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Highlights from Tesla’s Gigafactory Media Event

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Tesla kicked off its Gigafactory Tour on Tuesday, July 26 with a media event. We’re providing the best curated Tweets from today’s event followed by a live Tweet from the official Gigafactory Grand Opening party scheduled for this Fiday, July 29.

Follow us on Twitter and join us Live from the Tesla Gigafactory!

July 25: Tesla Gigafactory Media Event (Pacific Time):

  • 12:00-12:30 PM: Arrival at the Gigafactory and intro
  • 12:30- 2:30 PM: Exterior and Interior tours
  • 3:00-4:00 PM: Remarks and Q&A with Elon Musk and JB Straubel
  • 4:15/30 PM: Shuttle departs Gigafactory

 

We’ll provide an update in a follow up post with results from the Q&A

Elon Musk and JB Straubel take the stage for Q&A

Alongside Elon and JB is an executive from Panasonic.

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Q&A with Elon Musk & JB Straubel coming up

Tesla Gigafactory robots in action

https://twitter.com/danielsparks/status/758058708895092736

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Top 6 tidbits about Tesla’s Gigafactory revealed through building permits

Tesla continues its expansion on the Gigafactory as seen at outer areas of the main plant where steel construction beams are being put into place.

Tesla describes their relationship with Panasonic

Media was chaperoned to a no-photography-allowed section within the plant that housed proprietary equipment from Panasonic.

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https://twitter.com/ByBenSpillman/status/758048060077289472

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Tesla is already assembling Powerwall units

Area within the Gigafactory where battery cells will be produced

https://twitter.com/danielsparks/status/758044716273315841

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Water treatment facility located on the east side behind the main entrance to the Gigafactory

https://twitter.com/ByBenSpillman/status/758038584393732096

The Gigafactory looks small by comparison to its expansive surroundings

https://twitter.com/danielsparks/status/758036769904263168

Tesla’s Gigafactory occupies a relatively small footprint within the overall 3200 acres of land purchased

 

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Miniature models of the Gigafactory office space and production floor

https://twitter.com/danielsparks/status/758039972121186304

A model of the Gigafactory is seen in the lobby showing robots in action on the production floor.

A “you are here” label reveals that the current size of the Gigafactory is only 14% of what it will ultimately be.

https://twitter.com/ByBenSpillman/status/758021392272986112

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Entrance to the Gigafactory

 

Tesla giving test drives in a Model S P90D before taking groups to tour the interior of the Gigafactory

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Greeted by a beautiful Tesla Model 3 at the entrance of the Gigafactory

https://twitter.com/danielsparks/status/758020744747941888

Media making a pitstop at the security gate on Electric Avenue before heading into the Gigafactory

https://twitter.com/danielsparks/status/758015650560249856

New aerial photos of the Gigafactory taken on Sunday, July 24 shows a security guard shack located on the main road leading into the property.

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Elon Musk

Lufthansa Group to equip Starlink on its 850-aircraft fleet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.

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Credit: Lufthansa

Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers. 

This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.

Starlink in-flight internet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release

Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.

Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.

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Free high-speed access

As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.

“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers. 

“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said. 

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Elon Musk

Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

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Credit: Duke University

Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance. 

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

Tesla secures top talent

According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.

Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.

Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.

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Tesla’s problem solver

Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.

Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production. 

With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.

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Tesla counters Norway’s VAT hike with dedicated consumer bonus

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

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Credit: Tesla Europe & Middle East/X

Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

A “Tesla bonus”

Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”

This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.

This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.

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Stabilizing demand

In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.

The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.

“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.

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