Tesla CEO Elon Musk has responded to the comparisons being drawn by various media outlets regarding his company and high-powered Chinese rival BYD, which outpaced Musk’s company in terms of production of electric vehicles in the fourth quarter of 2023.
Tesla is widely regarded as the world’s leading electric vehicle company, and while that is true in terms of sales volumes in specific regions, like the United States and Europe, the automaker has had trouble keeping pace in China with domestic car companies.
China is the world’s largest automotive market, and Chinese companies yield the biggest threat to Tesla’s global dominance. Musk has commended companies in the country in the past, recognizing their hard work and dedication. Tesla’s Chinese factory in Shanghai has routinely been the automaker’s biggest producer of EVs and handles a lot of the European market’s sales as it produces the Model 3.
Tesla’s factory in Germany only produces the Model Y.
However, in the fourth quarter of 2023, BYD overtook Tesla as the world’s largest producer of electric vehicles by volume. Tesla was still a larger producer of EVs in terms of the entire calendar year, but it is the first time any company has outpaced Musk’s company on a quarterly basis.
A long-form communication on X from a Tesla fan shows the macro picture when comparing Tesla and BYD. Tesla operates fewer factories, had a larger net profit, and has significantly fewer employees than BYD, but the Q4 narrative is enough for many media outlets to take the story and run with it.
Musk, on the other hand, had a simple response to the comparison between Tesla and BYD:
“Tesla is an AI/robotics company that appears to many to be a car company.”
Tesla is an AI/robotics company that appears to many to be a car company
— Elon Musk (@elonmusk) January 3, 2024
Tesla routinely recognizes itself as much more than a car company. In fact, it operates energy products and builds batteries. It also has an ongoing AI and robotics division, which is what Musk is talking about here. Many people may think of cars when they hear Tesla, but the DNA of the company is much broader than just building cars and putting them on the road.
This is completely evident when discussing anything from the Full Self-Driving suite to the Optimus project that Tesla has been working on for a few years.
Cars might be the biggest and most recognizable part of the Tesla story right now, but Musk believes the company is much bigger and broader than that. He’s definitely right.
It will be something to see in the coming quarters how BYD and Tesla stack up in terms of the production of EVs. While volume is a major contributor to Tesla’s global dominance, it is just part of the picture. Tesla has vehicles that are priced at a much higher premium than competitors, yet it routinely outpaces those companies that have cheaper products. This is likely due to a number of factors, including the company’s expansive charging infrastructure.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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