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Ford’s love affair with EVs softens as profitability and consumer trends take focus

Credit: Ford Motor Co.

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Update: headline updated to show Ford is still committed to EVs, just at a less intense rate.

Ford’s love affair with EVs is softening, the automaker announced today, as it shifted plans for its next few vehicles to be hybrid-electric instead of fully electric.

The move comes as profitability and consumer trends are taking focus. Ford has struggled to get its head above water in terms of making money on its EVs, scaling back its investment amount on one occasion and adjusting its strategy on another.

Consumers are also showing more interest in hybrids than pure EVs. Studies have shown that hybrid drivers are among the most satisfied on the road, as a recent survey from ACSI displayed increased satisfaction from those drivers over pure EV and gas engine owners.

Ford is taking steps to pull back from its increased focus on EVs and instead go into a new direction. “We’re committed to creating long-term value by building a competitive and profitable business,” Ford’s Vice Chair and CFO John Lawler said. “With pricing and margin compression, we’ve made the decision to adjust our product and technology roadmap and industrial footprint to meet our goal of reaching positive EBIT within the first 12 months of launch for all new models.”

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How is Ford’s Strategy Changing?

Ford’s new strategy will see its next three-row SUVs utilize hybrid technologies. It also wants to adjust the speed at which electric vehicle models are released, hoping to be more aligned with customer adoption instead of keeping pace with industry leaders.

Tesla sells well, but Ford, even though it has been the number two brand in the U.S. for EVs, has not been able to keep pace. Tesla, simply put, is head and shoulders above everyone in the market when it comes to reliability, tech, and charging infrastructure. Although Ford has adopted Tesla’s North American Charging Standard (NACS) and gained access to the Supercharger Network, consumers still lean toward the Model 3 and Model Y, two vehicles that have dominated the market for the past several years.

Ford is taking a $400 million non-cash charge for the write-down of certain product-specific manufacturing assets for all previously planned all-electric SUVs. The company will no longer build these models, it said.

Focus on Commercial EVs

Ford will still be building EVs, but its entire game plan will be shifting significantly. Ford’s next-gen EVs will be built at the Ohio Assembly Plant in 2026 and will start with a commercial van.

The E-Transit will still be produced, as it is the best-selling commercial EV van in the country. It also helps business owners keep their bottom line as it has positive impacts on the total cost of ownership.

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A New, Low-Cost, High Efficiency EV

Ford will bring a new mid-sized EV pickup to market in 2027 with more range, utility, and useability. It will be the first vehicle that comes as a result of the platform developed by the Ford Skunkworks team that the company established in 2022.

The platform developed by the Skunkworks team will yield more EVs in “multiple vehicle styles” and is designed to scale quickly thanks to its “minimal complexity.”

A new Electric Truck

Ford’s F-150 Lightning was the best-selling EV truck for several months, although Cybertruck overtook it in June. Ford planned to bring a new truck to market next year, labeling it the “T3.” However, this has been pushed back.

Ford Project T3 – its next-gen pickup- is coming in 2025

Ford will now bring the T3 pickup to market in the latter half of 2027. This will offer more features and experiences than any other Ford truck, including upgraded bi-directional charging and advanced aerodynamics. It will be built at the BlueOval City Electric Truck Center in Tennessee.

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Overall, Ford’s shift in strategy is probably for the better, considering its business was quite literally hemorrhaging money. It is important that it develops and builds EVs, as many customers are still in the market for one and now prefer that powertrain to any other.

However, in the grand scheme, hybrids have taken over as the most desirable powertrain, which is pushing Ford to make this shift in the name of making money and going with what consumers want.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla reportedly testing Apple CarPlay integration: report

Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally.

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Credit: Tesla

Tesla is reportedly testing Apple’s CarPlay software for its vehicles, marking a major shift after years of resisting the tech giant’s ecosystem. 

Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally. The move could help Tesla gain more market share, as surveys have shown many buyers consider CarPlay as an essential feature when choosing a car.

Not the usual CarPlay experience

Bloomberg claimed that Tesla’s tests involve a rather unique way to integrate CarPlay. Instead of replacing the vehicle’s entire infotainment display, Tesla’s integration will reportedly feature a CarPlay window on the infotainment system. This limited approach will ensure that Tesla’s own software, such as Full Self-Driving’s visuals, remains dominant. 

The feature is expected to support wireless connectivity as well, bringing Tesla in line with other luxury automakers that already offer CarPlay. While plans remain fluid and may change before public release, the publication’s sources claimed that the rollout could happen within months. 

