News
CT Dealership said “direct sales EVs like Tesla are a very small percentage of the vehicles sold”
A Connecticut dealership employee said at a planning and zoning meeting that “direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.” The dealership employee who made that claim works for Hoffman Auto Group.
This is a follow-up to our earlier report that Tesla cut ties with South Windsor after siding with the local dealerships.
Tesla was looking to purchase a new location for a new service center and gallery. In this area, Tesla would complement stores such as Apple. All Tesla would need the town to do is adjust the zoning laws to allow car sales and service.
The South Windsor, CT Facebook page shared a live stream of the meeting and you can watch the replay here.
Dealership sales rep: “Direct sales EVs Tesla are a very small percentage of the vehicles sold”
Tyrrell Dabrowski, sales director at Hoffman Auto Group could be seen laughing at around 1:30:10 which is when the statement about Hoffman suing towns was read aloud.
He also spoke beginning at 1:58 into the meeting. In his speech, he claimed that Tesla owners can’t get good service. I’m not sure if he was boasting or actually taking himself seriously about this since Hoffman Auto Group is blocking Tesla from serving its customers.
“The Hoffman Auto Group, you know, we’re committed to defending the dealer franchise system because it provides the consumers with benefits and protections.”
Dabrowski added that the dealer franchise system “keeps prices low by fostering fair and healthy competition on a level playing field. Direct sales by manufacturers is not necessary for the rapid introduction of EVs in the State of Connecticut. Direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.”
Other Dealership Testimonies
Mitchell Sealing Ford testified that Tesla is terrible and illegal. And the Connecticut Automotive Retailers Association claimed that Tesla is trying to sell vehicles in South Windsor which is illegal.
Unfortunately for Tesla, the change was voted down and the location is dead. It’s another win for dealerships–especially those who are spreading misinformation.
Hoffman Auto Group’s Claim Debunked
The claim that direct sales EVs like Tesla are only luxury cars and make up a small percentage of sales is highly misleading.
Tesla is not only the global EV leader, but during the first half of 2022 alone, Tesla delivered 564,000 vehicles which represented a growth increase of 27% year-over-year.
During Tesla’s Q2 2022 earnings call, Elon Musk said that he is confident that Tesla would be able to get to 5,000 cars a week in Austin and Berlin by the end of this year.
“There’s always a lot of uncertainty like the production looks like S-curve, and that intermediate part of S-curve the difficult to bridge that with high certainty. But the end part of the S-curve, you can say, I think you can have a lot more certainty.”
“And so that’s why I’m confident we’ll get to 5,000 cars a week at — in Austin and Berlin by the end of this year or early next year and probably but not certainly, 10,000 cars a week at both locations by the end of next year.”
Statement from Tesla Owners of Connecticut
The Tesla Owners Club of Connecticut shared the following statement with me in an email:
“Unfortunately, once again Tesla was kicked to the curb. Legacy dealerships have an awful reputation. South Windsor didn’t want to open up pandora’s box to any dealership coming into this beautiful part of their town. “
“It was painful to listen to the dealer’s disparaging testimony. Their backward thinking and anti-competitive remarks will lead them to bankruptcy eventually. “
My Previous coverage of Hoffman Auto Group & Tesla
When I wrote for CleanTechnica, I extensively covered the ongoing drama that Hoffman Auto Group caused.
- In June 2021, Hoffman Auto Group sued Tesla and the Town of East Hartford because they didn’t want Tesla to sell to customers.
- In June 2021, Hoffman’s Bradley Hoffman told Senator Haskell, that dealers have spent millions on charging stations and solar panels. I replied to him on Twitter asking him to share where he got that information from. He never replied.
- In August 2021, East Hartford approved the Tesla Service Center—but that didn’t last for long.
- Once the Tesla service center was approved, Hoffman sued Tesla.
- In September 2021, I wrote about why dealerships don’t want to compete with Tesla.
- And in March 2022, I reported on East Hartford ruling in favor of Hoffman and other dealerships regarding Tesla and its new service center.
- My interview with Senator Will Haskell
Elon Musk
What is Digital Optimus? The new Tesla and xAI project explained
At its core, Digital Optimus operates through a dual-process architecture inspired by human cognition.
Tesla and xAI announced their groundbreaking joint project, Digital Optimus, also nicknamed “Macrohard” in a humorous jab at Microsoft, earlier this week.
This software-based AI agent is designed to automate complex office workflows by observing and replicating human interactions with computers. As the first major outcome of Tesla’s $2 billion investment in xAI, it represents a powerful fusion of hardware efficiency and advanced reasoning.
At its core, Digital Optimus operates through a dual-process architecture inspired by human cognition.
Macrohard or Digital Optimus is a joint xAI-Tesla project, coming as part of Tesla’s investment agreement with xAI.
Grok is the master conductor/navigator with deep understanding of the world to direct digital Optimus, which is processing and actioning the past 5 secs of…
— Elon Musk (@elonmusk) March 11, 2026
Tesla’s specialized AI acts as “System 1”—the fast, instinctive executor—processing the past five seconds of real-time computer screen video along with keyboard and mouse actions to perform immediate tasks.
xAI’s Grok model serves as “System 2,” the strategic “master conductor” or navigator, providing high-level reasoning, world understanding, and directional oversight, much like an advanced turn-by-turn navigation system.
When combined, the two can create a powerful AI-based assistant that can complete everything from accounting work to HR tasks.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
The system runs primarily on Tesla’s low-cost AI4 inference chip, minimizing expensive Nvidia resources from xAI for competitive, real-time performance.
