Ford has unveiled its new AI-focused subsidiary, Latitude, focusing on “hands-free, eyes-off-the-road” autonomous driving solutions.
Ford CEO Jim Farley has previously stated that there is no better product to sell to consumers than time; more time with family, more time to relax, etc. And he has made it clear that he intends to do just that by selling vehicles with autonomous driving capabilities. Ford’s new subsidiary, Latitude, will work on that problem.
Ford claims that drivers spend “nearly 100 hours a year sitting in traffic,” an unpleasant, stressful, and time-consuming activity that benefits nobody. In response, Ford introduced its BlueCruise level 2 autonomous driving solution, which has already accumulated over 50 million miles since launch, but Ford’s ambitions are higher.
The Blue Oval’s newest venture, Latitude, is focused on level 3 autonomous driving, allowing a driver to let go of the wheel and completely take their eyes off the road.
“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer of Ford. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology…”
This isn’t Ford’s first entry into level 3 autonomy, but it will hopefully be its most successful. Ford’s previous venture, working with Volkswagen Group, much like GM’s Cruise subsidiary, was focused on creating a LiDAR/AI-based autonomous taxi service that could serve customers in America’s largest cities. However, that initial project failed, with the American automaker selling off its share late last year.
Ford is far from the only legacy automaker focusing on introducing autonomous driving to the mass market. Long-time competitor General Motors operates both the aforementioned Cruise taxi service and its own proprietary software, Super Cruise. However, Stellantis, lagging behind its big-three siblings, has yet to invest similarly.
Clear leaders in the field of autonomy have already appeared in the United States. Tesla has taken the market by storm with its Autopilot and more advanced Full-Self-Driving systems. Simultaneously, another upmarket competitor, Mercedes-Benz, has become the first company to operate level 3 autonomous vehicles in the States, backed by a promise of legal liability.
In short, Ford is far from leading the category in terms of autonomy, but with so many automakers yet to invest, Ford is part of a select few headed on a clear path forward. Hopefully, that mindset, and its new subsidiary, will allow the historic company to compete well in the coming years.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla-inspired door handles prohibited under China’s new safety standard
The rule effectively ends a design trend pioneered by Tesla and widely adopted across China’s electric vehicle market.
China will ban hidden door handles on electric vehicles starting 2027 under a new national safety standard, forcing automakers to equip their cars with mechanical exterior and interior handles.
The rule effectively ends a design trend pioneered by Tesla and widely adopted across China’s electric vehicle market.
China bans hidden door handles
China’s Ministry of Industry and Information Technology (MIIT) noted that the new mandatory national auto safety standard on EV door handles will take effect on January 1, 2027. For models that have already received approval and are scheduled for launch, automakers will be allowed to complete required design changes by January 2029.
Under the new rules, exterior door handles must remain operable even in scenarios involving irreversible restraint system failures or thermal runaway incidents in the battery pack. Doors must also be capable of opening even if the vehicle loses electrical power. Interior doors must include at least one independent mechanical release handle per door as well.
Safety concerns drive rollback
Hidden and electrically actuated door handles have become mainstream in recent years as EV makers pursued cleaner styling and improved aerodynamics. Tesla pioneered the hidden handle design, and it was adopted by most Chinese EV manufacturers in either fully hidden or semi-hidden forms, as noted in a CNEV Post report. Today, about 60% of top-selling EVs in China use the design.
Chinese regulators have stated that the designs pose safety risks, particularly in crashes or power failures where doors may not open from the inside or outside. Authorities cited multiple fatal incidents in which occupants or rescuers were unable to open vehicle doors after collisions.
One high-profile case occurred last October, when a Xiaomi SU7, a vehicle designed to be a competitor to the Tesla Model 3, caught fire following a crash in Chengdu in southwest China. The driver died after bystanders were unable to open the doors. The incident sparked intense scrutiny over the SU7’s Tesla-inspired door handles.
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Tesla’s global fleet surpasses 9 million vehicles worldwide
The update was posted by Tesla China, which competes in the world’s most competitive electric vehicle market.
Tesla’s global fleet has now exceeded 9 million vehicles, a major milestone for the electric vehicle maker.
