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E-Book Review: “Owning Model S” – The Definitive Guide to Buying and Owning the Tesla Model S
Nick Howe’s “Owning Model S” book has been receiving rave reviews from Model S owners and enthusiasts worldwide. But despite the temptation to purchase it, I held off on buying the paperback because I’ve been waiting for the e-book version. Well it’s finally here and I’m ecstatic to be reviewing it.
The e-Book
I consider myself pretty well read on the Model S from browsing through forums and blogs, but what surprised me most about ‘Owning Model S’ was that there was an abundance of hidden tips and useful information on the Model S that I never knew about. Not only is the book rich with content and contains excellent narratives, diagrams and pictures, but it’s also really well structured.
Forums are great for an interactive social discussion and you have the patience to comb through the noise, but they can drive you crazy if you’re just trying to find a specific piece of information! The book reads really well from front to back and also serves as a great reference guide. The sections are laid out in a very organized manner which allows you to quickly find the information you’re looking for.
As $16.95 the book may run a bit pricier than other traditional e-books, but given the considerable amount of time that went into the research and production of the book, I think it’s worth every penny.
e-Book Benefits
I usually install my e-book on multiple devices ranging from my desktop computer, a laptop computer, my iPhone 5 (and later 6) and my iPad mini. My e-books can be read on many popular devices. Having this type of access allows me to read it wherever I am and regardless of my device.
e-Books also come with a quick search capability that your traditional paperback doesn’t have. With the e-book you’re able to search by keyword and jump directly to the information you need. Much like a physical book you can also highlight sections of the book and mark key pages. The images in ‘Owning Model S’ are in high quality so you’re able to pinch zoom without it being distorted.
I made the move to all e-books years ago for many of the reasons above and I think the e-book format is the only way to go.
e-Book Challenge
No “Copy” in this e-book
Authors like Nick Howe have to be concerned about people copying his work and distributing it freely. That means Nick needed to protect his work through a Digital Rights Management (DRM) system. I’ve never published an e-book before but one thing I do know is that it’s possible to get published on the Amazon Kindle store. Considering Amazon provides readers for all platforms including one of the most popular e-book readers in the world, it’s hard to understand why ‘Owning Model S’ did not go down this path, thus limiting itself to distribution and convenience for its readers.
For “Owning Model S” they went with an Adobe DRM format that requires a special e-book reader you’re not likely to have used before. The process for getting the reader involves registering an account with Adobe (many people won’t have accounts with Adobe before this), downloading the reader (not by Adobe if on a mobile device) and finally opening the encrypted book which you should have received via email after purchasing online from EVAnnex. You’ll have to repeat this set up using the special reader on every device that you intend on using.
It’s confusing and it’s a pain. But to their credit, they do provide helpful instructions on how to move through the process. Amazon Kindle is unfortunately not supported, and don’t even think about reading this from your Model S 17″ touchscreen.
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Other features missing from the reader is the ability to synchronize your read position across devices and the ability to select and copy text. Another really odd feature or lack thereof is the ability to click on URLs. And since you can’t copy text, there’s no way for you to copy the URL and paste it into a browser.
Ultimately, ‘Owning Model S’ is one of the most comprehensive guides for the Model S and a must have by all owners. I would love to see Nick put the book on the Amazon store one day and open distribution up to more devices and potential readers.
The Model S is an amazing feat of technology, but you don’t have to be a geek to drive it. That said, you shouldn’t have to be a tech savvy geek to be able to read about it either.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
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Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
