News
CT Dealership said “direct sales EVs like Tesla are a very small percentage of the vehicles sold”
A Connecticut dealership employee said at a planning and zoning meeting that “direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.” The dealership employee who made that claim works for Hoffman Auto Group.
This is a follow-up to our earlier report that Tesla cut ties with South Windsor after siding with the local dealerships.
Tesla was looking to purchase a new location for a new service center and gallery. In this area, Tesla would complement stores such as Apple. All Tesla would need the town to do is adjust the zoning laws to allow car sales and service.
The South Windsor, CT Facebook page shared a live stream of the meeting and you can watch the replay here.
Dealership sales rep: “Direct sales EVs Tesla are a very small percentage of the vehicles sold”
Tyrrell Dabrowski, sales director at Hoffman Auto Group could be seen laughing at around 1:30:10 which is when the statement about Hoffman suing towns was read aloud.
He also spoke beginning at 1:58 into the meeting. In his speech, he claimed that Tesla owners can’t get good service. I’m not sure if he was boasting or actually taking himself seriously about this since Hoffman Auto Group is blocking Tesla from serving its customers.
“The Hoffman Auto Group, you know, we’re committed to defending the dealer franchise system because it provides the consumers with benefits and protections.”
Dabrowski added that the dealer franchise system “keeps prices low by fostering fair and healthy competition on a level playing field. Direct sales by manufacturers is not necessary for the rapid introduction of EVs in the State of Connecticut. Direct sales EVs like Tesla are expensive luxury vehicles and they are a very small percentage of the vehicles sold.”
Other Dealership Testimonies
Mitchell Sealing Ford testified that Tesla is terrible and illegal. And the Connecticut Automotive Retailers Association claimed that Tesla is trying to sell vehicles in South Windsor which is illegal.
Unfortunately for Tesla, the change was voted down and the location is dead. It’s another win for dealerships–especially those who are spreading misinformation.
Hoffman Auto Group’s Claim Debunked
The claim that direct sales EVs like Tesla are only luxury cars and make up a small percentage of sales is highly misleading.
Tesla is not only the global EV leader, but during the first half of 2022 alone, Tesla delivered 564,000 vehicles which represented a growth increase of 27% year-over-year.
During Tesla’s Q2 2022 earnings call, Elon Musk said that he is confident that Tesla would be able to get to 5,000 cars a week in Austin and Berlin by the end of this year.
“There’s always a lot of uncertainty like the production looks like S-curve, and that intermediate part of S-curve the difficult to bridge that with high certainty. But the end part of the S-curve, you can say, I think you can have a lot more certainty.”
“And so that’s why I’m confident we’ll get to 5,000 cars a week at — in Austin and Berlin by the end of this year or early next year and probably but not certainly, 10,000 cars a week at both locations by the end of next year.”
Statement from Tesla Owners of Connecticut
The Tesla Owners Club of Connecticut shared the following statement with me in an email:
“Unfortunately, once again Tesla was kicked to the curb. Legacy dealerships have an awful reputation. South Windsor didn’t want to open up pandora’s box to any dealership coming into this beautiful part of their town. “
“It was painful to listen to the dealer’s disparaging testimony. Their backward thinking and anti-competitive remarks will lead them to bankruptcy eventually. “
My Previous coverage of Hoffman Auto Group & Tesla
When I wrote for CleanTechnica, I extensively covered the ongoing drama that Hoffman Auto Group caused.
- In June 2021, Hoffman Auto Group sued Tesla and the Town of East Hartford because they didn’t want Tesla to sell to customers.
- In June 2021, Hoffman’s Bradley Hoffman told Senator Haskell, that dealers have spent millions on charging stations and solar panels. I replied to him on Twitter asking him to share where he got that information from. He never replied.
- In August 2021, East Hartford approved the Tesla Service Center—but that didn’t last for long.
- Once the Tesla service center was approved, Hoffman sued Tesla.
- In September 2021, I wrote about why dealerships don’t want to compete with Tesla.
- And in March 2022, I reported on East Hartford ruling in favor of Hoffman and other dealerships regarding Tesla and its new service center.
- My interview with Senator Will Haskell
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk
Elon Musk responds to Volvo’s latest LiDAR decision
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?

