News
Get ready for a Tesla pickup and heavy-duty truck

Tesla CEO Elon Musk first outlined his plans to create a fleet of electric vehicles and sustainable energy products when he published the first “Secret Tesla Motors Master Plan” nearly a decade ago. The vision for the future would begin with production of a high-priced sports car: the Roadster, before moving onto progressively more affordable vehicles; the Model S luxury sedan and Model X SUV would come next, and ultimately to the affordable $35,000 mass-market sedan.
With Musk’s new announcement that Tesla has a Master Plan, Part Deux, the company revealed its goal to venture into the broader automotive market by expanding its fleet to a pickup, heavy-duty truck and a smaller SUV. But it doesn’t stop there. Plan 2.0 also calls for a “Tesla Semi” that will be used for transporting cargo at a “substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.”, says Musk.
Musk has said during past interviews that Tesla is “quite likely” to build a truck in the future which certainly seems to be the case now with confirmation via the sequel to his original Master Plan.
“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year.”
While the idea of venturing into the truck market by Tesla seems like the next logical step, building a pickup that will “address most of the consumer market” will be challenging considering the needs for a presumably heavier and purpose-built hauler. But Musk’s ambitions to build trucks also suggests that Tesla Energy has lofty goals with possibly producing higher energy density battery cells and increase battery capacity beyond the anticipated 5% per year.
- Rendition of a Tesla pickup trunk via Autobild.de
- Tesla Model P via EV.network
- Tesla heavy-duty pickup via TopSpeed
Though we’d much prefer to read about the Tesla Roadster, in specific a plan to produce the next version of its decade-old sports coupe, said to become the quickest Tesla ever with Maximum Plaid mode, we’re still glad to see Tesla stepping up to the plate and readying itself to take a swing at this entirely new pickup and heavy-duty truck market. Because ultimately it’s about the company’s unrelenting goal to transition the world to using sustainable transportation, no matter the path you take.
Feature image: rendition of a Tesla pickup via EV.network
Elon Musk
Elon Musk says this essential Tesla Robotaxi feature will be here soon
Tesla will work to solve automatic parking at available Supercharger stalls with future updates.

Elon Musk reiterated that one feature, which is ultimately an essential part of the operation of the Tesla Robotaxi platform, will be here soon.
Tesla released a new video of its longest Full Self-Driving demo yesterday, showing off a zero-intervention drive from San Francisco to Los Angeles. The drive is roughly seven hours and 360 miles long, and not a single need for the driver to touch the wheel was recorded.
Tesla flexes its most impressive and longest Full Self-Driving demo yet
There was one question that was brought up by an owner that brings up an interesting point. Tesla still needs to solve the vehicle’s ability to pull into Superchargers automatically, something that does not currently have a high success rate, at least for the owner who got a response from CEO Elon Musk.
Musk assured him that a Tesla’s ability to pull into open parking spaces at Superchargers would be more reliable with future software updates. Owners can see how many and which exact stalls are available before traveling to a Supercharger, so Teslas should be able to identify these stalls and pull in automatically:
Yeah, it will work essentially perfectly with future software updates
— Elon Musk (@elonmusk) August 12, 2025
This is a small part of what will be imperative for the charging experience when Robotaxi launches in the coming years. Tesla plans to enable customer-owned cars to potentially enter the Robotaxi fleet and become an autonomous ride-sharing vehicle by next year.
However, it still needs to figure out autonomous charging. There are two parts to that process: pulling into the spot and charging without human need to connect the Supercharger to the vehicle.
Tesla used to consider a robotic snake-arm charger for this, but it has talked about induction charging more recently. Wireless charging seems to be the route that Tesla plans to go, but it might take some time to resolve the energy loss issue and make it an efficient charging method.
Tesla flexes Robotaxi wireless charging — autonomy from top to bottom
Tesla has said its wireless charging efficiency is “well above 90 percent.”
Nevertheless, Tesla is still working toward figuring out all of the edge cases of Robotaxi operation. Figuring out charging without the need of a human is just one part of the puzzle it still has yet to solve, but with its improvements over the past few years, there’s no doubt Tesla will find the missing piece.
News
Tesla Superchargers get massive nod in new study showing reliability
It showed Tesla Superchargers had the highest score on the 1,000-point scale with 709. They also had the highest reliability, as respondents reported they only had failed charging visits at Tesla Superchargers four percent of the time.

