Ellie In Space is more than a YouTube channel dedicated to SpaceX and space in general. The host, Ellie, has a unique story of her own. In the video (at the end of the article), we interviewed one another and shared our stories.
This article is a short recap of my interview with Ellie.
From TV to Ellie In Space
Eliana (Ellie) Sheriff has a very interesting story. Her background is in media and broadcasting. She moved to Utah for a job that she later left to pursue her passions for space and TV.
Ellie worked as a TV news anchor and reporter for over eight years and is now applying those skills to full-time, independent space reporting. She, as I am, is inspired by Elon Musk I asked her about her story.
Ellie left her job as a TV station news anchor to pursue independent space reporting.
Elon Musk has often talked about how negative the media has become of late. He even brought it up during my own interview with him last month. His words may seem harsh to some but they also ring true for those having to face the negativity day in and day out.
Ellie was one of those people.
“I had been debating leaving for a couple of years due to various reasons. One of the biggest ones being the pay is not that great. And then, other things started to drain on me such as news is quite depressing.”
“Most weeks, it would be like, ‘okay go cover that shooting that just happened and go interview victims or a family of the victim. Or, go cover this fire.’ You know, just stuff that wasn’t pleasant and that’s part of the job description.”
Ellie had another outlet for her creativity. She’d already started her YouTube channel which was already growing. Ellie asked herself ‘why don’t I just do what I’m doing now for a TV news station but instead, do it for my own brand and cover something that’s exciting and inspiring?’
Her channel had already started paying her rent for a year so it made sense for her to quit a depressing job and go full-time with Ellie in Space.
Why SpaceX and Elon?
Like me before I started writing full-time for CleanTechnica and then Teslarati, Ellie didn’t know much about Elon Musk, SpaceX, or Tesla.
“Like you, I didn’t know a lot about SpaceX and Tesla prior to covering it but that’s the thing. You learn about it. You interview people. And then you can be a source of information.”
From Airbnb to Starlink
Her former boyfriend encouraged her to start her YouTube channel and said that she’d be really good at it. She began sharing Airbnb vlogs and other things that weren’t getting much traction. But then, her former boyfriend received some good news from SpaceX.
He’d gotten approved to beta test Starlink. This was during a time when Starlink wasn’t accessible as it is now.
Ellie didn’t know what Starlink was, however, it wound up taking her on a journey that has opened her up to many adventures.
“He was like, ‘we should make a video and do some speed tests or whatever and see how it goes. And I made this video and it started doing really well. And I just thought that as any journalist has a beat, you know maybe they are covering crime news or maybe they’re covering health news. I was like, ‘why don’t I just make this my beat, and I’ll cover Starlink news?’”
You can watch our double interview in the video below. My interview with Ellie begins just after 22 minutes into the video.
Disclaimer: Johnna is long Tesla.
I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Investor's Corner
Tesla (TSLA) Q1 2025 earnings: What to expect
Tesla stock reached as high as $488.54 per share in 2024, though it is trading at around $240 per share as of writing.

Tesla (NASDAQ:TSLA) is expected to release its first quarter 2025 results after markets close today, April 22, 2025.
At 4:30 p.m. Central Time / 5:30 p.m. Eastern Time, executives such as CEO Elon Musk will also be holding a Company Update and the Q1 2025 earnings call.
Tesla Q1 Deliveries and Production
Tesla missed estimates in the first quarter, with the company delivering a total of 336,681 vehicles worldwide. A total of 362,615 vehicles were also produced during this period.
While the delivery results of Tesla’s electric vehicle business were subpar in Q1 2025, the company’s energy division exhibited strong performance during the quarter, deploying a total of 10.4 GWh worth of energy storage products.
Earnings Estimates
As noted in a Forbes report, expectations are high that Tesla will report a gain of $0.35/share on $21.85 billion in revenue. Whisper numbers, however, reportedly suggest that the electric vehicle maker will only post a gain of $0.31 per share.
Analysts polled by the FactSet, however, expect Tesla to see an EPS of $0.41 per share on revenues of $21.27 billion, as noted in an Investors’ Business Daily report.
Tesla Stock So Far
Tesla stock reached as high as $488.54 per share in 2024, though it is trading at around $240 per share as of writing. Tesla stock has been naturally volatile, however, so it is prone to notable moves depending on its Q1 earnings.
If the numbers are good, Tesla stock could easily gap up, but if they are disappointing, it would not be surprising if TSLA shares gap down.
FSD, New Vehicle Updates
Tesla is expected to launch a dedicated robotaxi service this June in Austin, Texas. The company has also been hinting at more affordable models that will be launched in the first half of 2025. Expectations are high that CEO Elon Musk will share some updates on these projects, particularly the rollout of Tesla’s FSD Unsupervised system.
News
Rivian Boosts AI Strategy with Cohere CEO’s Board Appointment

