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General Motors to develop sustainable EV Motor Magnets with Niron Magnetics

(Credit: Niron Magnetics)

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General Motors (GM) partnered with Niron Magnetics to develop sustainable electric vehicle (EV) motor magnets. The legacy automaker’s motor magnets with Niron will be a crucial part of GM’s Ultium Platform, which is built for electric vehicle production. 

General Motors states that the magnets in EV motors are an excellent opportunity to reduce cost and environmental impact simultaneously compared to traditional magnet materials. The automaker plans to localize its EV supply in North America, including the production of motor magnets for electric vehicles. 

Niron Magnetics is based in Minneapolis and developed its proprietary Clean Earth Magnet®. It has developed the world’s first and only permanent magnet with automotive-grade power free from critical materials, including rare or heavy earth minerals. Clean Earth Magnet® is based on iron nitride, an abundant and affordable material. 

“We believe Niron’s unique technology can play a key role in reducing rare earth minerals from EV motors and help us further scale our North American-based supply chain for EVs,” said Anirvan Coomer, president of GM Ventures. “Our path to an all-electric future will be enabled not only by our own research and development efforts but also by investing in next-generation technology from startups and established companies outside our four walls.”

GM and Niron entered a strategic partnership agreement to co-develop Clean Earth Magnet® motor technology for the automaker’s future electric vehicles. General Motors invested in Niron, supporting its manufacturing and commercialization of sustainable magnets. 

“GM invented rare earth permanent magnets nearly 40 years ago, and now we’re working together to bring the next generation of automotive magnet technology to market,” said Jonathan Rowntree, CEO of Niron Magnetics. “We think that our Clean Earth Magnets can help GM in its goal to put everyone in an EV.” 

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Tesla Full Self-Driving gets an offer to be insured for ‘almost free’

“If @elonmusk is game, we’d be happy to explore insuring Tesla FSD miles for (almost) free.”

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Credit: Tesla

Tesla Full Self-Driving just got an insurance offer from Lemonade Co-founder and President Shai Wininger that might be too good to pass up, as he wants to insure vehicles on FSD for “almost free.”

Traditionally, Tesla vehicles are slightly more expensive to insure with traditional companies because of higher repair costs that stem from their technology and state-of-the-art structural battery design.

However, the development of the Full Self-Driving suite by Tesla has certainly pulled some tech entrepreneurs and others to believe the vehicles should be much cheaper to insure.

While there are certainly people on both sides of the spectrum, a handful of notable tech figures believe the data shows that Teslas operating on FSD are safer than human drivers.

Tesla Q2 2025 vehicle safety report proves FSD makes driving almost 10X safer

One of the tech figures who believes that is Shai Wininger, President and Co-founder of Lemonade, an insurance company that has nearly two million customers.

On X, Wininger recently announced the direct integration with Tesla vehicles that would roll out to Lemonade customers. The integration would “remove the need for a UBI device in our Pay Per Mile product. This makes activating Lemonade Car on Teslas effortless and lets us cut hardware and shipping costs, helping lower prices for Tesla drivers even further.”

He said the Tesla API complemented Lemonade’s platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”

He then proposed an idea to CEO Elon Musk, stating that Lemonade would “be happy to explore insuring Tesla FSD miles for (almost) free.”

It would provide Tesla drivers with stable and accurate insurance, while also incentivizing owners to utilize the Full Self-Driving suite for their miles, making the semi-autonomous driving platform extremely cost-effective to use.

Wininger said it would be available in states where Tesla’s in-house insurance program is not available. Tesla Insurance is available in twelve states, and is looking to expand in Florida, as we reported earlier this week. However, it has not expanded to a new state in about three years.

The thought of Lemonade being able to insure FSD miles for almost nothing is an extremely attractive offer from Wininger, and could potentially be a new outlet to make Teslas even less expensive to own and operate throughout their lifetime.

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Elon Musk

Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

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Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).

Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.

The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.

However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.

The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”

However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.

If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.

Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.

Tesla launched an ad for Elon Musk’s pay package on Paramount+

Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”

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Tesla is adding an interesting feature to its centerscreen in a coming update

In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38

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Credit: Tesla

Tesla is adding an interesting feature to its center touchscreen in a coming update, according to a noted hacker.

In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38. Details on the use case are slim, but he said the feature would export the car screen so it could be viewed remotely.

It would bring up a notification on the screen, along with a four-digit pin that would link the two together:

As previously mentioned, the use case is unclear, but there are some ideas. One of which is for remote support, which is something Apple has used to help resolve issues with its products.

Support staff and employees routinely tap into customers’ screens to help resolve issues, so this could be a way Tesla could also use it.

This seems especially relevant with Robotaxi, as the screen might be a crucial part of resolving customer complaints when there is no employee in the car.

Additionally, it seems as if it will not be exclusive to those owners who have newer vehicles that utilize the AMD chip. Intel will get support with the new feature as well, according to what green has noticed in the coding.

Finally, it could also be used with all sorts of content creation, especially as Full Self-Driving videos and what the vehicle sees in Driver Visualization.

As it is released, Tesla will likely release more information regarding what the screensharing mode will be used for.

For right now, many owners are wondering where it could actually work and what advantages it will offer for owners as well as the company itself.

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