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Musk’s Boring Company shares glimpse of Boring Bricks being produced
Just a bit over a week since teasing an image of a gantry that would be utilized for the downtown Chicago-O’Hare high-speed transit line, Elon Musk’s tunneling startup, The Boring Company, has uploaded a clip of its Boring Bricks being manufactured.
The short video of the Boring Bricks being produced showcases the unique characteristics of the bricks themselves, such as its slots that enable seamless interlocking. The recently-uploaded clip, while very brief, does give the impression that the production of the earth-made bricks is well underway.
Bricks! pic.twitter.com/6fNROJ86sN
— The Boring Company (@boringcompany) July 13, 2018
The Boring Company’s bricks were initially announced by Elon Musk back in March, when he stated that the new “merch” would be coming soon. The company had only finished selling its Not-a-Flamethrowers by this time, and Musk’s massive Twitter following was eager to see what product the tunneling startup would offer next. According to Musk when he announced the earth bricks, the Boring Bricks would be used to create models of sculptures and buildings. Considering that the blocks would be made from tunneling rock from the Boring Co’s projects, the products would also be rated for California seismic loads, making them incredibly durable.
While Musk at first noted that the bricks would be used to create garden-scale earth replicas of famous landmarks and buildings, it did not take long before one of the Tesla and SpaceX CEO’s followers on Twitter asked if the bricks could be used for low-cost housing projects. Musk promptly stated that the interlocking bricks would feature a surface finish, which would enable people to “build the outer walls of a small house in a day or so.”
By May, Musk reiterated his intentions to use the Boring Company’s bricks as material for affordable housing, and during the tunneling startup’s information session at the Leo Baeck Temple in Los Angeles, the interlocking earth bricks were revealed to the public. A sample of the Boring Brick was also used as a platform for Gary the Snail’s home, the Boring Company’s pet-slash-mascot-of-sorts, during the information session. Musk’s presentation further revealed images of the bricks being used as materials for a wall, as well as an Egyptian-themed model kit.
The Boring Company’s bricks. [Credit: The Boring Co.]
Apart from serving as materials for low-cost housing and model kits, the Boring Company is also looking at using the bricks for its tunnels. This particular idea has been outlined by the company in its FAQ for months, even before Musk announced the blocks on Twitter.
“The Boring Company is investigating technologies that will recycle the earth into useful bricks to be used to build structures. This is not a new concept, as buildings have been constructed from Earth for thousands of years including, according to recent evidence, the Pyramids. These bricks can potentially be used as a portion of the tunnel lining itself, which is typically built from concrete.”
The Boring Company recently won a high-profile contract to build a high-speed transport line connecting downtown Chicago to O’Hare airport. The project, which Musk expects will cost ~$1 billion, is expected to break ground within the next few months. The preparations for the transit line are already underway, with Chicago Mayor Rahm Emanuel recently traveling to the headquarters of the Department of Transportation in Washington, in order to discuss the upcoming project with DOT officials.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
