News
Why Trump could be interested in Elon Musk’s Mars mission
Of all the speculations being made about the plans Donald Trump has for the United States, this one may really perk up the ears of space fans in a good way.
“We choose to go to
the MoonMars, not because it is easy, but because it is hard and would be a huge deal for my presidency.”– Future President Trump speech
The future is anyone’s crystal ball with the Trump administration, but there are some credible breadcrumbs out there worth a second look and arguably optimistic conjecture about a Mars-Trump-Elon Musk connection.
Here’s the gluten trail:
- Elon Musk has joined Trump’s Strategic and Policy Forum, signaling Trump’s interest in his business expertise and his access to Trump
- Musk has had at least one meeting with Trump specifically, and had at least two recent visits to Trump Tower, further confirming Trump’s interest in Musk
- Musk has said positive things about being able to work with Trump towards energy technology goals and manufacturing in the U.S. (which would include SpaceX)
- Trump has recently met with historian David Brinkley who specifically cited Trump’s interest in President John F. Kennedy’s famous Moon speech and a mission to the Moon, signaling Trump’s interest in a “big” space goal
- Trump’s NASA transition team includes several pro-commercial spaceflight faces, SpaceX fans included
- Trump is interested in cutting discretionary spending, and commercial-government spaceflight partnerships would be an option in line with that path, especially using SpaceX’s lower cost rocket technology
- Musk’s timeline for SpaceX’s future missions to Mars means they could potentially occur during Trump’s presidency, notably close to reelection campaign season
That last one could be what could pull the lever if the decision came down to the Moon people vs. the Mars people.
It’s no secret that congressional space policy leadership favors the Moon as a stepping stone to Mars, and that itself has significant weight; however, SpaceX is already on the way to sending its Red Dragon capsule to Mars, 2018/2020 being the current launch goal, and redirecting NASA once again to focus instead on the Moon would likely take more time (and money) to do, leaving SpaceX to bask in red planet glory first during reelection season.
-->Trump has been listening to @elonmusk on Mars and Doug Brinkley on JFK's moonshot. Hmmm…. https://t.co/WkfpppBYIy
— Joel Achenbach (@JoelAchenbach) January 19, 2017
The political picture kind of paints itself, really. The presidential campaign is underway and Trump’s Moon mission, a place the public would possibly see as “been there done that”, is running over budget and likely not even happened yet. Meanwhile, Elon Musk and his SpaceX team have launched their Falcon Heavy cargo, possibly preparing for a second launch, and have either already landed on Mars or about to.
That’s not a pretty picture if you’re President Donald Trump arguing the case for how you’re making America great again.
It’s possible that Trump is really only interested in speaking with Elon Musk about the future of electric cars (maybe that subsidy situation that keeps getting harped on by certain groups on the right?) and/or the unique startup-to-success stories of Elon’s companies, but it would make just as much sense for him to be interested in a Mars mission to unite the country under his leadership. The work is already being done so in a way, Trump just needs to make a few of his famous “deals” to help things along to be able to plant his name on it.
-->In that light, a journey to Mars certainly looks like it could unfortunately just be a political decision rather than a grandiose vision thing for the President. After all, Trump hasn’t seemed very interested in our space program overall, choosing to focus on economic matters and non-NASA related national security. However, would it really be a bad thing for him to pursue a Mars mission for purely political motivations? Done right, it’s a win-win for everyone: Trump gets his political boost, humanity gets to celebrate the official beginning of becoming a multiplanetary species via the world of “new space”.
Only time will tell, and hopefully we will have more answers rather than questions in the immediate future.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