Rivian has strengthened its AI strategy by appointing Aidan Gomez, co-founder and CEO of generative AI startup Cohere, to its board. Gomez’s appointment was announced through a regulatory filing. The move underscores Rivian’s ambition to lead in automotive software and AI-driven autonomy.
Gomez is a data scientist and AI expert. He launched Cohere in 2019, focusing on AI foundation models for enterprises like Oracle and Notion. Gomez will be on Rivian’s board until 2026. His appointment expands Rivian’s board and aligns with the company’s $5.8 billion joint venture with Volkswagen Group to develop software. The venture leverages Rivian’s electrical architecture expertise, licensing intellectual property, and may sell tech to other firms in the future.
Gomez’s expertise is a strategic fit, with CEO RJ Scaringe stating the AI expert’s “thinking and expertise will support Rivian as we integrate new, cutting-edge technologies into our products, services, and manufacturing.”
Rivian’s AI efforts include an AI assistant for its EVs, which has been under development since 2023, according to the automaker’s Chief Software Officer Wassym Bensaid.
“The AI work, which is specifically on the orchestration layer or framework for an AI assistant, sits outside the joint venture with VW,” Bensaid told TechCrunch.
Morgan Stanley analyst Adam Jonas sees Rivian’s value in its AI and autonomy potential, not just its EVs. “We see scope for Rivian to play a more important role in AI-enabled autonomy with potential milestones in 1H25,” Jonas said, highlighting the upcoming period as “consequential to determining Rivian’s place in the autonomous vehicle race.”
Jonas believes Rivian stands out as a non-Tesla, U.S.-based “software-defined” company with a fully integrated, AI-driven autonomous platform fueled by advances in generative AI and large language models.
Gomez’s board role positions Rivian to capitalize on AI innovations, enhancing its software leadership and autonomous vehicle development. As the EV maker navigates its Volkswagen partnership and internal AI projects, Gomez’s expertise could drive breakthroughs, reinforcing Rivian’s dual identity as an EV manufacturer and a tech innovator in a competitive landscape.
News
Tesla Model Y gets five-year, zero-interest financing deal in China
The program was announced by the electric vehicle maker through its official Weibo account.

Tesla has launched a five-year, zero-interest financing deal for the new Model Y in China.
The program was announced by the electric vehicle maker through its official Weibo account.
Model Y Financing Program Details
The new five-year, zero-interest financing deal is available through June 30, and it applies to all Model Y variants, the rear-wheel-drive (RWD) and long-range all-wheel-drive (AWD), which start at 263,500 yuan ($36,300) and 313,500 yuan ($42,950), respectively. Buyers can qualify for the program by paying a down payment of as low as 79,900 yuan ($10,950), with monthly payments starting at 3,060 yuan ($420).
It should be noted that prior to the recently announced program, Tesla China had offered a three-year, zero-interest financing deal for the new Model Y RWD and AWD.
New Model Y Sales So Far
Tesla’s new five-year, zero-interest financing program comes amidst heightened competition in China’s electric vehicle sector. For context, the company sold 74,127 vehicles domestically in March, up 18.8% year-over-year, as noted in a CNEV Post report. From this number, the Model Y accounted for 48,189 deliveries.
During the week of April 14-20, Tesla China also saw 6,800 new vehicle registrations, suggesting that Giga Shanghai is focusing on exports this month.
Other Updates And Incentives
Tesla China also extended an 8,000-yuan insurance subsidy for the Model 3 through April 30. A five-year, zero-interest financing program was launched for the all-electric sedan as well. To qualify, buyers would have to pay a down payment of as low as 79,900 yuan ($10,950), with monthly payments starting at 2,460 yuan ($340).
A new Star Diamond Black paint option for both the Model Y and Model 3 was also announced. Delivery times remain steady as well, with the Model Y RWD seeing a 2-4 week wait time and the Model Y Long Range AWD seeing a 3-5 week wait time. The Model 3 is listed with a 1-3 week wait time for all its variants.
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