Connect with us
ford evs ford evs

News

Ford will ax three popular gas vehicles to make way for EVs

Credit: Ford

Published

on

Ford will ax three popular gas vehicle models that it has sold for years to make way for electric vehicles.

The automaker is planning to discontinue the Escape, Edge, and Transit Connect to make more capital available for its EV push, which has been a major point of CEO Jim Farley’s plans to return Ford to its once industry-leading position.

As Ford has been one of the longest-standing car companies in the world, the Detroit-based automaker has ultimately decided to transition away from the gas-powered models that have brought it so much success for a century.

Ford CEO Jim Farley shares insights on Tesla NACS adoption and EV transition

Ford has been one of the most committed legacy OEMs in terms of EV adoption and has also been one of the most successful to do so since putting its cards on the table and admitting it will need EVs to run top-notch and sustainable business into the next few decades.

Advertisement

According to Automotive News, Ford is planning to get rid of the Escape, Edge, and Transit Connect due to its higher-than-expected losses in 2023. Ford is set to lose $4.5 billion more than it previously expected, according to the report.

Ford has bolstered its EV production with expansions of various facilities and has even set aside billions for a dedicated production facility for EVs and batteries in Tennessee.

However, its 400,000 unit annual production goal that was set to be achieved in 2024 has been pushed back. It planned to 5x that number by 2026 and bring 2 million EVs to customers that year, but that figure is also being re-examined.

Credit: Ford

It would not be the first time a company didn’t reach its annual production goals for EVs. Many automakers have set out to produce a figure that seemed extremely lofty at the time, only to come up short as the production and manufacturing processes are seemingly more complex than initially thought.

But Ford still has a lot going for it on the EV front. It has plans to bring a next-gen pickup to its brand sometime within the next couple of years, and the F-150 Lightning and Mustang Mach-E are becoming more popular with every quarter as the automaker continues to reduce prices and achieve more scalability.

The Edge will be discontinued as the Oakville plant the car is built in will be retooled to make way for a three-row all-electric SUV. Meanwhile, the Transit Connect will only be removed from U.S. showrooms, but the European market will have access to the vehicle.

Advertisement

The Escape is one of Ford’s most popular models, and there is currently no set date for the SUV to be removed from production. It is more than likely going to be built for the next few years, but there are no plans to make an electric iteration of the Escape, at least for now.

 

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

News

Tesla eyes two new states for Robotaxi

Published

on

Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

Advertisement

Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

Advertisement
Continue Reading

Elon Musk

Tesla launched an ad for Elon Musk’s pay package on Paramount+

Published

on

Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

Advertisement

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Advertisement

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

Advertisement
Continue Reading

News

Tesla Robotaxi testing in Arizona is ramping up quickly

Published

on

Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

Advertisement

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Advertisement

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

Continue Reading

Trending