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Inside the Jaguar I-Pace electric crossover VR press event

Photo credit: PR Newswire

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The audience put on their HTC Vive headsets, which allowed everyone to see each other at their tables with color-coded avatars. A virtual mini slot car track appeared, and each person grabbed a single Vive controller and competed with others at their tables. Little Jaguar slot cars flew around and off the virtual track. Conversations erupted and interactions flourished as the audience played and waited. Soon, a presenter via live local video feed arrived, and the virtually-enhanced room suddenly filled with the avatars of all 66 people present, interconnecting everyone through virtual reality (VR).

The video feed switched everyone’s attention. It outlined Jaguar’s journey from its founding as the Swallow Sidecar Company in 1922, to this moment in time prior to the 2016 LA Auto Show, with the flashy reveal of a concept version of its I-Pace all electric sport utility vehicle.

jaguar-i-pace-concept-2

The Jaguar I-Pace Concept is essentially a direct competitor to Tesla’s Model X P90D, with a dual motor design and 90 kWh battery that puts out an equivalent of about 400 horsepower and 700 ft. lbs. of torque. The Jaguar model is 12″ shorter, 3″ narrower, and a tiny bit taller than the Tesla product. It will feature a 90 kWh battery that should give the car approximately 300 miles of range using the U.S. testing standard. The battery should be able to recharge to 80% in just an hour and a half. The Jaguar electric powered SUV is purported to be capable of going from 0 to 60 mph in roughly four seconds. Jaguar is hoping to bring the vehicle into production sometime in 2018.

Yes, the Jaguar I-Pace is supposed to compete against the Tesla Model X. But the Jaguar VR press statement experience, using presenters, 3D models, diagrams, animations, and designs — generated through a Jaguar partnership with the Imagination Agency and help from REWIND, HTC, and Dell — far exceeded any hard-to-hear Tesla press conference or Elon Musk live appearance with poorly supported PowerPoint in the background.

Photo credit: caradvice.com.au

Early into Jaguar’s virtual reality press statement, Ian Callum, Jaguar’s famous designer, was introduced. He shared a think-aloud about the I-Pace design. True to Callum’s mantra that “It’s about beauty of line and purity of form,” he displayed interactive sketches, wire meshes, battery packs, motors, and other parts of the I-Pace vehicle that will work together in a gestalt. Each member of the audience fully interacted with the same 3D models as he discussed them. Because all headsets were interconnected, two groups of people participating from the UK were able to join in through virtual connecting. While users peered inside a finished Jaguar I-Pace prototype, an actual, real-world version of the vehicle was rolled into the room.

According to audience members present, the overall design, implementation, and explanation of the Jaguar I-Pace was nearly perfectly executed in VR and offered a never-before-experienced sense of product engagement and immersion. Many people left the Jaguar VR press statement convinced of the vehicle’s attributes, design, and performance as well as its capacity to compete fully against Tesla.

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And they never learned the price of the Jaguar I-Pace.

[Shout out to Anshel Sag for sharing his VR experience]

 

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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SpaceX’s Gwynne Shotwell just made a quiet gesture toward Tesla

SpaceX president Gwynne Shotwell quietly followed Tesla on X, and merger watchers noticed right away.

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SpaceX President and COO Gwynne Shotwell has started following Tesla’s official account on X, a small change that landed in the middle of a very loud merger conversation. Whole Mars Catalog joked about it on Sunday.

A follow is not an announcement, and neither company has said anything about a deal. What gives the moment weight is the timing. Barclays analyst Dan Levy has told clients that an agreement could come before Tesla’s annual meeting, which must be held by December 6, with SpaceX as the buyer in an all stock deal, as we reported after the Roadster unveiling. Wedbush’s Dan Ives has stuck with a 2027 timeline.

Shotwell is the executive most worth watching if the two companies do move closer. When Musk was asked at the All In Summit why Tesla and SpaceX remain separate, Shotwell sat next to him and said SpaceX personnel had already moved into xAI to fill leadership and engineering gaps. The businesses were integrating “faster than I thought,” she said, though “not fully integrated yet.” Her responsibilities have also grown since SpaceX absorbed xAI, and she now oversees operations that include Grok and the company’s AI compute buildout.

The financial links are already there. Tesla’s $2 billion xAI investment turned into a stake of less than one percent in SpaceX, the two share the Terafab chip project in Austin, and Musk exercised his 2018 Tesla options a week after SpaceX began trading, a sequence analysts flagged as giving SpaceX public shares to use in a deal. Musk holds about 20 percent of Tesla and controls 85.1 percent of SpaceX’s voting power, according to our earlier breakdown.

