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DeepSpace: Europe reveals Mars sample return spacecraft as SpaceX builds Starships

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The European Space Agency (ESA) revealed a concept for a spacecraft that would work alongside NASA to return samples of Martian soil to Earth. (ESA)

Eric Ralph · May 28th, 2019

Welcome to the latest edition of DeepSpace! Each week, Teslarati space reporter Eric Ralph hand-crafts this newsletter to give you a breakdown of what’s happening in the space industry and what you need to know. To receive this newsletter (and others) directly and join our member-only Slack group, give us a 3-month trial for just $5.


On May 27th, the European Space Agency (ESA) published updated renders of a proposed spacecraft, called the Earth Return Orbiter (ERO). ERO would be the last of four critical elements of a joint NASA-ESA Mars sample return mission, meant to return perhaps 1-5 kg (2-11 lb) of Martian samples to scientists on Earth. In a best-case scenario, such a sample return is unlikely to happen before the tail-end of the 2020s and will probably slip well into the 2030s, barring any unexpected windfalls of funding or political support.

Enter SpaceX, a private American company developing Starship/Super Heavy – a massive, next-generation launch vehicle – with the goal of landing dozens of tons of cargo and just as many humans on Mars as few as 5-10 years from now. The radically different approaches of SpaceX and NASA/ESA are bound to produce equally different results, while both are expected to cost no less than $5B-$10B to be fully realized. What gives?

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The high price of guaranteed success

  • As proposed, the Mars sample return mission will be an extraordinary technical challenge.
    • At a minimum, the current approach involves sending a single-stage-to-orbit (SSTO) rocket from Earth to Mars, landing the SSTO with extreme accuracy on the back of a new Mars lander, deploying a small rover to gather the sample container, loading that container onto the tiny rocket, launching said rocket into Mars orbit, grabbing the sample with large orbiter launched from Earth, and returning said sample to Earth where it will reenter the atmosphere and be safely recovered.
  • This downright Rube Golberg machine-esque architecture is nevertheless the best currently available with current mindsets and hardware. It’s also likely the only way NASA or ESA will independently acquire samples of Mars within the next few decades, barring radical changes to both the mindsets and technologies familiar and available to the deeply bureaucratic spaceflight agencies.
  • However, this is by no means an attempt to downplay the demonstrated expertise and capabilities of the space agencies and their go-to contractors. Both ESA and NASA have a decades-long heritage of spectacular achievements in robotic space exploration, reaching – however briefly, in some cases – almost every major planet and moon in the solar system.
    • The NASA-supported Jet Propulsion Laboratory (JPL) remains a world-leading expert of both designing, building, and landing large, capable, and long-lived rovers/landers on the surface of Mars. JPL also has a track record of incredible success with space-based orbiters, including Cassini (Saturn), Magellan (Venus), Galileo (Jupiter), Voyager (most planets, now in interstellar space), Stardust (comet sample return), Mars Reconnaissance Orbiter (MRO, Mars orbiter) and more.
  • This success, however, can often come with extreme costs. NASA’s next Mars rover – essentially a modified copy of the Curiosity rover currently operating on Mars and a critical component of the proposed sample return – is likely to cost more than $2B, while Curiosity cost ~$2.5B. The Cassini Saturn orbiter cost around ~$3.5B for 15 years of scientific productivity. ESA’s Rosetta/Philae comet rendezvous cost at least $2B total. In the scheme of things, it would be hard to think of a more inspiring way to spend that money, but the fact remains that these missions are extremely expensive.



High risk, high reward

  • The price of missions like those above may, in fact, be close to their practical minimum, at least relative to the expectations of those footing the bill. However, it’s highly likely that similar results could be achieved on far tighter budgets, another way to say that far more returns could potentially be derived from the same investment.
    • The easiest way to explain this lies in the fact that the governments sponsoring and funding ESA and NASA have grown almost dysfunctionally risk-averse, to the extent that failure really isn’t an option in the modern era. Stakeholders – often elected representatives – expect success and often demand a guaranteed return on their support before choosing to fight for a given program’s funding.
    • As it turns out, an unwillingness to accept more than a minute amount of risk is not particularly compatible with affordably attempting to do things that are technically challenging and have often never been done before. That happens to be a great summary of spaceflight.
    • As risk aversion and the need for guaranteed success grew hand-in-hand, a sort of paradox formed. As politicians strove to ensure that space agency funding was efficiently used, space agencies became far more conservative (minimizing results and the potential for leaps forward) and the cost of complex, capable spacecraft grew dramatically.
    • The end result: spacecraft that are consistently reliable, high-performance, derivative, and terrifyingly expensive.



