5,000 cars a week in Austin and Berlin by the end of this year.
“There’s always a lot of uncertainty like the production looks like S-curve, and that intermediate part of S-curve the difficult to bridge that with high certainty. But the end part of the S-curve, you can say, I think you can have a lot more certainty.”
“And so that’s why I’m confident we’ll get to 5,000 cars a week at — in Austin and Berlin by the end of this year or early next year and probably but not certainly, 10,000 cars a week at both locations by the end of next year.”
Statement from Tesla Owners of Connecticut
The Tesla Owners Club of Connecticut shared the following statement with me in an email:
“Unfortunately, once again Tesla was kicked to the curb. Legacy dealerships have an awful reputation. South Windsor didn’t want to open up pandora’s box to any dealership coming into this beautiful part of their town. “
“It was painful to listen to the dealer’s disparaging testimony. Their backward thinking and anti-competitive remarks will lead them to bankruptcy eventually. “
My Previous coverage of Hoffman Auto Group & Tesla
When I wrote for CleanTechnica, I extensively covered the ongoing drama that Hoffman Auto Group caused.
- In June 2021, Hoffman Auto Group sued Tesla and the Town of East Hartford because they didn’t want Tesla to sell to customers.
- In June 2021, Hoffman’s Bradley Hoffman told Senator Haskell, that dealers have spent millions on charging stations and solar panels. I replied to him on Twitter asking him to share where he got that information from. He never replied.
- In August 2021, East Hartford approved the Tesla Service Center—but that didn’t last for long.
- Once the Tesla service center was approved, Hoffman sued Tesla.
- In September 2021, I wrote about why dealerships don’t want to compete with Tesla.
- And in March 2022, I reported on East Hartford ruling in favor of Hoffman and other dealerships regarding Tesla and its new service center.
- My interview with Senator Will Haskell
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
