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Ford CEO Farley sees merit in separating EV biz to obtain Tesla-sized market cap

Van Dyke Electric Powertrain center supplies electric motors and electric transaxles for the F-150 Lightning. (Credit: Ford)

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Ford CEO Jim Farley believes there may be some merit to separating the automaker’s electric vehicle project from the company’s main operation. A pure-play EV business, separate from Ford’s reputable brand of combustion engine vehicles that have existed since 1903, may help the automaker obtain a Tesla-sized market capitalization.

Farley sees merit in potentially separating the two different powertrains into separate entities, people familiar with the matter told Bloomberg in a new report. Hoping to launch its brand into a value level similar to Tesla’s, Farley believes a spinoff business that focuses purely on electric vehicles could pay dividends, especially as Ford and other legacy automakers have committed to fully-electric futures, void of any combustion engine vehicles.

The mixup may not require a separate brand name or even split the operation. This may prove to be too difficult, and Ford is not considering the option, according to the report. Farley may separate the EV business internally as a “unit,” and it could be the first consideration in Ford’s recently-revealed $20 billion playbook mixup.

A New EV Playbook

In another report, it was revealed that Ford was willing to spend an additional $20 billion of company funds to restructure its EV playbook. Ford plans to use the massive budget to utilize specific strategies that Tesla used to gain its notoriety as the leader in the EV sector.

Ford doubles its F-150 Lightning production target again to 150k units per year

Ford intends to spend between $10 and $20 billion on the project, giving it a sky-high budget and relative free range for business moves. “We are executing our Ford Plus plan to transform the company and thrive in this new era of electric and connected vehicles. We would not comment on speculation,” Ford’s Communications Chief, Mark Truby, said in the report.

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Ford also expanded its production goals on Farley’s request. The automaker plans to deliver at least 600,000 electric units within 22 months. With the Mustang Mach-E being the number two most popular EV in the crossover market, the F-150 Lightning set for deliveries in the Spring, and the E-Transit beginning deliveries last month, Ford seems like it has the capacity, plan, and certainly the funding to accomplish its goals.

Tesla’s Massive Market Cap

Tesla is the world’s most valuable automaker by a considerable margin. Led by its massive increase in stock price over the past two years, Tesla has skyrocketed to monumental levels not thought to be possible at one point for a simple automotive company. However, Tesla has revolutionized the way the consumer market looks at vehicles, turning them from machines to technological marvels that receive updates just like a cell phone.

Tesla stock has gained over 856 percent since January 3, 2020. Most of the company’s increased valuation came from profitability, increases in production and deliveries, the introduction of new battery and safety technologies in its vehicles, and a resilience through the COVID-19 pandemic that seemed to exist only in the automaker’s Fremont factory in Northern California. Despite Tesla being a small, scrappy automaker with as few as 80,000 deliveries in a quarter just a few years ago, the company managed to basically evade the entire semiconductor shortage thanks to engineering and stockpiling.

Nevertheless, Tesla is the perfect picture of what an EV company looks like from a financial perspective. A healthy cash flow, plenty of profitability, and continuing and proven growth gets a company to those levels. At least it does in the EV world.

ICE and EV – Like Oil and Water

“Running a successful ICE business and a successful BEV business are not the same. I’m really excited about the company’s commitment to operate the businesses as they should be,” Farley said during Ford’s recently-held Q4 Earnings Call. Farley may have been considering the option of separating the two businesses for some time. Obviously, this was not an idea that sprung up overnight. However, it appears this may have been in the works since 2021.

More Bloomberg sources said Ford had met with advisers to explore additional options for the EV operation. Farley wants to maximize the value of the EV portion of Ford’s business and has considered a potential spinoff company or even a full-on breakup. However, his idea has eventually evolved into an “internal split,” the sources said. This could still prove to be difficult, especially as it could require significant restructuring in the manufacturing layout of the company. Facilities that build both ICE and EV vehicles would need to be separated; an extremely complex task that could take a long time and cost a lot of money. Additionally, employees would have to be separated in the mixup.

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Up and Onward

Ford stock spiked on Friday following the initial reports of Ford’s potential EV-ICE business breakup. Shares were up 2.88 percent at 11:57 AM in New York.

Analysts are bullish regarding the potential of Ford’s shake-up, and the F-150 Lightning is leading the way. “Huge step in the right direction as Farley doubling down on EV vision. We believe Ford is in the midst of massive EV transformation led by Electric F-150,” Wedbush’s Dan Ives said.

Disclosure: Joey Klender is not a Ford Shareholder.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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