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E-Book Review: “Owning Model S” – The Definitive Guide to Buying and Owning the Tesla Model S

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Owning Model S e-bookNick Howe’s “Owning Model S” book has been receiving rave reviews from Model S owners and enthusiasts worldwide. But despite the temptation to purchase it, I held off on buying the paperback because I’ve been waiting for the e-book version. Well it’s finally here and I’m ecstatic to be reviewing it.

The e-Book

I consider myself pretty well read on the Model S from browsing through forums and blogs, but what surprised me most about ‘Owning Model S’ was that there was an abundance of hidden tips and useful information on the Model S that I never knew about. Not only is the book rich with content and contains excellent narratives, diagrams and pictures, but it’s also really well structured.

Forums are great for an interactive social discussion and you have the patience to comb through the noise, but they can drive you crazy if you’re just trying to find a specific piece of information! The book reads really well from front to back and also serves as a great reference guide. The sections are laid out in a very organized manner which allows you to quickly find the information you’re looking for.

As $16.95 the book may run a bit pricier than other traditional e-books, but given the considerable amount of time that went into the research and production of the book, I think it’s worth every penny.

e-Book Benefits

Owning Model S ebook imageI usually install my e-book on multiple devices ranging from my desktop computer, a laptop computer, my iPhone 5 (and later 6) and my iPad mini. My e-books can be read on many popular devices. Having this type of access allows me to read it wherever I am and regardless of my device.

e-Books also come with a quick search capability that your traditional paperback doesn’t have. With the e-book you’re able to search by keyword and jump directly to the information you need. Much like a physical book you can also highlight sections of the book and mark key pages. The images in ‘Owning Model S’ are in high quality so you’re able to pinch zoom without it being distorted.

I made the move to all e-books years ago for many of the reasons above and I think the e-book format is the only way to go.

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e-Book Challenge

No "Copy" in this e-book

No “Copy” in this e-book

Authors like Nick Howe have to be concerned about people copying his work and distributing it freely. That means Nick needed to protect his work through a Digital Rights Management (DRM) system. I’ve never published an e-book before but one thing I do know is that it’s possible to get published on the Amazon Kindle store. Considering Amazon provides readers for all platforms including one of the most popular e-book readers in the world, it’s hard to understand why ‘Owning Model S’ did not go down this path, thus limiting itself to distribution and convenience for its readers.

For “Owning Model S” they went with an Adobe DRM format that requires a special e-book reader you’re not likely to have used before. The process for getting the reader involves registering an account with Adobe (many people won’t have accounts with Adobe before this), downloading the reader (not by Adobe if on a mobile device) and finally opening the encrypted book which you should have received via email after purchasing online from EVAnnex. You’ll have to repeat this set up using the special reader on every device that you intend on using.

It’s confusing and it’s a pain. But to their credit, they do provide helpful instructions on how to move through the process. Amazon Kindle is unfortunately not supported, and don’t even think about reading this from your Model S 17″ touchscreen.

Other features missing from the reader is the ability to synchronize your read position across devices and the ability to select and copy text. Another really odd feature or lack thereof is the ability to click on URLs. And since you can’t copy text, there’s no way for you to copy the URL and paste it into a browser.

Ultimately, ‘Owning Model S’ is one of the most comprehensive guides for the Model S and a must have by all owners. I would love to see Nick put the book on the Amazon store one day and open distribution up to more devices and potential readers.

The Model S is an amazing feat of technology, but you don’t have to be a geek to drive it. That said, you shouldn’t have to be a tech savvy geek to be able to read about it either.

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"Rob's passion is technology and gadgets. An engineer by profession and an executive and founder at several high tech startups Rob has a unique view on technology and some strong opinions. When he's not writing about Tesla

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Tesla gets price target increase on Wall Street, but it’s a head-scratcher

Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

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Credit: Cybertruck | X

Tesla (NASDAQ: TSLA) received a price target increase from a Wall Street analyst today, who noted in his report that the company’s shares could rise or fall based on its execution in robotics and autonomy.

However, the price target boost still fell below Tesla’s current trading levels.

Mark Delaney of Goldman Sachs said in a note to investors today that Tesla has a significant opportunity to solidify itself as one of the stable and safe plays in the market if it can execute on its two key projects: humanoid robots and autonomy.

In the note, Delaney said:

“If Tesla can have [an] outsized share in areas such as humanoid robotics and autonomy, then there could be upside to our price target.”

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Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

He went on to say that Tesla could also confront outside factors that would limit the stock’s ability to see growth, including competition and potentially its own lack of execution:

“…although if competition limits profits (as is happening with the ADAS market in China) or Tesla does not execute well, then there could be downside.”

The note is an interesting one because it seems to point out the blatantly obvious: if Tesla performs well, the stock will rise. If it doesn’t, the stock price will decline.

