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E-Book Review: “Owning Model S” – The Definitive Guide to Buying and Owning the Tesla Model S
Nick Howe’s “Owning Model S” book has been receiving rave reviews from Model S owners and enthusiasts worldwide. But despite the temptation to purchase it, I held off on buying the paperback because I’ve been waiting for the e-book version. Well it’s finally here and I’m ecstatic to be reviewing it.
The e-Book
I consider myself pretty well read on the Model S from browsing through forums and blogs, but what surprised me most about ‘Owning Model S’ was that there was an abundance of hidden tips and useful information on the Model S that I never knew about. Not only is the book rich with content and contains excellent narratives, diagrams and pictures, but it’s also really well structured.
Forums are great for an interactive social discussion and you have the patience to comb through the noise, but they can drive you crazy if you’re just trying to find a specific piece of information! The book reads really well from front to back and also serves as a great reference guide. The sections are laid out in a very organized manner which allows you to quickly find the information you’re looking for.
As $16.95 the book may run a bit pricier than other traditional e-books, but given the considerable amount of time that went into the research and production of the book, I think it’s worth every penny.
e-Book Benefits
I usually install my e-book on multiple devices ranging from my desktop computer, a laptop computer, my iPhone 5 (and later 6) and my iPad mini. My e-books can be read on many popular devices. Having this type of access allows me to read it wherever I am and regardless of my device.
e-Books also come with a quick search capability that your traditional paperback doesn’t have. With the e-book you’re able to search by keyword and jump directly to the information you need. Much like a physical book you can also highlight sections of the book and mark key pages. The images in ‘Owning Model S’ are in high quality so you’re able to pinch zoom without it being distorted.
I made the move to all e-books years ago for many of the reasons above and I think the e-book format is the only way to go.
e-Book Challenge
No “Copy” in this e-book
Authors like Nick Howe have to be concerned about people copying his work and distributing it freely. That means Nick needed to protect his work through a Digital Rights Management (DRM) system. I’ve never published an e-book before but one thing I do know is that it’s possible to get published on the Amazon Kindle store. Considering Amazon provides readers for all platforms including one of the most popular e-book readers in the world, it’s hard to understand why ‘Owning Model S’ did not go down this path, thus limiting itself to distribution and convenience for its readers.
For “Owning Model S” they went with an Adobe DRM format that requires a special e-book reader you’re not likely to have used before. The process for getting the reader involves registering an account with Adobe (many people won’t have accounts with Adobe before this), downloading the reader (not by Adobe if on a mobile device) and finally opening the encrypted book which you should have received via email after purchasing online from EVAnnex. You’ll have to repeat this set up using the special reader on every device that you intend on using.
It’s confusing and it’s a pain. But to their credit, they do provide helpful instructions on how to move through the process. Amazon Kindle is unfortunately not supported, and don’t even think about reading this from your Model S 17″ touchscreen.
Other features missing from the reader is the ability to synchronize your read position across devices and the ability to select and copy text. Another really odd feature or lack thereof is the ability to click on URLs. And since you can’t copy text, there’s no way for you to copy the URL and paste it into a browser.
Ultimately, ‘Owning Model S’ is one of the most comprehensive guides for the Model S and a must have by all owners. I would love to see Nick put the book on the Amazon store one day and open distribution up to more devices and potential readers.
The Model S is an amazing feat of technology, but you don’t have to be a geek to drive it. That said, you shouldn’t have to be a tech savvy geek to be able to read about it either.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
