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Highlights from Tesla’s Gigafactory Media Event

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Tesla kicked off its Gigafactory Tour on Tuesday, July 26 with a media event. We’re providing the best curated Tweets from today’s event followed by a live Tweet from the official Gigafactory Grand Opening party scheduled for this Fiday, July 29.

Follow us on Twitter and join us Live from the Tesla Gigafactory!

July 25: Tesla Gigafactory Media Event (Pacific Time):

  • 12:00-12:30 PM: Arrival at the Gigafactory and intro
  • 12:30- 2:30 PM: Exterior and Interior tours
  • 3:00-4:00 PM: Remarks and Q&A with Elon Musk and JB Straubel
  • 4:15/30 PM: Shuttle departs Gigafactory

 

We’ll provide an update in a follow up post with results from the Q&A

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Elon Musk and JB Straubel take the stage for Q&A

Alongside Elon and JB is an executive from Panasonic.

Q&A with Elon Musk & JB Straubel coming up

Tesla Gigafactory robots in action

https://twitter.com/danielsparks/status/758058708895092736

https://twitter.com/danielsparks/status/758058583426682880

Top 6 tidbits about Tesla’s Gigafactory revealed through building permits

Tesla continues its expansion on the Gigafactory as seen at outer areas of the main plant where steel construction beams are being put into place.

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Tesla describes their relationship with Panasonic

Media was chaperoned to a no-photography-allowed section within the plant that housed proprietary equipment from Panasonic.

https://twitter.com/ByBenSpillman/status/758048060077289472

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https://twitter.com/ByBenSpillman/status/758061212345085952

Tesla is already assembling Powerwall units

Area within the Gigafactory where battery cells will be produced

https://twitter.com/danielsparks/status/758044716273315841

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Water treatment facility located on the east side behind the main entrance to the Gigafactory

https://twitter.com/ByBenSpillman/status/758038584393732096

The Gigafactory looks small by comparison to its expansive surroundings

https://twitter.com/danielsparks/status/758036769904263168

Tesla’s Gigafactory occupies a relatively small footprint within the overall 3200 acres of land purchased

 

Miniature models of the Gigafactory office space and production floor

https://twitter.com/danielsparks/status/758039972121186304

A model of the Gigafactory is seen in the lobby showing robots in action on the production floor.

A “you are here” label reveals that the current size of the Gigafactory is only 14% of what it will ultimately be.

https://twitter.com/ByBenSpillman/status/758021392272986112

Entrance to the Gigafactory

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Tesla giving test drives in a Model S P90D before taking groups to tour the interior of the Gigafactory

Greeted by a beautiful Tesla Model 3 at the entrance of the Gigafactory

https://twitter.com/danielsparks/status/758020744747941888

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Media making a pitstop at the security gate on Electric Avenue before heading into the Gigafactory

https://twitter.com/danielsparks/status/758015650560249856

New aerial photos of the Gigafactory taken on Sunday, July 24 shows a security guard shack located on the main road leading into the property.

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Tesla pushes back against unfair reporting of accidents

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(Credit: Tesla)

Tesla is pushing back against the unfair reporting of accidents involving its vehicles. Many media outlets were quick to jump to conclusions about a fatal accident involving a Tesla in Katy, Texas, that happened recently.

The driver of the vehicle, which slammed into a brick house and killed a woman inside, stated the car was operating on Autopilot. Tesla CEO Elon Musk and Head of AI Ashok Elluswamy both challenged that claim, with Elluswamy revealing last night that the system was overridden by the driver, who pressed the accelerator pedal “all the way to 100%.”

Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration

The car reached a speed of 73 MPH during the crash, Elluswamy detailed, and stated that the accelerator pedal was even pressed after the crash.

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The story has been spread throughout the media with either incomplete or incorrect reporting, with some stories still not updated nearly 24 hours after Musk and Elluswamy posted answers about the crash on X.

The reporting has been a thorn in the side of Tesla for several years. Vehicle accidents involving Teslas are usually reported with the manufacturer’s name in the headline, while other companies are free of criticism when their cars are involved in accidents.

Here’s an example of that:

Many media outlets stated the car was in “self-driving mode” or “Autopilot mode” when the car crashed. The truth is, now that Tesla has chimed in, that the driver had manually overriden the system by pressing the accelerator. Elluswamy commented on the unfair reporting:

“This blatantly irresponsible reporting does more harm to people than they realize.

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Using Tesla self-driving is far safer than manual driving, and this was measured over 10B miles.

Planting such FUD in the minds of general public, who might not know the all the facts, might prevent them from using this technology that makes them safer.”

The damage these headlines do to Tesla and the self-driving car movement is unexplainable. Most people do not realize the safeguards that are in place with Tesla’s self-driving functions; many people who have used it know the car would never travel at that speed in a residential area, not even on the most aggressive “Mad Max” setting.

It is important to remember that Tesla Full Self-Driving is not autonomous, and the company never claimed it was. Drivers are still responsible for paying attention and remaining vigilant. They must be able to take over at all times.

