News
Answering Elon Musk’s call for help to build Thailand’s cave rescue pod in 24 hours
On the morning of Friday, July 6, Andrew Branagh received a call that would put his company’s 30-year experience in the field to the test. Branagh, who serves as the CEO of Arcata-based Wing Inflatables, had been asked by Elon Musk’s engineering team from SpaceX to construct an inflatable escape pod for the 12 children and their coach who are currently stranded in an air pocket inside the sprawling Tham Luang Nang Non cave complex in Thailand. Knowing that time is of the essence, Branagh and his team got to work.
The stranded members of the Wild Boar Soccer Team have been stranded in the caves since June 23, after a casual excursion into the underground caverns turned into a pitch-black ordeal due to flash floods. The group of 13, comprised of boys aged 11-16 and their 25-year-old coach, were missing until this past Monday, when they were located by two UK divers. The children and their coach have been given food and survival supplies, and on Tuesday, a doctor and a nurse spent the night with them. While the group is safe for now, however, retrieving them is not easy, considering that they are located 2.5 miles away from the entrance to the caves. Parts of the cave systems are also underwater, which would force the children to dive into murky waters during their retrieval.
-
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
-
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
-
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
-
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
-
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
In a tweet on Friday, Elon Musk posted a brief update on Twitter stating that SpaceX and Boring Co. engineers are headed to Thailand in order to see if they can be helpful to the government’s rescue efforts. That was the same day that Branagh woke up to a text and call from the SpaceX team. Branagh notes that the message was brief, but the request was clear.
“Elon has an idea, or our team does.”
Musk’s initial idea to rescue the trapped children is to use an inflatable tube. Considering Wing’s experience in the field, Branagh and his team went to work refining the idea. The result was a submersible “torpedo,” which could hold a person with an air tank and a breathing apparatus. The torpedo is designed to be towed by its front and back, and be sleek enough to be guided through the cave system’s trickiest sections. Branagh opted to utilize 30% of his company’s workforce for the fast-track effort, reducing his business’ usual output by half. The CEO’s gambit worked, and by 9:30 a.m. on Friday, a prototype was ready. Branagh noted that the first rescue pod, which is 7-feet-long, sealed with velcro, and inflatable with the passenger’s exhaled air, was a finished product. There were no throw-away units or re-dos. There was just not enough time.
By 1:00 p.m., Wing’s rescue pod was tested on the Arcata Community Pool, with a certified dive instructor and two individuals who do not know how to swim. The tests were encouraging, with both test individuals being able to breathe comfortably inside the rescue pod. Branagh had also been speaking with Musk and his engineering staff in a conference call.
“He (Elon) was very direct and clear on supporting getting a solution in place,” Branagh said.
By 5:15 p.m., the first set of Wing Inflatables rescue pods were ready to be transported from Arcata-Eureka airport in Northern CA.
Apart from the inflatable pods that the engineers from SpaceX and The Boring Company transported to Thailand on Friday, Musk and his team at LA are also designing a mini-submarine for the children. In a series of tweets over the weekend, Musk stated that the mini-sub would be small enough to fit through the contours of the cave and its hull will be made of the same material as the oxygen transfer tube of a Falcon rocket, making it extremely durable. The mini-sub would have four handles and hitch points for the front and rear, with two air tanks on both front and rear, allowing up to four tanks to be connected.
Given Chiang Rai airport hours, soonest we could’ve departed US was an hour ago, but cave now closed for diver rescue. Will continue testing in LA in case needed later or for somewhere else in future.
— Elon Musk (@elonmusk) July 8, 2018
Rescue efforts for the stranded children are already underway as of Sunday. For this rescue attempt, the children would have to dive using scuba gear into the waters with two experienced divers. Divers who will be conducting the retrieval of the soccer team are expected to spend 11 hours inside the caves, six hours heading to the children, and five hours going out. It remains unknown for now if the rescuers will be utilizing the rescue pods delivered by the SpaceX and Boring Co. team. Musk’s mini-sub continues testing in LA, just in case it’s needed for the cave rescue efforts.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