A change of heart

Tesla has been reluctant to grant Apple access to its in-car systems, partly due to Elon Musk’s past criticism of the tech giant’s App Store policies and its poaching of Tesla engineers during the failed Apple Car project. Tesla’s in-house software is also deemed by numerous owners as a superior option to CarPlay, thanks to its sleek design and rich feature set.

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With Apple’s retreat from building cars and Elon Musk’s relationship with Apple for X and Grok, however, the CEO’s stance on the tech giant seems to be improving. Overall, Tesla’s potential CarPlay integration would likely be appreciated by owners, as a McKinsey & Co. survey last year found that roughly one-third of buyers considered the lack of such systems a deal-breaker.

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China considering EV acceleration limits to curb high-speed accidents

If approved, the regulation would be a national standard.

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Credit: Tesla Asia/X

Recent reports have emerged stating that China is considering new national standards that would restrict how fast electric vehicles can accelerate upon each startup. The potential regulation is reportedly being considered amidst a rise in EV-related crashes. 

The draft for the proposed regulation was released by the Ministry of Public Security on November 10. If approved, the regulation would be a national standard.

New regulation targets default performance limits

Under the proposal, all passenger vehicles would start in a state where acceleration from 0–100 km/h (0-60 mph) would take no less than five seconds. This rule would apply to both pure EVs and plug-in hybrids, and it is aimed at preventing unintended acceleration caused by driver inexperience or surprise torque delivery. 

The public has until January 10, 2026, to submit feedback before the rule is finalized, as noted in a CNEV Post report.

Authorities have stated that the change reflects growing safety concerns amidst the arrival of more powerful electric cars. The new regulation would make it mandatory for drivers to deliberately engage performance modes, ensuring they are aware and ready for their vehicles’ increased power output before accelerating.

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A rise in accidents

China’s EV sector has seen an explosion of high-powered models, some capable of 0–100 km/h acceleration in under two seconds. These speeds were once reserved for supercars, but some electric cars such as the Xiaomi SU7 Ultra offer such performance at an affordable cost. 

However, authorities have observed that this performance has led to an uptick in accidents. I recent years, incidents of crashes involving lack of control in vehicles with rapid acceleration have risen, as per an explanatory note accompanying the draft. 

Part of this is due to drivers seemingly being unprepared for the power of their own vehicles. For context, driving schools in China typically use cars that accelerate to 100 km/h in more than 5 seconds. This level of acceleration is also typical in combustion-powered cars.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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Tesla Superchargers crowned best EV charging network in the UK for 2025

The Tesla Supercharger network was voted Best Large EV Charging Network for the second consecutive year.

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Credit: Tesla

Tesla has once again claimed the top spot in the UK’s most anticipated EV charging satisfaction survey. As per Zapmap’s 2025 driver satisfaction rankings, the Tesla Supercharger network was voted Best Large EV Charging Network for the second consecutive year. 

The annual survey, based on thousands of EV driver responses, measures reliability, ease of use, and payment experience across the UK’s public charging landscape.

Tesla tops the survey’s “Large” category

Zapmap’s 2025 rankings, which were drawn from nearly 4,000 battery electric vehicle (BEV) drivers, reflect how quickly public charging is evolving across the UK. For the survey’s “Large” network class, which includes systems with over 500 devices, Tesla once again stood out for reliability and cost efficiency. 

The automaker now offers 1,115 open Supercharger devices at 97 public sites, roughly 54% of its total UK network. That’s a 40% increase in public availability compared to September 2024. A particularly appreciated aspect of the Supercharger network is its cost, which continues to be “significantly lower prices than most rapid/ultra-rapid networks, with drivers also appreciating its reliability,” Zapmap noted.

Tesla Regional Manager’s comments 

Ollie Dodd, Senior Regional Manager for Northern Europe Charging at Tesla, shared his appreciation for the Supercharger network’s award. 

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“We’re thrilled to win Zapmap’s Best EV Charging Network for the second year in a row. Being recognized by the drivers themselves shows that our customer-centric and data-driven approach to building sites is well-received. We look forward to showcasing more customer-centric features in 2026 as we expand the network further and look towards new initiatives in roaming and payment methods,” he said.

Conducted during September and October 2025, Zapmap’s eighth annual survey found that reliability and payment flexibility remain top priorities among EV drivers, two things that the Supercharger network particularly excels in. Fortunately for UK EV owners, the Supercharger network is also aggressively growing.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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