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Elon Musk is a genius, but Tesla’s fate is ‘sealed’ over sluggish sales, claims Bob Lutz

(Credit: Megan Gale/Twitter)

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It appears that former GM Vice Chairman Bob Lutz has done a 180-degree-turn on Tesla. Just a month after praising the Model 3’s improving quality and the company’s leadership, the former GM executive changed gears, declaring Tesla’s impending doom over what he argued was the company’s “hopeless” situation. 

Lutz’s most recent comments came in an interview with German-language Swiss news outlet Handelszeitung, where he discussed his working relationship with the late Lee Iacocca, as well as his views on the advent of electric propulsion. Lutz stated that he has always been a proponent of EVs, and in this sense, he is right. The Chevrolet Volt, GM’s most successful hybrid vehicle to date, after all, was brought to the market in no small part due to Lutz. “I am convinced of the electrification. The electric motor will prevail in the industry,” he said. 

Speaking about Tesla, Lutz admitted that the company’s CEO, Elon Musk, is a brilliant, strong leader. Nevertheless, Lutz also argued that just like other intelligent people, there are things that Musk does not know, and one of these is running a car company. 

“He is brilliant, a genius. But like many very intelligent people, he does not know what he does not know. He does not know how a car company has to be run. He does not have the financial side under control. That’s why Tesla is in very bad shape. Elon got into trouble and did not listen to people who know each other. That’s the danger with such a kind of leader,” Lutz said

When asked by the publication if he does not believe in Tesla’s success, Lutz proved even more dismissive. Similar to his previous comments about Tesla prior to his Model 3 observations last month, Lutz argued that Tesla is in dire straits. The former GM Vice Chairman blasted Tesla’s lineup, from the aging Model S, the “ugly” Model X, and the Model 3, which is allegedly seeing a problem in demand. 

“The fate of Tesla is sealed. The situation is almost hopeless, given the losses they are currently writing. Demand has given way. Tesla had 400,000 pre-orders for the Model 3. In fact, they only sold 80,000 or 90,000 of them, and they have trouble selling more. The Model S is now ten years old, and sales are sluggish. The same picture shows the Model X, the SUV with the wing doors – that’s an ugly vehicle anyway. Tesla will have about a year until each of the big global auto companies has its own fleet of electric vehicles on offer. These cars will be as good or even better than Tesla’s,” he said. 

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The Tesla Model S, Model X, and Model 3.

Tesla, for its part, has issued a response to Bob Lutz’s comments, politely pointing out that Model 3 deliveries reached 77,550 units worldwide in Q2 2019 alone. Tesla has delivered 145,000 Model 3 in 2018 alone, and 128,450 more have been delivered in 2019 as of the end of the second quarter. Overall, that’s a total of 273,450 Model 3 delivered, making the upper end of Lutz’s Model 3 sales estimates just around 183,000 units off. The company also reiterated CEO Elon Musk’s point that Model 3 demand continues to be healthy. 

Quite interestingly, even Lutz’s latest negative comments against Tesla did not have any references to the build quality of the company’s vehicles. This is in line with his conclusions on his post at motoring website Road & Track last month, where he stated that “While I continue to be critical of Tesla’s business model and Musk’s strategy, it was impossible to find fault with the visual quality of that Model 3. It looked like a fiberglass model as seen in design, before the production go-ahead. In those models, the panels are not assembled: it’s all one surface, and the separations are simulated by a routed groove.”

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla hired over 1,000 factory workers for its Semi program in NV: report

The update was initially reported by Insider, which cited three people reportedly familiar with the matter.

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Credit: Tesla Semi/X

Tesla seems to be putting a lot of effort into growing its Semi team. As per recent reports, the company has hired over 1,000 factory workers in Nevada for its Semi program.

The update was initially reported by Insider, which cited three people reportedly familiar with the matter. 

Bigger Semi Team

As per the publication’s sources, Tesla has reportedly hired over a thousand new factory workers for the Semi program in Nevada. The hiring ramp is reportedly part of the company’s efforts to fulfill the orders for the Semi, which have been accumulating for years.

To help the new members of the Semi team, Tesla has reportedly brought in the new workers to Giga Nevada for training and tours over the past months. These efforts are quite a notable update for the Semi program, the publication’s sources claimed, since less than 100 factory workers were reportedly assigned to the Class 8 all-electric truck until recently.

Tesla has not issued a comment about the matter as of writing.

