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Answering Elon Musk’s call for help to build Thailand’s cave rescue pod in 24 hours
On the morning of Friday, July 6, Andrew Branagh received a call that would put his company’s 30-year experience in the field to the test. Branagh, who serves as the CEO of Arcata-based Wing Inflatables, had been asked by Elon Musk’s engineering team from SpaceX to construct an inflatable escape pod for the 12 children and their coach who are currently stranded in an air pocket inside the sprawling Tham Luang Nang Non cave complex in Thailand. Knowing that time is of the essence, Branagh and his team got to work.
The stranded members of the Wild Boar Soccer Team have been stranded in the caves since June 23, after a casual excursion into the underground caverns turned into a pitch-black ordeal due to flash floods. The group of 13, comprised of boys aged 11-16 and their 25-year-old coach, were missing until this past Monday, when they were located by two UK divers. The children and their coach have been given food and survival supplies, and on Tuesday, a doctor and a nurse spent the night with them. While the group is safe for now, however, retrieving them is not easy, considering that they are located 2.5 miles away from the entrance to the caves. Parts of the cave systems are also underwater, which would force the children to dive into murky waters during their retrieval.
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
- Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
Wing Inflatables’ rescue pods under construction. [Credit: Giovanna Castro Salas/Wing Inflatables via Mad River Union]
In a tweet on Friday, Elon Musk posted a brief update on Twitter stating that SpaceX and Boring Co. engineers are headed to Thailand in order to see if they can be helpful to the government’s rescue efforts. That was the same day that Branagh woke up to a text and call from the SpaceX team. Branagh notes that the message was brief, but the request was clear.
“Elon has an idea, or our team does.”
Musk’s initial idea to rescue the trapped children is to use an inflatable tube. Considering Wing’s experience in the field, Branagh and his team went to work refining the idea. The result was a submersible “torpedo,” which could hold a person with an air tank and a breathing apparatus. The torpedo is designed to be towed by its front and back, and be sleek enough to be guided through the cave system’s trickiest sections. Branagh opted to utilize 30% of his company’s workforce for the fast-track effort, reducing his business’ usual output by half. The CEO’s gambit worked, and by 9:30 a.m. on Friday, a prototype was ready. Branagh noted that the first rescue pod, which is 7-feet-long, sealed with velcro, and inflatable with the passenger’s exhaled air, was a finished product. There were no throw-away units or re-dos. There was just not enough time.
By 1:00 p.m., Wing’s rescue pod was tested on the Arcata Community Pool, with a certified dive instructor and two individuals who do not know how to swim. The tests were encouraging, with both test individuals being able to breathe comfortably inside the rescue pod. Branagh had also been speaking with Musk and his engineering staff in a conference call.
“He (Elon) was very direct and clear on supporting getting a solution in place,” Branagh said.
By 5:15 p.m., the first set of Wing Inflatables rescue pods were ready to be transported from Arcata-Eureka airport in Northern CA.
Apart from the inflatable pods that the engineers from SpaceX and The Boring Company transported to Thailand on Friday, Musk and his team at LA are also designing a mini-submarine for the children. In a series of tweets over the weekend, Musk stated that the mini-sub would be small enough to fit through the contours of the cave and its hull will be made of the same material as the oxygen transfer tube of a Falcon rocket, making it extremely durable. The mini-sub would have four handles and hitch points for the front and rear, with two air tanks on both front and rear, allowing up to four tanks to be connected.
Given Chiang Rai airport hours, soonest we could’ve departed US was an hour ago, but cave now closed for diver rescue. Will continue testing in LA in case needed later or for somewhere else in future.
— Elon Musk (@elonmusk) July 8, 2018
Rescue efforts for the stranded children are already underway as of Sunday. For this rescue attempt, the children would have to dive using scuba gear into the waters with two experienced divers. Divers who will be conducting the retrieval of the soccer team are expected to spend 11 hours inside the caves, six hours heading to the children, and five hours going out. It remains unknown for now if the rescuers will be utilizing the rescue pods delivered by the SpaceX and Boring Co. team. Musk’s mini-sub continues testing in LA, just in case it’s needed for the cave rescue efforts.
Elon Musk
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”





