Connect with us

News

Full autonomy will arrive sooner than expected, says Tesla CEO

Published

on

Tesla Autopilot in 'Shadow Mode' will pit human vs computer

During the Tesla Motors earnings call on Wednesday, Elon Musk told analysts and investors, “Full autonomy is going to come a hell of a lot faster than anyone thinks it will. And I think what we’ve got under development is going to blow people’s minds. Blows my mind.”

Full autonomy will reduce fatalities

He bemoaned the amount of attention being paid to the first fatality while using Autopilot. Even though there are more than 32,000 highway deaths a year in America — a number that has gone up recently as cheap gasoline has led to an increase in the number of miles driven — the media, regulators, and even Congress have been talking non-stop about the death of Joshua Brown on May 7.

“Tesla can’t sneeze without there being a national headline,” Musk said. He promised that work on full autonomous driving would continue with the intention of making it available as soon as possible. It will make the Tesla Minibus possible, an idea that was contained in Musk’s Master Plan Part Deux when it was revealed last month.

Tesla to make own inverter

Even though the Tesla/SolarCity merger is not yet a done deal, Musk is behaving as if it is inevitable. A critical piece of any solar power system is the inverter. It converts the direct current supplied by solar panels into the alternating current used by homes and businesses. It is essential to the Tesla Powerwall residential storage battery system.

“There’s no question Tesla’s going to do an integrated inverter. It’s the logical thing to do,” said Musk during the conference call. “Most people don’t even know what an inverter is.”

Advertisement
-->

Until this point, Tesla has been using inverters supplied by third parties, but Musk has a preference for bringing as many components of his products in-house, where design and supplies can be tightly controlled.

Climbing out of “factory hell”

Musk told analysts on Wednesday that Tesla “just managed to climb out of hell” in June but now the “production line is humming.”  The company reported weekly production stood at 2,000 cars by the end of the quarter. Musk expects that number to increase to 2,200 cars a week in Q3 and rise higher still to 2,400 cars a week by the end of the year.

Burned by persistent delays from suppliers for the Model X, he sent a warning to suppliers involved with the production of the Model 3, saying “suppliers who fall short will be cut out of the picture.”

EPS disappoint

Tesla reported a lost of $1.06 per share for Q2, which was considerably more than most analysts expected. The stock was down immediately after the earnings call but quickly rebounded in after hours trading. The stock reaction is “another lesson that Tesla’s stock doesn’t trade over earnings per share,” said analyst Ben Kallo of Robert W. Baird & Co. “Automotive gross margin improved, and the commentary about demand helps with the stock as well.”

As much as Elon dislikes the attention being paid to Tesla because of the death of Joshua Brown, his company gets more press attention than all other car makers combined — a critical part of Tesla’s plan to market its cars without the benefit of traditional advertising.

Advertisement
-->

That flood of news about Tesla, which focuses mostly on the consistently buoyant projections from Musk himself, is what keeps the company’s stock price high. People aren’t buying today’s performance. They are buying the future. If you believe everything Elon Musk is saying, that future looks very bright indeed.

Source: Bloomberg, Photo credit: Electric Jen

"I write about technology and the coming zero emissions revolution."

Advertisement
Comments

News

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

Published

on

tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

Advertisement
-->

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Advertisement
-->

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

Continue Reading

News

Tesla Model Y Standard: first impressions from a Premium owner

Published

on

Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

Advertisement
-->

Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

Advertisement
-->

The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

Advertisement
-->

The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

Advertisement
-->

Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

Advertisement
-->

I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

Advertisement
-->
Continue Reading

News

Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

Published

on

Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

Advertisement
-->

Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

Continue Reading