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The Boring Co’s LVCC Loop capacity is still below target, but customers already love it
The Boring Company’s Las Vegas Convention Center (LVCC) Loop has been operating for some time now, and so far, the underground transport system has had its victories and challenges. But while the system still seems to be in the process of hitting its stride, one thing seems certain: the LVCC Loop has proven extremely popular among those that have tried it out.
Citing documents from the tunneling startup that were acquired through a public records request, TechCrunch noted that the LVCC Loop has so far been unable to hit its target of transporting people from one side of the Convention Center to the other in two minutes. In its first week of operations, for example, the system’s manually-driven Teslas took an average of nearly four minutes to transport its passengers.
Interestingly enough, the LVCC Loop did meet its capacity goal of 4,400 conference attendees per hour during a demonstration event in May. The Boring Company accomplished this by having each Tesla in the system hold three passengers. During that demonstration, a total of 62 Teslas comprised of Model 3, Model Y, and Model X were utilized. In early June to mid-July, however, the average number of passengers recorded in the LVCC Loop was just two per vehicle.
While the LVCC Loop has experienced its own fair share of challenges, the underground transport tunnel system has received positive reviews from its users to date. This was mentioned by Seth Hooper, director of Loop Operations in late June. “Customers really love the system, and it is clearly their preferred method of travel around the campus. Wait times are manageable to about two minutes max during the largest of surges,” Hooper said. Even the playful lights at the tunnels have become a permanent fixture in the LVCC Loop due to rider demand.
The Boring Company has some potential risks with the LVCC Loop. A contract signed by the tunneling startup in 2019 indicates a $300,000 penalty for each large convention where the tunneling startup fails to move around 4,000 people per hour. A likely test for the tunneling startup is coming this January, as the CES convention gets held in the Las Vegas Convention Center. Fortunately, The Boring Company has acquired the necessary permissions to operate 70 Teslas in its tunnels, which should help the LVCC Loop increase its output during the high-profile event.
Interestingly enough, one of the LVCC Loop’s biggest issues to date has become unauthorized visitors. Apart from a stray Tesla that accidentally entered the system earlier this year, the Loop has also seen several incursions by convention center employees who seem to be very interested in checking out the system. “The biggest culprits of unauthorized vehicles are LVCVA carts,” Hooper noted. Damages to the Teslas in the system have been extremely minor as well, and the only accident to date in the tunnels involved a passenger accidentally closing a vehicle door on a fellow rider’s hand.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