We discussed yesterday in an article that Tesla is one of the few stocks out there that does not seem to be influenced by financials or anything super concrete. Instead, it is more influenced by the narrative currently surrounding the company, rather than the technicals.

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Tesla called ‘biggest meme stock we’ve ever seen’ by Yale associate dean

Tesla’s prowess in robotics and autonomy is strong. In robotics, it has a very good sentiment following its Optimus project, and it has shown steady improvement with subsequent versions of the robot with each release.

On the autonomy front, Tesla is expanding its Robotaxi platform in Austin every few weeks, and also has a sizeable geofence in the Bay Area. Its Full Self-Driving suite is among the most robust in the world and is incredibly useful and accurate.

The company can gain significant value if it continues to refine the platform and eventually rolls out a driverless or unsupervised version of the Full Self-Driving suite.

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Tesla addresses door handle complaints with simple engineering fix

“We’ll have a really good solution for that. I’m not worried about it.”

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Tesla Model S self-presenting door handle
Tesla Model S self-presenting door handle (Credit: TesBros)

Tesla is going to adjust one heavily scrutinized part of its vehicles after recent government agencies have launched probes into an issue stemming from complaints from owners.

Over the past few days, we have reported on the issues with Tesla’s door handle systems from both the Chinese and American governments.

In China, it dealt with the Model S, while the United States’ National Highway Traffic Safety Administration (NHTSA) reported nine complaints from owners experiencing issues with 2021 Model Ys, as some said they had trouble entering their car after the 12V battery was low on power.

Bloomberg, in an interview with Tesla Chief Designer Franz von Holzhausen, asked whether the company planned to adjust the door handle design to alleviate any concerns that regulatory agencies might have.

Regarding the interior latch concerns in the United States:

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  • Von Holzhausen said that, while a mechanical door release resolves this problem, Tesla plans to “combine the two” to help reduce stress in what he called “panic situations.”
  • He also added that “it’s in the cars now…The idea of combining the electronic and the manual one together in one button, I think, makes a lot of sense.” Franz said the muscle memory of reaching for the same button will be advantageous for children and anyone who is in an emergency.

Regarding the exterior door handle concerns in China:

  • Von Holzhausen said Tesla is reviewing the details of the regulation and confirmed, “We’ll have a really good solution for that. I’m not worried about it.”

The new Model Y already has emergency mechanical door release latches in the back, but combining them in future vehicles seems to be an ideal solution for other vehicles in Tesla’s lineup.

It will likely help Tesla avoid complaints from owners about not having an out in the event of a power outage or accident. It is a small engineering change that could be extremely valuable for future instances.

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Elon Musk calls out viral claim of 10,000 Tesla Optimus deal: “Fake”

For now at least, Tesla seems determined to focus on the development of Optimus V3.

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Credit: Tesla Optimus/X

Elon Musk has provided some clarification to recent reports suggesting that PharmAGRI, a US pharmaceutical and agricultural infrastructure company, is looking to deploy 10,000 Optimus robots for its operations.

Musk posted his clarification on social media platform X.

Alleged Optimus purchase

Recently, reports emerged stating that PharmAGRI Capital Partners will be tapping into Tesla’s humanoid robots for its operations. The firm claimed that it had executed a Letter of Intent with Tesla to deploy up to 10,000 Optimus Gen 3+ humanoid robots across its SuperPharm and CEA facilities. This should allow the company to automate its labor and ensure diversion control.

A comment from Lynn Stockwell, Chairwoman & CEO, suggested that the company really was partnering with Tesla. “With Tesla robotics powering our facilities and DEA-licensed infrastructure in place, we can scale with precision, meet federal sourcing mandates, and deliver therapies that are compliant, secure, and American-made,” she said. 

Elon Musk clariies

News of PharmAGRI’s Optimus claims quickly spread on social media, though some Tesla watchers argued that it seemed unlikely that the EV maker will commit two legions of Optimus robots to a rather unknown company this early. Some pointed out that Tesla typically commits to high-profile customers to test its early products, such as PepsiCo with the Tesla Semi. 

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Photos from PharmAGRI’s website depicting Tesla Optimus bots, as well as the rather basic look of the website itself, also brought more reservations to the company’s claims. Ultimately, Elon Musk weighed in on the matter, responding to a post about PharmAGRI’s Optimus-filled webpage. Musk was quick and direct, simply stating, “Fake.”

Elon Musk’s comments were quite unsurprising considering that Optimus is still very much in active development, and thus, it is quite unlikely that the company is already taking orders or even Letters of Intent from potential customers at this time. For now at least, Tesla seems determined to focus on the development of Optimus V3, which Musk has noted will be “sublime.”

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