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Tesla gets another layer of gamification with Free Supercharging on the line

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Credit: Tesla

Tesla Supercharging is getting yet another layer of gamification, as the company is rolling out a new competition that could win Free Supercharging miles.

Tesla is ramping up its efforts to make vehicle ownership more engaging through gamification. In June 2026, the company announced the 2026 Free Supercharging Competition, building on the Charging Passport feature introduced the previous year. This initiative turns Supercharging into a competitive, collectible adventure while offering substantial real-world incentives.

The Charging Passport, rolled out late last year, functions like a digital travel log or a year-in-review for Tesla owners. These types of things are used by many platforms, including Spotify and Apple Music, which show listeners what type of taste they had for the year.

Accessed in the Tesla App under the ‘Charging’ section, it displays a map of visited Superchargers, key stats, such as total energy charged (kWh), number of unique sites, total charging sessions, top charging day, and miles added. Owners earn collectible Charging Badges in categories, which include:

  • Charging Milestones – for total energy, consecutive weeks of Supercharging, or unique sites visited
  • Iconic Chargers – for Flagship Locations or stations near famous landmarks
  • Special Events – limited-time badges for specific experiences. These badges appear within 24 hours of qualifying activity and provide a fun, shareable recap of an owner’s Supercharging journeys. Milestone progress resets annually, allowing fresh challenges each year

The 2026 contest elevates this gamification by rewarding top performers with lifetime free Supercharging. All Supercharging sessions from January 1 to December 31, 2026, count toward the competition. To participate, owners must enable “Share Charging Data with Tesla App” in vehicle settings and open the 2026 Charging Passport in the app at least once before January 1, 2027.

Nine winners will be selected — three per region (Americas, Asia-Pacific, and EMEA, with some  countries excluded for regulatory reasons) — one in each of three categories:

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  • Longest Trip: Longest continuous streak of unique Supercharger locations where each new site is visited within 24 hours of the previous session’s start time
  • Most Unique Supercharger Sites Visited: Highest number of distinct locations
  • Most Energy Supercharged: Highest total in kWh charged at Superchargers

A unique site is defined as shown in the Tesla app or vehicle navigation. Repeat visits during a streak are allowed but do not extend the count. Ties are broken by total energy charged. Ineligible participants include vehicles already receiving free Supercharging, commercial-use vehicles (taxi, rideshare, delivery), Tesla employees and their immediate families, and residents of certain excluded countries.

Winners receive free Supercharging on the winning vehicle for as long as they own or lease it.

This contest is part of Tesla’s broader gamification strategy. The Safety Score has long rewarded safe driving habits with a numerical rating that can influence insurance rates or feature access. The referral program incentivizes owners with credits or free Supercharging months for successful referrals.

In-app statistics, streaks, and community features further encourage engagement. Older third-party apps even awarded “mayor” titles for frequenting specific Superchargers.

By combining digital badges, competitive leaderboards, and high-value rewards, Tesla boosts network utilization, gathers usage data, and fosters deeper owner loyalty. The 2026 Free Supercharging Competition invites enthusiasts to plan epic road trips while turning everyday charging into a rewarding pursuit. With the Passport already proving popular, expect heightened activity across the Supercharger network throughout the year.

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Tesla tops American-Made Index for sixth-consecutive year

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Credit: Tesla

Tesla is atop the American-Made Index from Cars.com for the sixth-straight year, as the Model 3 and Model Y took the top two spots, respectively.

Last year, the Model 3, Model Y, Model S, and Model X took the top four spots, respectively. The company has routinely performed well in the Index. However, Tesla discontinued its flagship Model S and Model X earlier this year, which took the two cars out of the ranking.

Cybertruck is not considered due to its curb weight being above the 8,500-pound threshold, which eliminates it from being required to have more detailed assembly information.

Cars.com uses five main categories to develop its rankings:

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  • Location(s) of final assembly
  • Percentage of U.S. and Canadian parts
  • Countries of origin for all available engines
  • Countries of origin for all available transmissions
  • U.S. manufacturing workforce

These five major factors are then put into a 100-point scale. The vehicles with the highest scores sit atop the list. The Model 3 edged out the Model Y.

Tesla uses a strong domestic strategy to build its cars and parts domestically. It relies on intense vertical integration that reduces its dependence on global suppliers, keeping more value and jobs in the United States.

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This strategy has helped Tesla gain a strong reputation for domestically produced vehicles and parts. However, it helps it with more than just awards like this one. Keeping a supply chain local has also helped insulate Tesla more than others from tariffs and supply chain disruptions.

This year’s American-Made Index from Cars.com studied nearly 400 vehicles from the 2026 model year. Tesla was the only manufacturer to have an EV inside the Top 10. The Kia EV9 was the next EV to make the list, scoring the 17th position.

The Hyundai IONIQ 5 was 21st, and the final EV to make the list was the Cadillac LYRIQ in 77th.

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