  • SpaceX is in many ways an anathema of the low-risk, medium-reward, high-cost approach that government space agencies and their dependent contractors have gravitated towards over the last 40-50 years. Instead, SpaceX accepts medium to high risk to attain great rewards at a cost that space agencies like NASA and ESA are often unable to accept as possible after decades of conservatism.
    • This is the main reason that it’s possible that NASA/ESA and SpaceX will both succeed in accomplishing goals at a dramatically disproportionate scale with roughly the same amount of funding.
    • If NASA/ESA bite the bullet and begin to seriously fund their triple-launch Mars Sample Return program, the missions will take a decade or longer and cost something like $5 million per gram of soil returned to Earth, but success will be all but guaranteed.
    • Both SpaceX’s Starship/Super Heavy and Mars colonization development programs run significant risks of hitting major obstacles, suffering catastrophic failures, and could even result in the death of crew members aboard the first attempted missions to Mars.
    • For that accepted risk, the rewards could be unfathomable and the costs revolutionary. SpaceX could very well beat the combined might of ESA and NASA to return large samples of Martian soil, rock, and water to Earth, all while launching ~100,000 kg into Martian orbit instead of the sample return’s ~10 kg.
    • In a best-case scenario, SpaceX could land the first uncrewed Starship on Mars as early as 2022 or 2024. Barring some unforeseen catastrophe or the company’s outright collapse, that first uncrewed Mars landing might happen as late as the early 2030s, around the same time as NASA and ESA’s ~10kg of Mars samples will likely be reentering Earth’s atmosphere.
  • Regardless of which approach succeeds first, space exploration fans and space scientists will have a spectacular amount of activity to be excited about over the next 10-20 years.
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– Eric

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid

California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla

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California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.

The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.

California hits Tesla Cybercab and Robotaxi driverless cars with new law

Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.

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California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.

The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.

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SpaceX’s newest logo confirms everything about what it’s become

SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.

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SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.

A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.


The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.

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xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.

SpaceXAI just launched into your kitchen with their new app

What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.

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Tesla flexes how it will help the blind with Cybercab

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Credit: Tesla

Tesla brought its innovative Cybercab robotaxi to the National Federation of the Blind (NFB) Annual Convention in Austin, Texas, on July 3 at the JW Marriott Austin.

The hands-on demonstration highlighted the vehicle’s thoughtful design for blind and visually impaired users, underscoring Tesla’s commitment to inclusive autonomous mobility. Attendees, many using white canes or accompanied by service dogs, experienced the steering-wheel-free Cybercab firsthand.

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The showcase emphasized practical features tailored to the needs of the blind community. Braille lettering appears on physical controls, including door releases and emergency buttons, allowing users to navigate interfaces independently through touch. Generous interior space accommodates service animals and assistive devices such as canes, guide dogs, or mobility aids without compromising comfort.

Wheelchair-height seating facilitates easier transfers for users with additional mobility challenges. Photos from the event captured blind attendees approaching the vehicle confidently, service dogs relaxing inside, and hands exploring Braille-equipped handles.

Tesla Robotaxi’s official account detailed these elements, noting the Cybercab’s focus on accessibility, especially noting the Braille lettering and additional space for service animals.

How Tesla Will Transform Mobility for the Blind

Autonomous vehicles like the Cybercab promise revolutionary independence for the roughly 2.2 million visually impaired Americans. Traditional barriers—reliance on sighted drivers, costly paratransit, or limited public transit—often restrict spontaneous travel. Tesla Full Self-Driving aims to eliminate the need for a human operator, enabling on-demand, door-to-door rides via simple app hailing with voice guidance.

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Users gain freedom to work, socialize, shop, or attend events anytime without scheduling hassles or safety concerns. This reduces isolation, boosts employment opportunities, and enhances quality of life, turning mobility from a dependency into true personal autonomy.

The NFB demonstration not only gathered valuable feedback but also generated excitement about a future where technology levels the playing field. By prioritizing inclusive design, Tesla advances a vision of transportation that serves everyone, potentially reshaping daily life for blind individuals and setting a standard for the autonomous industry.

As Cybercab deployment scales, these accessibility innovations could mark a significant step toward equitable mobility.

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