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Full autonomy will arrive sooner than expected, says Tesla CEO
During the Tesla Motors earnings call on Wednesday, Elon Musk told analysts and investors, “Full autonomy is going to come a hell of a lot faster than anyone thinks it will. And I think what we’ve got under development is going to blow people’s minds. Blows my mind.”
Full autonomy will reduce fatalities
He bemoaned the amount of attention being paid to the first fatality while using Autopilot. Even though there are more than 32,000 highway deaths a year in America — a number that has gone up recently as cheap gasoline has led to an increase in the number of miles driven — the media, regulators, and even Congress have been talking non-stop about the death of Joshua Brown on May 7.
“Tesla can’t sneeze without there being a national headline,” Musk said. He promised that work on full autonomous driving would continue with the intention of making it available as soon as possible. It will make the Tesla Minibus possible, an idea that was contained in Musk’s Master Plan Part Deux when it was revealed last month.
Tesla to make own inverter
Even though the Tesla/SolarCity merger is not yet a done deal, Musk is behaving as if it is inevitable. A critical piece of any solar power system is the inverter. It converts the direct current supplied by solar panels into the alternating current used by homes and businesses. It is essential to the Tesla Powerwall residential storage battery system.
“There’s no question Tesla’s going to do an integrated inverter. It’s the logical thing to do,” said Musk during the conference call. “Most people don’t even know what an inverter is.”
Until this point, Tesla has been using inverters supplied by third parties, but Musk has a preference for bringing as many components of his products in-house, where design and supplies can be tightly controlled.
Climbing out of “factory hell”
Musk told analysts on Wednesday that Tesla “just managed to climb out of hell” in June but now the “production line is humming.” The company reported weekly production stood at 2,000 cars by the end of the quarter. Musk expects that number to increase to 2,200 cars a week in Q3 and rise higher still to 2,400 cars a week by the end of the year.
Burned by persistent delays from suppliers for the Model X, he sent a warning to suppliers involved with the production of the Model 3, saying “suppliers who fall short will be cut out of the picture.”
EPS disappoint
Tesla reported a lost of $1.06 per share for Q2, which was considerably more than most analysts expected. The stock was down immediately after the earnings call but quickly rebounded in after hours trading. The stock reaction is “another lesson that Tesla’s stock doesn’t trade over earnings per share,” said analyst Ben Kallo of Robert W. Baird & Co. “Automotive gross margin improved, and the commentary about demand helps with the stock as well.”
As much as Elon dislikes the attention being paid to Tesla because of the death of Joshua Brown, his company gets more press attention than all other car makers combined — a critical part of Tesla’s plan to market its cars without the benefit of traditional advertising.
That flood of news about Tesla, which focuses mostly on the consistently buoyant projections from Musk himself, is what keeps the company’s stock price high. People aren’t buying today’s performance. They are buying the future. If you believe everything Elon Musk is saying, that future looks very bright indeed.
Source: Bloomberg, Photo credit: Electric Jen
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
Tesla counters Norway’s VAT hike with dedicated consumer bonus