Elon Musk described it as “the only real-time smart AI system” capable, in principle, of emulating the functions of entire companies, handling everything from accounting and HR to repetitive digital operations.
Timelines point to swift deployment. Announced just days ago, Musk expects Digital Optimus to be ready for user experience within about six months, targeting rollout around September 2026.
It will integrate into all AI4-equipped Tesla vehicles, enabling parked cars to handle office work during downtime. Millions of dedicated units are also planned for deployment at Supercharger stations, tapping into roughly 7 gigawatts of available power.
Oh and it works in all AI4-equipped cars, so your car can do office work for you when not driving.
We’re also deploying millions of dedicated Digital Optimus units in the field at Superchargers where we have ~7 gigawatts of available power.
— Elon Musk (@elonmusk) March 12, 2026
Digital Optimus directly supports Tesla’s broader autonomy strategy. It leverages the same end-to-end neural networks, computer vision, and real-time decision-making tech that power Full Self-Driving (FSD) software and the physical Optimus humanoid robot.
By repurposing idle vehicle compute and extending AI4 hardware beyond driving, the project scales Tesla’s autonomy ecosystem from roads to digital workspaces.
As a virtual counterpart to physical Optimus, it divides labor: software agents manage screen-based tasks while humanoid robots tackle physical ones, accelerating Tesla’s vision of general-purpose AI for productivity, Robotaxi fleets, and beyond.
In essence, Digital Optimus bridges Tesla’s vehicle and robotics autonomy with enterprise-scale AI, promising massive efficiency gains. No other company currently matches its real-time capabilities on such accessible hardware.
It really could be one of the most crucial developments Tesla and xAI begin to integrate, as it could revolutionize how people work and travel.
News
Tesla adds awesome new driving feature to Model Y
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla is adding an awesome new driving feature to Model Y vehicles, effective on Juniper-updated models considered model year 2026 or newer.
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla writes in the release notes for the feature:
“Your Tesla now provides a smoother feel as you come to a complete stop during routine braking.”
🚨 Tesla has added a new “Comfort Braking” update with 2026.8
“Your Tesla provides a smoother feel as you come to a complete stop during routine braking.” https://t.co/afqCpBSVeA pic.twitter.com/C6MRmzfzls
— TESLARATI (@Teslarati) March 13, 2026
Interestingly, we’re not too sure what catalyzed Tesla to try to improve braking smoothness, because it hasn’t seemed overly abrupt or rough from my perspective. Although the brake pedal in my Model Y is rarely used due to Regenerative Braking, it seems Tesla wanted to try to make the ride comfort even smoother for owners.
There is always room for improvement, though, and it seems that there is a way to make braking smoother for passengers while the vehicle is coming to a stop.
This is far from the first time Tesla has attempted to improve its ride comfort through Over-the-Air updates, as it has rolled out updates to improve regenerative braking performance, handling while using Full Self-Driving, improvements to Steer-by-Wire to Cybertruck, and even recent releases that have combatted Active Road Noise.
Tesla holds a unique ability to change the functionality of its vehicles through software updates, which have come in handy for many things, including remedying certain recalls and shipping new features to the Full Self-Driving suite.
Tesla seems to have the most seamless OTA processes, as many automakers have the ability to ship improvements through a simple software update.
We’re really excited to test the update, so when we get an opportunity to try out Comfort Braking when it makes it to our Model Y.
News
Tesla finally brings a Robotaxi update that Android users will love
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android.
Tesla is finally bringing an update of its Robotaxi platform that Android users will love — mostly because it seems like they will finally be able to use the ride-hailing platform that the company has had active since last June.
Based on a decompile of software version 26.2.0 of the Robotaxi app, Tesla looks to be ready to roll out access to Android users.
According to the breakdown, performed by Tesla App Updates, the company is preparing to roll out an Android version of the app as it is developing several features for that operating system.
🚨 It looks like Tesla is preparing to launch the Robotaxi app for Android users at last!
A decompile of v26.2.0 of the Robotaxi app shows some progress on the Android side for Robotaxi 🤖 🚗 https://t.co/mThmoYuVLy
— TESLARATI (@Teslarati) March 13, 2026
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android:
“Strings like notification_channel_robotaxid_trip_name and android_native_alicorn_eta_text show exactly how Tesla plans to replicate the iOS Live Activities experience. Instead of standard push alerts, Android users are getting a persistent, dynamically updating notification channel.”
This is a big step forward for several reasons. From a face-value perspective, Tesla is finally ready to offer Robotaxi to Android users.
The company has routinely prioritized Apple releases because there is a higher concentration of iPhone users in its ownership base. Additionally, the development process for Apple is simply less laborious.
Tesla is working to increase Android capabilities in its vehicles
Secondly, the Robotaxi rollout has been a typical example of “slowly then all at once.”
Tesla initially released Robotaxi access to a handful of media members and influencers. Eventually, it was expanded to more users, so that anyone using an iOS device could download the app and hail a semi-autonomous ride in Austin or the Bay Area.
Opening up the user base to Android users may show that Tesla is preparing to allow even more users to utilize its Robotaxi platform, and although it seems to be a few months away from only offering fully autonomous rides to anyone with app access, the expansion of the user base to an entirely different user base definitely seems like its a step in the right direction.
What is Digital Optimus? The new Tesla and xAI project explained
Tesla adds awesome new driving feature to Model Y
