Ford’s project to triple F-150 Lightning production is complete, as its Rouge Electric Vehicle Center (REVC) was expanded after a six-week manufacturing shutdown to make way for improvements.
Ford announced today that it has officially resumed production of the all-electric F-150 Lightning following a six-week shutdown that was an expansion and retooling of the REVC plant. The reason for the expansion and retooling was to triple production rates from 50,000 to 150,000 annual units.
By this fall, Ford expects to reach a production rate of 150,000 annualized units, it said.
Check out what the team is doing at REVC! Increasing #F150Lightning production thanks to retooling + expansion. We’ll be building more trucks for customers, faster than ever. On track for production capacity run rate of 150K. So proud of this team—they keep raising the bar. Thank… pic.twitter.com/DCnthEjLBk
— Jim Farley (@jimfarley98) August 1, 2023
Because of the shutdown, Ford said the REVC “is now ready to accelerate the ramp-up process to unlock supply and help meet demand for the truck.” By the end of the year, Ford expects to build more than 70,000 F-150 Lightning units “with production for U.S. customers expected to ramp in the fall.”
Debbie Manzano, Director of Manufacturing for Ford, commented on the REVC’s completed expansion:
“We are all looking forward to getting these F-150 Lightning trucks into the hands of our customers – from the U.S. to Norway. This milestone is the result of a lot of hard work and collaboration.”
The retooling Ford performed at the REVC now utilizes equipment to automatically measure and validate the exterior body fit for margin and flushness precision, the company said. This highlights an extreme focus on an improvement in build quality for the company, as Ford said it was its first North American production plant to receive the tools.
Credit: Jim Farley | Twitter
Additionally, another station was added to validate wheel alignment and headlamp aim for driver assist technology.
The production ramp is a key part of Ford’s quest to meet production demand, especially when it comes to building the F-150 Lightning’s most sought-after trims, like the XLT, which accounts for 50 percent of new orders, the company said.
Recent price decreases have helped Ford reignite demand for its vehicles, as the company has seen a threefold increase in web traffic and a sixfold increase in customer orders thanks to these new, more accessible price points.
Martin Gjaja, Chief Customer Officer of Ford’s all-electric Model e unit, said:
“We have learned a lot from our first-ever EV truck customers, including a preference for technology and visual differentiation. We continue to refine the F-150 Lightning lineup to make the jump to an EV truck an easy choice for customers.”
Ford is hoping to continue gaining momentum on its EV push, and the production increase of the F-150 Lightning will help create a more accelerated “customer-focused transition to EV adoption.”
Elon Musk
Elon Musk commends Tesla team on successful Robotaxi launch
Tesla CEO Elon Musk commended the company on the successful launch of Robotaxi.

Tesla CEO Elon Musk commented on the company’s launch of the Robotaxi platform, which officially went live to a small group on Sunday in Austin, Texas.
It is the first time Tesla has offered driverless rides through the ride-hailing platform it has worked to activate for several years, and it was overwhelmingly successful based on early reviews.
The launch was coupled with the release of the first-ever looks at the Tesla Robotaxi app, which does more than allow riders to summon vehicles for transportation. It also allows the rider to adjust climate settings in the car before it arrives for a comfortable ride, and it will sync entertainment and streaming settings to keep occupants entertained.
Tesla Robotaxi riders tout ‘smooth’ experience in first reviews of driverless service launch
The first rides are being performed with a safety monitor in the passenger’s seat. These monitors have no control over the vehicle, and are there just to ensure smooth operation.
The first reviews called rides “smooth” and “comfortable,” and commended Tesla for its hard work over the past few years to make this happen. Many were impressed with the cars’ ability to keep pedestrians safe, avoid congested parking lots, and the efficiency of the rides, as the time from the ride request to the Robotaxi accepting the ride was extremely fast.
Musk has been at the forefront of this operation for a decade, as Tesla has been working to release a version of the Robotaxi through the development of Full Self-Driving. This has been an effort that included seeking top-tier engineering talent and taking incredible leaps of faith, including switching to a Vision-only approach for Full Self-Driving.
Musk commended the Tesla team for its hard work:
Super congratulations to the @Tesla_AI software & chip design teams on a successful @Robotaxi launch!!
Culmination of a decade of hard work.
Both the AI chip and software teams were built from scratch within Tesla.
— Elon Musk (@elonmusk) June 22, 2025
It’s truly an incredible accomplishment, as many considered Robotaxi a “failure” despite it not even being rolled out. In May, we reported on media outlets calling the Robotaxi rollout a total failure, despite Tesla always maintaining the launch would happen in June:
Tesla Robotaxi deemed a total failure by media — even though it hasn’t been released
Hundreds of rides have already been taken, and there have not been many complaints. It’s an incredible jump forward for Tesla.
Elon Musk
Tesla Robotaxi riders tout ‘smooth’ experience in first reviews of driverless service launch
The first reviews of Tesla Robotaxi are in, and those riders are impressed and astounded with the smooth and comfortable nature of the service.