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Tesla Semi Jobs and Updates

Insider’s report came amidst a hiring ramp in Tesla’s Careers website. As per previous reports, Tesla’s Careers website has uploaded over 80 positions related to the Semi program. The positions are varied, with listings being posted for engineering-related roles in Palo Alto, California, to manufacturing-related roles in Sparks, Nevada, and vehicle service-related roles in Sacramento, California. 

Tesla also shared a recent video of the ongoing progress of the Semi factory’s construction near Giga Nevada. As per Tesla Semi program lead Dan Priestley, the company has spent the last few months building the facility’s shell, so efforts are now underway to equip the factory with production equipment. The Tesla executive also reiterated the company’s target of producing 50,000 units of the Semi annually from its Nevada factory.

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Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge

It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again.

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Credit: Elon Musk/X

Following the first quarter Tesla earnings call, CEO Elon Musk seems to have become a bit more relaxed—relaxed enough to joke about fighting a gorilla with 99 other people, at least.

It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again and not too busy picking fights with politicians on social media.

The Viral 100 Men vs 1 Gorilla Challenge

Over the weekend, a post on social media platform X went viral. The post itself was quite simple, with user @DreamChasnMike stating that he thinks 100 men could beat one gorilla. “Everybody just gotta be dedicated to the sh*t,” the X user joked. The post exploded on the platform, garnering 284 million impressions as of writing.

The silly question also triggered a massive debate about whether 100 men would really stand a chance against a literal gorilla. Some users even lamented that the premise was a sign of male hubris. Nevertheless, the question proved to be a fun topic on X, with some more dedicated users even posting simulated videos of what the “100 Men vs 1 Gorilla Challenge” could look like. 

Mr. Beast and Elon Musk Join In

The premise is quite similar to other viral videos from noted YouTube creator Mr. Beast, so it was no surprise that edited images of Mr. Beast YouTube thumbnails with “100 Men vs a Gorilla” also started spreading on the social media platform. Mr. Beast, who tends to be game to such silly ideas, actually reposted the edited image, joking “Need 100 men to test this, any volunteers?”

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In true Elon Musk fashion, the Tesla and SpaceX CEO noted that he would join the challenge. “Sure, what’s the worst that could happen” Musk wrote in his post on X. Musk’s reply triggered quite a few laughs on X, with some stating that the world probably still needs the CEO.

While silly, Musk’s comment and his recent, more frequent posts about his companies’ products like Starlink and Grok have been received well by his supporters. Over the past months, after all, Musk has been very political and quite confrontational on social media. With Musk soon taking a step back from the Department of Government Efficiency’s (DOGE) daily operations, however, it seems like X will soon get a more tempered and lighthearted Elon Musk once more.

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Big Tesla win? Sec Lutnick says cars with 85% domestic content will face zero tariffs

That’s a big competitive advantage for Tesla’s best-selling vehicle.

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Credit: Tesla Europe & Middle East/X

It appears that Tesla may see itself with a notable advantage in the United States.

This is, at least, as per recent comments from United States Commerce Secretary Howard Lutnick.

Lutnick’s Comments

In recent comments to reporters, Lutnick stated that vehicles finished in the United States with 85% domestic content will have no tariff applied, as noted in a report from The Guardian. Automakers that meet this threshold stand to gain an advantage in the U.S. auto sector, especially considering the Trump administration’s aggressive tariffs.

As per Lutnick, the administration’s auto tariffs will apply to foreign carmakers that are building their vehicles in the United States. “This is ‘finish your cars in America and you win’,” Lutnick stated.

Big Tesla Advantage

Lutnick’s comments were received positively by Tesla watchers on social media, many of whom noted that the threshold would probably be met only by the electric vehicle maker’s cars. Teslas that are sold in the United States are built in the United States, and they have consistently ranked among the most American cars in the country for several years running.

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Back in December, for example, American University’s Kogod School of Business released its Made in America Auto Index, which explores the total domestic content of vehicles that are available for purchase today. In its rankings, only three vehicles received a total domestic content score of 85% or higher—the Tesla Model Y, Model Y Long Range, and the Model 3 Performance.

The two Model Y variants received a total domestic content score of 85%, while the Model 3 Performance had a total domestic content of 87.5%. If Secretary Lutnick’s comments are any indication, these three vehicles would be subjected to zero tariffs. This bodes well for Tesla, as the Model Y is the company’s best-selling vehicle by a notable margin.

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