The update was posted by Tesla China, which competes in the world’s most competitive electric vehicle market.
Tesla’s global fleet crosses 9 million vehicles
The milestone was highlighted in a graphic shared by Tesla China, which thanked the over nine million Tesla owners worldwide for their support over the years. To celebrate the milestone, Tesla China announced several incentives for select owners, from Model Y L test drives to Tesla Bot Premium Gift Sets to Supercharging perks.
The milestone comes 16 years after the company started delivering its first vehicle, the original Tesla Roadster, as observed by members of the Tesla community. The first production Roadster was delivered to Elon Musk, who was serving as chairman at the time.
Reaching a global fleet of more than 9 million vehicles reflects the cumulative impact of Tesla’s growth over the past decade, particularly following the introduction of high-volume models such as the Model 3 and Model Y. The Model 3 and Model Y have allowed Tesla to transform from a niche automaker into one of the world’s largest producers of electric cars.
Strong China sales help drive fleet growth
Tesla’s expanding global footprint has been supported by solid performance in China, where the company posted a strong finish to 2025. In December, the Model Y ranked as the country’s top-selling new energy vehicle, as per sales data compiled by Chinese auto industry aggregator Yiche.
The Model Y led China’s NEV rankings with approximately 65,874 units sold during the month, outperforming a field dominated by domestic manufacturers such as BYD, SAIC-GM-Wuling, and Xiaomi. Tesla’s Model 3 also delivered an impressive result, ranking eighth overall with just under 28,000 units sold, ahead of numerous locally produced competitors despite its premium pricing.
Tesla China’s broader performance in December was equally notable. The company sold 97,171 vehicles wholesale during the month, based on data from the China Passenger Car Association. The result marked Tesla China’s second-highest monthly total on record, trailing only November 2022’s peak of 100,291 units.
Tesla has launched another new affordable Model Y configuration in the United States, now adding a fifth version of the all-electric crossover to its lineup, diversifying the car’s options and giving consumers more choices at the time of purchase.
Tesla launched the Model Y All-Wheel-Drive on Monday night, pricing it at $41,990. It features 294 miles of range, a 125 MPH top speed, and a 0-60 MPH acceleration rate of 4.6 seconds.
The vehicle is the second most-affordable configuration of the Model Y, only eclipsing the Model Y Rear-Wheel-Drive, which is priced at $39,990.
The move to expand the Model Y lineup comes just a week after CEO Elon Musk confirmed the company would remove the Model S and Model X from production, making way for manufacturing of the Optimus robot at the company’s Fremont, California, factory.
🚨 Tesla has just launched the Model Y All-Wheel-Drive, a new configuration, in the U.S. for $41,990
It has 294 miles of range, a 4.6s 0-60 MPH acceleration rate, and a 125 MPH top speed pic.twitter.com/cyd81m26vB
— TESLARATI (@Teslarati) February 3, 2026
The Model Y All-Wheel-Drive fits the bill of the “Standard” offerings of the vehicle that Tesla launched last year. It is void of many of the more luxurious features, which are available in the “Premium” trim levels, available in Rear-Wheel-Drive, All-Wheel-Drive, and Performance.
The differences between the Standard and Premium configurations can be found in the video below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
With five configurations now available in the Model Y, it certainly seems as if Tesla is attempting to get the vehicle available in more options than ever before.
With the Model S and Model X being removed from production due to their irrelevance to the future and Tesla’s focus on autonomy, diversifying the Model Y portfolio seems to align with the idea that the company is okay with making more variations of its most popular car.
Tesla Model Y Standard: first impressions from a Premium owner
Removing the Model S and Model X and replacing them with a new Model Y configuration is not exactly what fans have been wanting; many have been wondering what Tesla will do to replace the need for a bigger SUV for large families.
Nevertheless, Tesla’s relentless attitude toward solving autonomy and its preparation to launch a self-driving ride-hailing service seem to fit the bill for this move. Soon, it will be the Model 3, Model Y, and Cybercab playing the main parts of this autonomous future. The Cybertruck will be sticking around for other things, like local hauling.
Tesla-inspired door handles prohibited under China’s new safety standard
Tesla’s global fleet surpasses 9 million vehicles worldwide