Tesla Robotaxi riders are touting their awesome experiences in their first rides using the automaker’s new driverless ride-hailing service, which launched to a limited number of people yesterday for the first time.
On Sunday, Tesla officially launched Robotaxi, its driverless ride-hailing service, in downtown Austin. A select group of people were chosen to receive early access to the program, as well as the new Robotaxi app, which is used to request a ride and will sync everything from climate preferences to streaming settings with each pickup.
Teslarati gained access to the Early Access riders program and the Robotaxi app, giving us a first-hand look at the experience. We will be in Austin soon to test out the Robotaxi fleet for ourselves.
However, those who were there for the initial rides on Sunday had nothing but great things to say. Hundreds of rides were taken during the first hours of the Robotaxi program, and neither the company nor the riders reported any issues.
Here’s what people said about their experiences:
- “Extremely smooth stops,” and great awareness of road conditions, including pedestrians, speed bumps, and busy parking lots, were all handled with ease:
Robotaxi slows down really nice for speed bumps. Extremely smooth stops as well pic.twitter.com/H8R2pXllWB
— Zack (@BLKMDL3) June 22, 2025
- Safe navigation around pedestrians who walked just off the sidewalk into the road:
Tesla Robotaxi stops for a man who veered off the sidewalk and onto the road as @JoeTegtmeyer and I were approaching Zilker Park earlier today. The stop was smooth and our Tesla Robotaxi allowed him to get back on the sidewalk and continue with our journey. This man is likely… pic.twitter.com/fozP6A7esK
— JC Christopher (@JohnChr08117285) June 23, 2025
- “Just as good as it is during the daytime” at night. There were no changes to report by riders who took rides during the day and evening:
Here is my experience in one of the first public nighttime @Tesla Robotaxi rides. It was smooth, comfortable and just as good as it is during the daytime. pic.twitter.com/7bDvVaWf3A
— Sawyer Merritt (@SawyerMerritt) June 23, 2025
- Avoided expensive and stressful parking at local tourist hotspots like Terry Black’s Barbeque:
Here’s a huge benefit of Tesla Robotaxi-
Dropped us off in front of Terry Blacks, crazy hard to find parking here, yesterday it took me almost 30 minutes to find a spot and today, I got dropped off right in front.
Didn’t have to pay for parking either. Game changing. @robotaxi pic.twitter.com/yZjQ8u4s8X
— Zack (@BLKMDL3) June 22, 2025
- “Comfortable and similar to existing Tesla cars with FSD,” intuitive and “surreal” experience:
My thoughts after 3 Robotaxi rides:
– Very smooth and comfortable. Similar to existing Tesla cars with FSD.
– App UI is intuitive but can use a couple upgrades (placing a pin anywhere, change trip while in car)
– It is completely and totally surreal.As a Tesla owner and…
— Farzad (@farzyness) June 22, 2025
- The app is quicker than other ride-sharing services. When a destination is chosen, Robotaxi is already on the way to your location:
My thoughts after 13 Robotaxi rides.
-Driving is very comfortable. It feels similar to our FSD, but braking is even better.
-The app is super fast, pick a destination and the robotaxi is simultaneously on the way.
-Yes our cars do well on FSD, but no one in the driver seat,… pic.twitter.com/pkuaXVxuMP
— Dirty Tesla (@DirtyTesLa) June 23, 2025
News
Tesla Robotaxi rollout proves that Elon Musk still delivers, even if it’s late
Tesla is also still the company that makes the impossible feel late.

It took a long time, but Tesla has finally successfully rolled out its dedicated Robotaxi service in Austin this weekend. The initial rollout only involved a small fleet of cars operating in a small geofenced area in Texas, but it is still significant.
It does, if any, prove that Elon Musk is still capable of delivering on his promises, even if they are late. Tesla is also still the company that makes the impossible feel late.
Finally, a Rollout
Elon Musk has been predicting a Robotaxi rollout for years, so much so that even avid Tesla supporters have grown quite wary of his constant predictions. After a while, Elon Musk himself admitted that he has become the boy who cried FSD, though he still maintained that self-driving was really just around the corner.
This past weekend, Musk’s predictions finally came true. Actual paying customers used Tesla’s dedicated Robotaxi service for a small flat fee of $4.20 per ride. Elon Musk seemed quite happy with the Robotaxi’s initial launch, as evidenced by his congratulatory message to the Tesla AI team on X.
No More Tesla Vision Debates
One thing that is evident in Tesla’s initial Robotaxi rollout in Austin was the fact that the debate surrounding Tesla’s vision-only approach is completely gone now. With actual Robotaxis operating around Austin, there are no more questions about whether cars can navigate city streets on their own using only AI and cameras. They can, and safely too, at least based on Tesla’s initial fleet of Robotaxis.
The Beauty of Normalcy
The Robotaxi rides from Tesla owners who were fortunate enough to experience the first driverless rides from the EV maker’s fleet were quite uneventful. Comments on social media platforms such as X observed that the Robotaxis operated safely and cautiously, and their driving was actually smoother than some human drivers.
That may not sound very exciting at all, but that’s the beauty of it. Tesla’s Robotaxi service is designed to look and feel natural to people. And so far, it appears that Tesla is accomplishing this with its Robotaxi rollout.
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