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Elon Musk voted by SpaceX and Tesla employees as one of 2018’s Best CEOs

(Photo: National Geographic/YouTube)

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It is no secret that the past 12 months have been particularly difficult for Elon Musk. While his companies experienced milestones such as the maiden flight of the Falcon Heavy and the ramp of the Tesla Model 3, he has nonetheless courted numerous controversies. Yet, despite all the drama surrounding Musk, Tesla and SpaceX employees have nevertheless voted him as one of the best CEOs of 2018.

Workplace culture and compensation monitoring website Comparably recently published the results of its 2018 Best CEO Awards. The website’s awards are determined from sentiment ratings provided by employees, who anonymously rated their employers on the Comparably.com website. The site’s surveys were conducted between November 26, 2017 and November 26, 2018, with the site compiling almost 10 million ratings from across 50,000 US-based companies this year.

Among the CEOs that were considered, SpaceX and Tesla CEO Elon Musk came out as No. 19 in the survey’s overall rankings. Musk, apart from GM CEO Mary Barra (who was No.49) were the only CEOs from the auto sector that made it to Comparably‘s list. Musk was also ranked as the 14th most sought-after tech CEO, among 29 chief executives that made it to the Top 50 rankings. Overall, Musk’s 19th overall and 14th in tech rank are quite impressive, particularly as he did not make it to the website’s rankings last year at all. That said, the majority of Elon Musk’s high ratings in Comparably‘s study came from workers at his private space venture. 

Looking at the votes from Tesla and SpaceX employees, it was evident that Musk was ranked higher by his workers at SpaceX. On a scale of 0-100, SpaceX employees gave Musk an average score of 83. Those from Tesla, on the other hand, gave him a more conservative 77 out of 100. If Comparably‘s study only focused on Musk’s ratings from his Tesla employees, he would have missed a spot in Comparably‘s Top 50 Best CEOs list once more. In a way, though, Musk’s average rating from Tesla workers is actually pretty admirable, considering that the company had to pass through multiple tribulations over the past year due to the Model 3 ramp.

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Part of Elon Musk’s high ratings among his employees is likely attributed to his personal style of leadership. During Tesla’s difficulties with the ramp of the Model X, Musk started sleeping on the Fremont factory’s floor so that he could “lead from the front lines.” He adopted the same strategy in the Model 3 ramp, particularly when the company was pushing its self-imposed manufacturing targets at the end of the second quarter. During this time, anecdotes from the Tesla community even indicated that when the company was setting up GA4 on the grounds of Fremont, Musk could be seen torquing bolts with his employees.

Musk is also never one to shy away from putting the risk onto himself. A report from The Information last month indicated that Musk is Tesla’s resident test mule for its Autopilot software. The publication noted that Musk’s personal vehicle is loaded with a pre-released “development build” of the driver-assist system, which allows the CEO to make the software as aggressive as possible. This has allowed Tesla to identify bugs in Autopilot before improvements are rolled out, though a member of the team has noted that this resulted in Musk finding himself in “situations that many of us wouldn’t want to be in.”

During his recent 60 Minutes segment, Elon Musk noted that Tesla’s workers are the unsung heroes of the Model 3 ramp. Musk also stated that during the most painful periods of the electric sedan’s production, he wanted to make sure that the difficulties he is experiencing are worse than the challenges being faced by his employees. He also defended his workers against the company’s critics.

“There’s been relentless criticism, relentless and outrageous and unfair. Because what actually happened here was an incredible American success story. All these people work their ass off day and night to make it happen. And they believe in the dream. And that’s the story that really should be told. I think there was like literally one week where I actually worked 120 hours and just didn’t leave the factory. I didn’t even go outside. I wanted to make it clear to the team. They needed to see that however hard it was for them, I would make it worse for me.”

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Comparably‘s Top 50 Best CEOs of 2018 list could be accessed here.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla enters two new markets on two different continents in one week

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Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.

These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.

Latvia: Strengthening the Baltic Footprint

In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.

EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.

Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.

Uruguay: Third South American Country

Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.

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The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.

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Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.

Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.

Tesla Superchargers follow Model 3 and Model Y to South American country

Tesla’s Dual Continent Expansion

Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.

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This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.

For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.

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SpaceX announces new Starship 13 test flight target date

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SpaceX Starship V3 flight 12
SpaceX Starship V3 flight 12 (Credit: SpaceX)

SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.

This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.

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CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.

SpaceX officially announced the new launch window this morning.

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Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.

For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.

Ultimately, it will splash down in the Indian Ocean.

The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.

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SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke

Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.

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SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.

Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.

SpaceX comes with a slew of changes for Starship Flight 13

 

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The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.

Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.

SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.

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