Tesla Superchargers got a massive nod in a new study that showed reliability across EV charging suppliers as electric car ownership in the United States continues to grow.
J.D. Power’s 2025 U.S. Electric Vehicle Experience Public Charging Study aims to find the most (and least) reliable charging suppliers for EV owners.
While charging has become much more popular over the past few years, thanks to the increase in sales of electric vehicles, they are still not quite as plentiful as gas pumps for combustion engine cars.
Tesla is rolling out a new ‘Supercharger queue’ in an effort to end one issue
For this fact alone, it is imperative that EV charging companies offer a fast and reliable product that will enable confidence and peace of mind for car owners. There are quite a few companies out there, but Tesla has the most expansive charging network, not only in the U.S., but globally.
It also has the most reliable chargers, a fact that was reiterated in this year’s J.D. Power study, which was released today.
It showed Tesla Superchargers had the highest score on the 1,000-point scale with 709. They also had the highest reliability, as respondents reported they only had failed charging visits at Tesla Superchargers four percent of the time. This beat out Electrify America at six percent, Red E at 10 percent, and EVgo and 12 percent.
🚨 Tesla Superchargers also scored the highest in a 1,000-point customer satisfaction scale with a score of 709.
It dropped 22 points from last year, but the study showed most complaints came from non-Tesla owners who said processing and payments were not as streamlined as they… https://t.co/myv5kOLkgY
— TESLARATI (@Teslarati) August 13, 2025
These companies were the only ones to report failed charging visits below the average.
Tesla’s 709 score on the 1,000-point scale was a 22-point drop from last year, but the study said that most of the complaints came from non-Tesla owners.
Many non-Tesla EVs now have access to the company’s Supercharging Network, and the complaints came from those drivers as they stated the process and payment were not as streamlined for them.
Brent Gruber, Executive Director of the EV practice at J.D. Power, said:
“Tesla has facilitated an experience for its owners by creating an optimal technical environment that makes the charging process very easy to use and complete payments. That process isn’t quite as streamlined for non-Tesla owners.”
This likely came from the increased per-kilowatt-hour rate that non-Tesla owners are required to pay for having access to the company’s massive charging network.
For Tesla owners, reliability is not much of a concern. Apart from vandalism, it is pretty rare that a Supercharger stall is out of service, but, of course, it happens.
The important thing to note is that this study continues to show Tesla’s focus on keeping its charging network up and running, especially now that non-Tesla owners are able to utilize them.
Investor's Corner
Deutsche Bank boosts Tesla (TSLA) stake by 20.8% to over $2.6 billion
The German banking giant now owns 10,076,461 Tesla shares.

Deutsche Bank AG has significantly increased its position in Tesla (NASDAQ: TSLA), boosting its stake by 20.8% in the first quarter.
The German banking giant now owns 10,076,461 Tesla shares, an additional 1,733,531 shares compared to the previous quarter, valued at roughly $2.61 billion.
A top holding
As noted in a report from MarketBeat, Tesla now represents about 1% of Deutsche Bank’s overall investment portfolio, making it the firm’s 13th-largest holding. This also means that Deutsche Bank now owns 0.31% of the electric vehicle maker, at least as of its most recent SEC filing.
Tesla shares are typically volatile, and they are still being traded actively, with an average trading volume of 104.7 million. As of writing, Tesla has a market capitalization of around $1.11 trillion, making it the biggest automaker in the world by far.
Institutional investors
Deutsche Bank is not the only firm that has been increasing its stake in TSLA. Charles Schwab Investment Management raised its Tesla holdings by 4.9% in Q1, resulting in the firm now controlling over 18.17 million shares worth $4.71 billion. Evolution Wealth Advisors also increased its Tesla stake by 85.7% to over 13,000 shares.
Overall, institutional support for Tesla remains robust, with 66.2% of the company’s stock held by hedge funds and other large investors.
TSLA stock has been seeing some momentum as of late, amidst reports that the electric vehicle maker is making progress in several of its key initiatives. Tesla’s Robotaxi business in Austin and the Bay Area is expanding well, and Elon Musk recently announced that FSD V14 should be released soon to consumers. Tesla China is also expected to launch the Model Y L, a six-seat extended wheelbase version of its best-selling car, before the end of the third quarter.
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