News
CT Dealership said “direct sales EVs like Tesla are a very small percentage of the vehicles sold”
A Connecticut dealership employee said at a planning and zoning meeting that “direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.” The dealership employee who made that claim works for Hoffman Auto Group.
This is a follow-up to our earlier report that Tesla cut ties with South Windsor after siding with the local dealerships.
Tesla was looking to purchase a new location for a new service center and gallery. In this area, Tesla would complement stores such as Apple. All Tesla would need the town to do is adjust the zoning laws to allow car sales and service.
The South Windsor, CT Facebook page shared a live stream of the meeting and you can watch the replay here.
Dealership sales rep: “Direct sales EVs Tesla are a very small percentage of the vehicles sold”
Tyrrell Dabrowski, sales director at Hoffman Auto Group could be seen laughing at around 1:30:10 which is when the statement about Hoffman suing towns was read aloud.
He also spoke beginning at 1:58 into the meeting. In his speech, he claimed that Tesla owners can’t get good service. I’m not sure if he was boasting or actually taking himself seriously about this since Hoffman Auto Group is blocking Tesla from serving its customers.
“The Hoffman Auto Group, you know, we’re committed to defending the dealer franchise system because it provides the consumers with benefits and protections.”
Dabrowski added that the dealer franchise system “keeps prices low by fostering fair and healthy competition on a level playing field. Direct sales by manufacturers is not necessary for the rapid introduction of EVs in the State of Connecticut. Direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.”
Other Dealership Testimonies
Mitchell Sealing Ford testified that Tesla is terrible and illegal. And the Connecticut Automotive Retailers Association claimed that Tesla is trying to sell vehicles in South Windsor which is illegal.
Unfortunately for Tesla, the change was voted down and the location is dead. It’s another win for dealerships–especially those who are spreading misinformation.
Hoffman Auto Group’s Claim Debunked
The claim that direct sales EVs like Tesla are only luxury cars and make up a small percentage of sales is highly misleading.
Tesla is not only the global EV leader, but during the first half of 2022 alone, Tesla delivered 564,000 vehicles which represented a growth increase of 27% year-over-year.
During Tesla’s Q2 2022 earnings call, Elon Musk said that he is confident that Tesla would be able to get to 5,000 cars a week in Austin and Berlin by the end of this year.
“There’s always a lot of uncertainty like the production looks like S-curve, and that intermediate part of S-curve the difficult to bridge that with high certainty. But the end part of the S-curve, you can say, I think you can have a lot more certainty.”
“And so that’s why I’m confident we’ll get to 5,000 cars a week at — in Austin and Berlin by the end of this year or early next year and probably but not certainly, 10,000 cars a week at both locations by the end of next year.”
Statement from Tesla Owners of Connecticut
The Tesla Owners Club of Connecticut shared the following statement with me in an email:
“Unfortunately, once again Tesla was kicked to the curb. Legacy dealerships have an awful reputation. South Windsor didn’t want to open up pandora’s box to any dealership coming into this beautiful part of their town. “
“It was painful to listen to the dealer’s disparaging testimony. Their backward thinking and anti-competitive remarks will lead them to bankruptcy eventually. “
My Previous coverage of Hoffman Auto Group & Tesla
When I wrote for CleanTechnica, I extensively covered the ongoing drama that Hoffman Auto Group caused.
- In June 2021, Hoffman Auto Group sued Tesla and the Town of East Hartford because they didn’t want Tesla to sell to customers.
- In June 2021, Hoffman’s Bradley Hoffman told Senator Haskell, that dealers have spent millions on charging stations and solar panels. I replied to him on Twitter asking him to share where he got that information from. He never replied.
- In August 2021, East Hartford approved the Tesla Service Center—but that didn’t last for long.
- Once the Tesla service center was approved, Hoffman sued Tesla.
- In September 2021, I wrote about why dealerships don’t want to compete with Tesla.
- And in March 2022, I reported on East Hartford ruling in favor of Hoffman and other dealerships regarding Tesla and its new service center.
- My interview with Senator Will Haskell
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
Elon Musk
Elon Musk just set a condition that could end Falcon 9 as we know it
Elon Musk says SpaceX will finally retire Falcon 9 once Starship flies reliably every week.
Elon Musk gave the clearest timeline yet for retiring Falcon 9, SpaceX’s workhorse rocket.
The comment came in a reply on X, where Musk wrote that “once Starship is flying reliably several times per week, it makes sense to shift super scarce SpaceX engineering and production resources to Starship to get launch rate to several times per day, which means winding down Falcon.” He was responding to physicist Casey Handmer, who noted that NASA is reportedly uneasy about SpaceX phasing out Falcon after building what Handmer called the most successful launcher ever, with the fleet nearing 1,000 total launches.
Now @SciGuySpace reports NASA is in a tizzy because after running the most successful launcher ever for more than a decade and nearing 1000 launches, @SpaceX is planning to retire Falcon in favor of Starship in a few years.
Sorry, NASA, you’ve had 15 years to burn down the… https://t.co/uCNoMwK0v9
— Casey Handmer (@CJHandmer) August 22, 2026
Falcon 9 is still SpaceX’s busiest vehicle by far. The company is on pace for roughly 140 to 145 Falcon flights this year, following 165 in 2025, president Gwynne Shotwell told Time earlier in 2026. She has already said Falcon flights would “tail off” as Starship comes online, while reports indicate that SpaceX has stopped booking new Falcon 9 launches past 2028 and halted production of some expendable Falcon hardware, according to Bloomberg.
It’s worth noting that Musk’s post is a condition, and not a countdown on when Falcon will retire. Starship has not yet flown weekly, let alone daily. Its most recent flight in July ended with a soft splashdown in the Indian Ocean, a milestone Musk pointed to earlier this month when he said the vehicle’s heat shield problem was effectively solved. SpaceX towed that ship to Christmas Island for inspection, and the next flight, Flight 14, is aimed at putting Starship into orbit for the first time. A tower catch attempt for the upper stage has been pushed back to what Musk has called “a few months” away.
SpaceX and a new Trump order that could rewrite the next decade of launches
The gap between Falcon’s role today and Starship’s promised role tomorrow matters most to NASA. Falcon and its Dragon capsule remain the only way the agency rotates astronauts to and from the International Space Station, and Starship is not certified to carry NASA crews. Musk’s post did not address how that handoff would work if Falcon winds down before a crew-rated Starship variant exists. The timing lines up with Musk’s other recent Starship comments. Two days before the Falcon post, he told a different X user that SpaceX is aiming for more than 30 Starship launches a day by 2030, or roughly 10,000 a year, a figure tied to the Trump administration’s new push for higher national launch cadence. Falcon, which took over a decade to reach its first 100 launches, was never built to approach that kind of volume.
For now, Falcon 9 keeps flying at a near-record pace while Starship works to prove it can do the job Musk has already picked out for it.
Tesla Cybertruck gets a big price change on two of its three trims
Tesla Semi factory is getting a celebration nobody expected
