News
In Elon Musk’s intertwining web of companies, Twitter is the latest addition
Elon Musk recently added Twitter to the list of companies he currently controls. Tesla, SpaceX, the Boring Company, and others have all worked as an intertwining web of entities with Musk acting as the spider. With the addition of Twitter, Musk adds another dimension to his list of companies that work with one another, all of which will ultimately culminate in the creation of X, a parent company.
While Musk’s ownership and control of Twitter are less than two weeks from its beginnings, employees of the social media network are learning a new lesson: just because it does not deal with cars, rockets, or tunnels, doesn’t mean those will not somehow come into the picture later on.
Twitter engineers learned this lesson faster than anyone as reports circulated late last week that Tesla employees were heading to downtown San Francisco to work side-by-side with the social media platform’s software people. The move was met with mixed reviews: some literally could not care less, but others felt Tesla engineers already had enough on their plate. After all, Musk said earlier this year he’d be very surprised if Tesla did not solve its Full Self-Driving suite by year’s end, and less than two months remain in 2022.
For anyone seasoned with Musk and his many ventures, the move was not all that much of a surprise. The Tesla CEO’s companies have never been wholly individualized, per se. While Tesla builds cars, SpaceX builds rockets, and the Boring Company builds underground tunnels, the three companies all have a little piece of each other. It’s more than likely just an advantage of having your hands in a lot of different buckets.
Take Tesla and SpaceX for example. The Model X drove NASA astronauts Doug Hurley and Bob Behnken to the launchpad for the SpaceX Demo-2 launch last year. Tesla has used SpaceX welding techniques to improve the strength of aluminum parts in the Model Y. According to CNBC, Tesla sold SpaceX $2 million worth of vehicle components in Q1 2021.
NASA shows off Tesla Model X astronaut transport vehicle ahead of historic launch
Tesla and the Boring Company have an obvious connection due to the latter’s use of the former’s vehicles within its tunnels. Most notably, the Vegas Loop, which aims to revolutionize commuter and tourist travel in the Sin City, utilizes an array of Tesla vehicles to improve its express-style travel, helping to accommodate for groups of all sizes.
One of the advantages of having so many different companies in so many different industries is that eventually, situations will arise that may hint toward a conjuctive effort to solve a problem. Twitter is no different. A company that has obvious struggles in its DNA, evident through its battle with bots and spam accounts, Twitter is getting attention from some highly talented engineers at Tesla.
There are criticisms, too. Of course, Tesla investors may not love hearing that company employees are devoting time to a project that many of them disagreed with, to begin with. It is no secret that some of Musk’s biggest supporters have questioned the Twitter saga, referring to it as a distraction or a mistake. Musk, on the other hand, believes Twitter’s status as a modern-day town hall that highlights free speech is essential, and it is just one more thing he saw that he felt needed fixing.
For what it is worth, the workload and daily calendar Musk keeps is pretty impressive. A string of companies all helping one another is also a big plus and a huge advantage.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

