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Answering Elon Musk’s call for help to build Thailand’s cave rescue pod in 24 hours
On the morning of Friday, July 6, Andrew Branagh received a call that would put his company’s 30-year experience in the field to the test. Branagh, who serves as the CEO of Arcata-based Wing Inflatables, had been asked by Elon Musk’s engineering team from SpaceX to construct an inflatable escape pod for the 12 children and their coach who are currently stranded in an air pocket inside the sprawling Tham Luang Nang Non cave complex in Thailand. Knowing that time is of the essence, Branagh and his team got to work.
The stranded members of the Wild Boar Soccer Team have been stranded in the caves since June 23, after a casual excursion into the underground caverns turned into a pitch-black ordeal due to flash floods. The group of 13, comprised of boys aged 11-16 and their 25-year-old coach, were missing until this past Monday, when they were located by two UK divers. The children and their coach have been given food and survival supplies, and on Tuesday, a doctor and a nurse spent the night with them. While the group is safe for now, however, retrieving them is not easy, considering that they are located 2.5 miles away from the entrance to the caves. Parts of the cave systems are also underwater, which would force the children to dive into murky waters during their retrieval.
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- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
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- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
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- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
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- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
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- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
In a tweet on Friday, Elon Musk posted a brief update on Twitter stating that SpaceX and Boring Co. engineers are headed to Thailand in order to see if they can be helpful to the government’s rescue efforts. That was the same day that Branagh woke up to a text and call from the SpaceX team. Branagh notes that the message was brief, but the request was clear.
“Elon has an idea, or our team does.”
Musk’s initial idea to rescue the trapped children is to use an inflatable tube. Considering Wing’s experience in the field, Branagh and his team went to work refining the idea. The result was a submersible “torpedo,” which could hold a person with an air tank and a breathing apparatus. The torpedo is designed to be towed by its front and back, and be sleek enough to be guided through the cave system’s trickiest sections. Branagh opted to utilize 30% of his company’s workforce for the fast-track effort, reducing his business’ usual output by half. The CEO’s gambit worked, and by 9:30 a.m. on Friday, a prototype was ready. Branagh noted that the first rescue pod, which is 7-feet-long, sealed with velcro, and inflatable with the passenger’s exhaled air, was a finished product. There were no throw-away units or re-dos. There was just not enough time.
By 1:00 p.m., Wing’s rescue pod was tested on the Arcata Community Pool, with a certified dive instructor and two individuals who do not know how to swim. The tests were encouraging, with both test individuals being able to breathe comfortably inside the rescue pod. Branagh had also been speaking with Musk and his engineering staff in a conference call.
“He (Elon) was very direct and clear on supporting getting a solution in place,” Branagh said.
By 5:15 p.m., the first set of Wing Inflatables rescue pods were ready to be transported from Arcata-Eureka airport in Northern CA.
Apart from the inflatable pods that the engineers from SpaceX and The Boring Company transported to Thailand on Friday, Musk and his team at LA are also designing a mini-submarine for the children. In a series of tweets over the weekend, Musk stated that the mini-sub would be small enough to fit through the contours of the cave and its hull will be made of the same material as the oxygen transfer tube of a Falcon rocket, making it extremely durable. The mini-sub would have four handles and hitch points for the front and rear, with two air tanks on both front and rear, allowing up to four tanks to be connected.
Given Chiang Rai airport hours, soonest we could’ve departed US was an hour ago, but cave now closed for diver rescue. Will continue testing in LA in case needed later or for somewhere else in future.
— Elon Musk (@elonmusk) July 8, 2018
Rescue efforts for the stranded children are already underway as of Sunday. For this rescue attempt, the children would have to dive using scuba gear into the waters with two experienced divers. Divers who will be conducting the retrieval of the soccer team are expected to spend 11 hours inside the caves, six hours heading to the children, and five hours going out. It remains unknown for now if the rescuers will be utilizing the rescue pods delivered by the SpaceX and Boring Co. team. Musk’s mini-sub continues testing in LA, just in case it’s needed for the cave rescue efforts.
Elon Musk
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.
America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.
The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.
SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.
Weeeelllll, I guess @Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David 🙂 https://t.co/5GzS752mxL
— Gwynne Shotwell (@Gwynne_Shotwell) May 14, 2026
Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”
As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.
Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.
Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.
The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.
The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.
The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.
Tesla Model Y prices just went up:
New prices:
🚗 Model Y Premium RWD: $45,990 – up $1,000
🚗 Model Y AWD: $49,990 – up $1,000
🚗 Model Y Performance: $57,990 – up $500 https://t.co/e4GhQ0tj4H pic.twitter.com/TCWqr3oqiV— TESLARATI (@Teslarati) May 16, 2026
Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.
After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.
By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.
Tesla Model Y ownership review after six months: What I love and what I don’t
For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.
This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.
In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.
Elon Musk cannot be fired from SpaceX, and there’s a reason for that.
In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.
Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!
Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of…
— Elon Musk (@elonmusk) May 15, 2026
The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:
“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”
He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.
The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.
Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.
By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.
Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.
Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.
Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.
Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.
Starship V3 is here putting SpaceX closer to Mars than it has ever been
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
