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Elon Musk voted by SpaceX and Tesla employees as one of 2018’s Best CEOs
It is no secret that the past 12 months have been particularly difficult for Elon Musk. While his companies experienced milestones such as the maiden flight of the Falcon Heavy and the ramp of the Tesla Model 3, he has nonetheless courted numerous controversies. Yet, despite all the drama surrounding Musk, Tesla and SpaceX employees have nevertheless voted him as one of the best CEOs of 2018.
Workplace culture and compensation monitoring website Comparably recently published the results of its 2018 Best CEO Awards. The website’s awards are determined from sentiment ratings provided by employees, who anonymously rated their employers on the Comparably.com website. The site’s surveys were conducted between November 26, 2017 and November 26, 2018, with the site compiling almost 10 million ratings from across 50,000 US-based companies this year.
Among the CEOs that were considered, SpaceX and Tesla CEO Elon Musk came out as No. 19 in the survey’s overall rankings. Musk, apart from GM CEO Mary Barra (who was No.49) were the only CEOs from the auto sector that made it to Comparably‘s list. Musk was also ranked as the 14th most sought-after tech CEO, among 29 chief executives that made it to the Top 50 rankings. Overall, Musk’s 19th overall and 14th in tech rank are quite impressive, particularly as he did not make it to the website’s rankings last year at all. That said, the majority of Elon Musk’s high ratings in Comparably‘s study came from workers at his private space venture.
Looking at the votes from Tesla and SpaceX employees, it was evident that Musk was ranked higher by his workers at SpaceX. On a scale of 0-100, SpaceX employees gave Musk an average score of 83. Those from Tesla, on the other hand, gave him a more conservative 77 out of 100. If Comparably‘s study only focused on Musk’s ratings from his Tesla employees, he would have missed a spot in Comparably‘s Top 50 Best CEOs list once more. In a way, though, Musk’s average rating from Tesla workers is actually pretty admirable, considering that the company had to pass through multiple tribulations over the past year due to the Model 3 ramp.
Part of Elon Musk’s high ratings among his employees is likely attributed to his personal style of leadership. During Tesla’s difficulties with the ramp of the Model X, Musk started sleeping on the Fremont factory’s floor so that he could “lead from the front lines.” He adopted the same strategy in the Model 3 ramp, particularly when the company was pushing its self-imposed manufacturing targets at the end of the second quarter. During this time, anecdotes from the Tesla community even indicated that when the company was setting up GA4 on the grounds of Fremont, Musk could be seen torquing bolts with his employees.
Musk is also never one to shy away from putting the risk onto himself. A report from The Information last month indicated that Musk is Tesla’s resident test mule for its Autopilot software. The publication noted that Musk’s personal vehicle is loaded with a pre-released “development build” of the driver-assist system, which allows the CEO to make the software as aggressive as possible. This has allowed Tesla to identify bugs in Autopilot before improvements are rolled out, though a member of the team has noted that this resulted in Musk finding himself in “situations that many of us wouldn’t want to be in.”
During his recent 60 Minutes segment, Elon Musk noted that Tesla’s workers are the unsung heroes of the Model 3 ramp. Musk also stated that during the most painful periods of the electric sedan’s production, he wanted to make sure that the difficulties he is experiencing are worse than the challenges being faced by his employees. He also defended his workers against the company’s critics.
“There’s been relentless criticism, relentless and outrageous and unfair. Because what actually happened here was an incredible American success story. All these people work their ass off day and night to make it happen. And they believe in the dream. And that’s the story that really should be told. I think there was like literally one week where I actually worked 120 hours and just didn’t leave the factory. I didn’t even go outside. I wanted to make it clear to the team. They needed to see that however hard it was for them, I would make it worse for me.”
Comparably‘s Top 50 Best CEOs of 2018 list could be accessed here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
