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Elon Musk explains how Twitter can benefit companies

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Elon Musk highlighted a key benefit that companies would gain from using Twitter. He pointed to data from the Twitter account of one of his other companies, Tesla. In December, Tesla began tweeting more frequently and users on the platform interacted with the all-electric vehicle maker’s tweets. By interacting or, rather, engaging with the tweets, a user may like, reply, retweet, or quote the tweet.

On Friday, the Twitter CEO shared a tweet by Mathias Føns highlighting data from Tesla’s December tweets. Tesla began actively tweeting updates and educational content at the beginning of December and has had a lot of engagements and interactions as a result.

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Føns included a screenshot of a graph showing the total likes on tweets by Tesla and other automakers in 2022. For Tesla, the number of likes skyrocketed in the month of December.

On Tuesday, the Tesla and Twitter CEO also shared a tweet by Jeff Boichuck, Assistant Professor of Commerce for the University of Virginia. Boichuck listed the total amount of Twitter views within the past 30 days for tweets posted by automakers that sold at least 10,000 cars in the U.S. in 2022.

Tesla had the highest number of views on its tweets at 275.6 million. Coming in at the lowest on Boichuk’s list was VW. Previously, this data was only available to each individual Twitter account. By making the views of individual tweets public, anyone can see how many times a tweet has been viewed.

On December 2nd, Elon Musk tweeted that Twitter was serving almost 90 billion tweet impressions daily, which showed “how incredibly alive the system actually is.” He added that it would become obvious as Twitter shows the view counts on all of the tweets.

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Twenty days later, he announced the rollout of Twitter’s View Count, showing how many times tweets have been seen. He reiterated that this shows how alive the platform is more than it might seem, noting that 90% of Twitter users read but don’t tweet, reply, or like tweets since these are public actions.

The views show that Twitter has users on the platform, and although some don’t engage with other tweets, they are still actively using it. Companies using Twitter may find this beneficial from a marketing perspective.

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Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla Model Y wins 2026 Drive Car of the Year award in Australia

The Model Y is already Australia’s best-selling EV in 2025 and the tenth best-selling vehicle overall.

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Credit: Tesla

The Tesla Model Y has been named 2026 Drive Car of the Year overall winner, taking the top honor after being judged as the vehicle that “moves the game forward the most for Australian new car buyers.” 

The Model Y is already Australia’s best-selling EV in 2025 and the tenth best-selling vehicle overall, but the vehicle’s Juniper update strengthened its case with new ownership benefits and expanded software capability.

Drive’s overall award compares category winners and looks at which model most significantly advances the local new car market. In 2026, judges pointed to the Model Y’s five-year warranty and the availability of Full Self-Driving (Supervised) as a monthly subscription as key differentiators.

Priced from AU$58,900 before on-road costs, the all-electric crossover SUV offers a lot of value compared to similarly sized petrol and hybrid rivals. The ability to access Tesla’s Supercharger network across Australia also reduces friction for buyers moving to EV ownership.

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Owners can add FSD (Supervised) for AU$149 per month. While it still requires driver oversight, the system expands the vehicle’s advanced driver-assistance capabilities and reflects Tesla’s software-first approach.

“The default choice for a reason. The Tesla Model Y makes the transition to electric both effortless and rewarding,” Drive wrote.

The 2025 Model Y facelift also sharpened the vehicle’s exterior, highlighted by a distinctive rear light bar that gives the crossover SUV a more modern road presence.

Drive described the Model Y as a benchmark for combining practicality, efficiency and technology at an accessible price point. With eligibility for federal Fringe Benefit Tax exemptions through novated leasing, its value proposition has improved for numerous buyers.

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For 2026, the Model Y’s combination of range efficiency, charging access and software capability proved decisive. Ultimately, the award all but cements the Model Y’s position as one of the most influential vehicles in Australia’s evolving new-car market today.

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Elon Musk reiterates rapid Starship V3 timeline with next launch in sight

Musk shared the update in a brief post on X, writing, “Starship flies again next month.”

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Credit: SpaceX/X

Elon Musk has confirmed that Starship will fly again next month, reiterating SpaceX’s aggressive timeline for the first launch of its Starship V3 rocket.

Musk shared the update in a brief post on X, writing, “Starship flies again next month.” The CEO’s post was accompanied by a video of Starship’s Super Heavy booster being successfully caught by a launch tower in Starbase, Texas. 

The timeline is notable. In late January, Musk stated that Starship’s next flight, Flight 12, was expected in about six weeks. This placed the expected mission date sometime in March. That estimate aligned with SpaceX’s earlier statement that Starship’s 12th flight test “remains targeted for the first quarter of 2026.”

If the vehicle does indeed fly next month, it would mark the debut of Starship V3, the upgraded platform expected to feature the rocket’s new Raptor V3 engines.

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Raptor V3 is designed to deliver significantly higher thrust than earlier versions while reducing cost and weight. Starship V3 itself is expected to be optimized for manufacturability, a critical step if SpaceX intends to scale production toward frequent launches for Starlink, lunar missions, and eventually Mars.

Starship V3 is widely viewed as the version that transitions the program from experimental testing to true operational scaling. Previous iterations have completed multiple integrated flight tests, with mixed outcomes but steady progress. Expectations are high that SpaceX is now working on Starship’s refinement.

An aggressive launch schedule supports several priorities at once. It advances Starlink’s next-generation satellite deployment, supports NASA’s lunar ambitions under Artemis, and keeps SpaceX on track for its longer-term Moon and Mars objectives.

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Tesla Model Y L six-seater approved for Australia ahead of launch

The variant was listed as YL5NDB on the Australian government’s ROVER approval website.

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Credit: Tesla Asia/X

Tesla’s six-seat, extended-wheelbase Model Y L has been approved for sale in Australia, as per newly published government documents.

The variant, listed as YL5NDB on the Australian government’s ROVER approval website, has confirmed that Tesla has received regulatory clearance to offer the extended Model Y to domestic customers.

Documents seen by Drive show that the Model Y L has been approved in Australia in a single dual-motor, all-wheel-drive configuration. While Tesla has not formally announced a launch date, vehicles are typically approved for Australian sale several months before arriving in showrooms.

The Model Y L is a longer version of the regular Model Y, designed to accommodate a six-seat layout with two seats in each row. It measures 177mm longer overall than the regular Model Y, at 4969mm, and features a 150mm longer wheelbase at 3040mm.

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Australian approval documents list the Model Y L with the same nickel-manganese-cobalt battery pack used in the regular Model Y Long Range, which is expected to have a gross capacity of about 84kWh and a usable capacity of about 82kWh. Output is officially listed at 378kW in government filings, though real-world peak output may differ.

The Model Y L replaces the regular Model Y’s second-row bench with two captain’s chairs featuring heating, ventilation, and power adjustment. Heated third-row seats are also included.

Additional upgrades reported by Drive include an 18-speaker sound system, new front seats with single-piece backrests, and continuously variable shock absorbers. The only wheel option listed for the Australian model is 19-inch wheels.

In Europe, where the Model Y L has also received approval but has not yet launched, the variant is expected to claim up to 681km of WLTP range.

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