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Elon Musk walks the walk by consuming far less carbon than other billionaires
Elon Musk may be trading places with Amazon founder Jeff Bezos these days for the title of the world’s richest person by net worth, but the Tesla and SpaceX CEO also holds a unique place among his fellow billionaires. Based on estimates from anthropologists from Indiana University, Elon Musk may very well be one of the billionaires with the smallest carbon footprint.
Critics of Elon Musk would argue that the Tesla and SpaceX CEO’s carbon footprint is excessive due to his frequent travels with his private jet. However, Richard Wilk, the director of the Open Anthropology Institute at Indiana University, and Beatriz Barros, a Ph.D. candidate in anthropology at Indiana University, noted in an analysis that Musk’s carbon footprint is actually quite small relative to his fellow billionaires. This is because, unlike other billionaires, Musk owns no luxury superyachts or custom-made, sprawling mansions.
Wilk and Barros opted to analyze a number of billionaires from the 2020 Forbes List, particularly those whose consumption is public knowledge. This excluded a good number of the super-rich in Asia and the Middle-East, but it still provided a good sample of billionaires from across the globe. To estimate each billionaire’s carbon footprint, the anthropologists used data from the US Energy Information Administration and Carbon Footprint. Together with some extensive research, this allowed the pair to estimate the annual CO2 emissions of each house, aircraft, yacht, and vehicle publicly declared by each billionaire.
On average, US residents pollute about 15 tons of CO2 per year as of 2018, though the average global footprint per person is smaller at just about 5 tons annually. The 20 billionaires who were included in the study, for their part, contributed an average of 8,190 tons of CO2 in 2018. But even among this list, some billionaires polluted significantly more than others. And as it turned out, those who owned massive luxury yachts tend to consume significantly more than those who did not.
Roman Abramovich, the owner of London’s Chelsea Football Club and a man who made most of his $19 billion fortune trading oil and gas, proved to be the biggest polluter in the anthropologists’ list with at least 33,859 metric tons of CO2 emissions in 2018. This is due in no small part to his luxury superyacht, the Eclipse, which at 162.5 meters bow to stern is practically a small, private cruise ship. He also travels across the globe in a custom-designed Boeing 767 with a 30-seat dining room, as well as his Gulfstream G650 jet. Abramovich also uses two helicopters and a submarine on his yacht. On top of this, the oil and gas magnate boasts several properties, such as a 28-hectare estate in St. Barts that once belonged to David Rockefeller.
Bill Gates, a huge advocate for sustainability, consumes far less carbon than Abramovich, but his emissions still tower over those of Elon Musk. Gates maintains a $127 million estate in Medina, Washington named Xanadu, which covers 6,131 square meters and amenities like a 23-car garage, a 20-person cinema, and 24 bathrooms. Gates also owns a horse farm, four private jets, a seaplane, and several helicopters. The anthropologists estimate that Gates’ annual carbon footprint stands at 7,493 tons, mostly due to his flying.
For his part, Elon Musk owns no yachts, and the CEO has noted that he does not take many vacations. The Tesla and SpaceX CEO was estimated to have a rather billionaire-modest carbon footprint of 2,084 tons in 2018, which was hundreds of times higher than the average American but significantly smaller than his fellow billionaires. Interestingly enough, Musk’s carbon footprint may have also gotten considerably lower as of late, considering that he sold all of his houses in 2020 and he promised to divest his worldly possessions. Ultimately, Musk, who is currently worth about $190 billion or ten times that of billionaires like Abramovich, proves that even the super-rich can make choices to ensure that they live as sustainably as possible.
Read Wilk and Barros’ analysis of billionaires’ carbon footprint here.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
