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Elon Musk accused of astroturfing after SpaceX employees expressed support for Boring Co. project
In a rather bizarre turn of events, Elon Musk is now being accused of astroturfing after three SpaceX employees spoke in favor of The Boring Company’s proposed Dugout Loop project for Los Angeles. The Boring Company held its public review at the Dodgers Stadium yesterday, where it presented the concept of its high-speed tunnel system to residents in the area. Only around 50 people attended the event, and a handful opted to express their support for the project.
Independent filmmaker Erin Faulk, who goes by the @erinscafe handle on Twitter, attended The Boring Company’s public hearing. In a series of Twitter posts, Faulk pointed out the public hearing’s weak turnout, while also expressing her doubts about the proposed tunnel system. Faulk summarized her thoughts about the project in a statement to CNET.
“I thought it sounded kind of silly before, but now I’m convinced it’s ridiculous. The desperate attempts to show how it’s going to help people in Los Angeles are kind of transparent. It has such a narrow scope and use,” she said.
The independent filmmaker also discovered that several individuals who spoke in favor of the Boring Company’s proposed Dugout Loop were actually employees of SpaceX. Among these were Hailey Cockrum, a Materials Planner, and Chris Charhut, a Process Development Engineer. This connection with Elon Musk instantly incited controversy among members of the Twitterverse, some of whom accused Musk of astroturfing (compensating a group of individuals to give the impression that a project, idea, or person is enjoying widespread support) the public hearing. Being the controversy magnet that Musk’s name has unfortunately become as of late, it is somewhat unsurprising to see accusations of astroturfing being thrown his way.
“As Elon describes, traffic here is soul-crushing.”
There is no way Elon didn’t pay these people wtf is happening. pic.twitter.com/qBB4xJwzCn
— Scafe says wear a gd mask (@erinscafe) August 29, 2018
IS THIS REAL LIFE pic.twitter.com/TC11INnFEO
— Scafe says wear a gd mask (@erinscafe) August 29, 2018
While it is true that SpaceX employees did speak on the Boring Company’s public hearing, there is one little problem with the astroturfing accusation. The SpaceX employees who showed up and spoke at the event were LA residents. Thus, they were at Dodgers Stadium as private citizens and had every right to air their support for the Dugout Loop. The Boring Company provided a statement about the event through its official Twitter account, poking a little fun at the astroturfing accusation.
SpaceX employees spoke – not with our knowledge or at our urging – to offer support as private citizens. We‘d have asked them to identify themselves to avoid confusion if we had known. SpaceX has 5k employees in LA – if the goal was to astroturf, we’d have done a much better job!
— The Boring Company (@boringcompany) August 29, 2018
The Dugout Loop and the Boring company might be getting mocked and bashed on social media after its recent public review, but the proposed project is actually getting some support from LA Mayor Eric Garcetti, who described the project as a “great example of public-private partnership.” Dodgers CFO Tucker Kain also aired his support for the project, stating that the team is entirely behind initiatives that would ultimately make it easier for baseball fans to get to a game.
The proposed Dugout Loop will begin at the Dodger Stadium property and run under Vin Scully Avenue and Sunset Boulevard, with starting points being set up at either Vermont/Sunset, Vermont/Santa Monica or Vermont/Beverly. The Boring Company aims to utilize the Dugout Loop as a support for the city’s Metro Red Line stations.
The tunneling startup would be using its Loop transport concept for the LA tunnel system. The Loop system uses electric pods which are designed to carry up to 16 people at a time. The Boring Company expects to charge $1 per person for every ride in the Loop system. Construction for the Dugout Loop is estimated to take about 14 months to complete. The project is also 100% privately funded, and thus, will be built at no expense to the city’s residents.
The Dugout Loop is, if any, a prototype project that just happens to have public utility as a pleasant side effect. The tunnel, after all, is just one of the Boring Company’s projects across the United States. In Chicago alone, the company is involved in a high-profile project that would see the tunneling startup attempt to develop a high-speed transport system connecting downtown Chicago to O’Hare airport.
The Los Angeles Bureau of Engineering (LABOE) posted a document covering some of the finer details of Boring Company’s proposed Dugout Loop project, which could be accessed here.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