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The next test is close at hand. SpaceX reports its second earnings as a public company on Tuesday after the close, and Tesla follows on Wednesday. Musk told analysts in July that “we can’t talk about combining companies and that kind of thing on an earnings call,” so a direct answer is unlikely from either stage. Tesla shareholders can still submit and vote on questions through the Say portal until 4 p.m. EDT on Monday, and the merger is a recurring theme in the queue.

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Tesla Roadster owners to get “Flying Stunt Mode” and looping track access

Musk says Roadster owners can command the unveiling stunts autonomously, with a Texas looping track.

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Elon Musk says owners of the new Tesla Roadster will be able to ask the car to perform the stunts Tesla showed at its unveiling, with the car doing the driving itself. Musk made the comment Saturday in a reply on X to tech blogger Robert Scoble, and he added a promise of a looping track at Tesla’s Texas headquarters.

Scoble had argued that the person in the Roadster is not really driving it. In his description, the driver operates a computer that tells another computer what to do, with steering, braking and acceleration all handled by wire. Musk answered, “True. You will be able to ask the Roadster to perform any of the tricks shown autonomously, as it will be sentient. Also, we will have a wild looping track (crazier even than Hot Wheels) at our Texas HQ where you can test out your Roadster.”

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At the October 15 event outside Waco, the car drove up a curved ramp until it was upside down, flew off on cold gas thrusters, flipped and landed. It also hovered over a Cybercab, Cybertruck, Semi, Model Y and Model 3 while moving. As we noted in our breakdown of the three Roadster configurations, Musk said at the event that the car “literally is just going to puff itself up” to perform the maneuvers whenever an owner wants. Saturday’s reply adds that the car would run them on its own.

Tesla has described some of the hardware that would make that possible. The Roadster uses steer by wire with a yoke, and its cold gas thrusters rely on electric actuators for small adjustments in flight. A fan system under the car creates suction, which Tesla says is strong enough to hold it upside down, a setup we covered in our look at the Roadster’s fan system and thrusters.

Musk did not say when an autonomous stunt feature might arrive, how it would work, or what he means by sentient. He also gave no size, location or opening date for the Texas track. Production is planned for Giga Texas in 2027 or 2028, and Tesla says the car is not approved for public road use. The Rocket version, the one built to fly, is invite only.

The comment follows a week of Musk teasing the event, including his claim that the demo would be a banger, which we covered before the stream. Tesla reports third quarter earnings on October 21, and shareholders can submit and vote on questions through the Say portal until 4 p.m. EDT on October 20, according to our earnings Q&A preview. A question about autonomous Roadster stunts and the Texas track would be a quick way to get specifics from management.

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Elon Musk

How to use Grok Bot to block spam calls and texts

Musk told users to ask Grok Bot to scrub their phone numbers from spam lists.

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Elon Musk has a new use case for Grok Bot, and it is the spam call. On Thursday he replied to an X user named Arash with a short instruction: “Ask your @Grok @Bot to remove your phone number from spam call & text lists!” Arash had said he got tired of the calls, had an AI bot find his number on listing sites and file removal requests, and packaged the process as a free skill for others.

The skill is called Spam-Call Scrubber, which is described to find a phone number on people search sites and data brokers, submits the opt outs, completes the confirmation emails those sites send back, and rechecks on a schedule the user picks. Using it requires the Grok Bot app. The pitch is time saved, since most broker opt outs sit behind separate forms on separate sites.



Musk said Grok Bot now gives each bot its own email address, and that it can detect scam emails. On Thursday he also said SpaceX would make users whole if the bot botches a purchase or leaks a card, then told users to shop away from Amazon after the retailer blocked the agent, as Teslarati reported. The terms of service we reviewed at the time put responsibility for what an agent does on the user.

For Tesla owners, Grok Bot is not just a phone app. Tesla brought Grok Bot into its vehicles on September 22, and we argued earlier this week that the Cybercab’s real advantage may be the errands it runs during a ride. Every Cybercab and the rest of the Model Y Robotaxi fleet has it enabled. The more routine tasks like this one become, the more a rider has reason to hand over something personal in the back seat.

The new Spam-Call Scrubber skill can be downloaded for free and works on sites that honor removal requests, while noting that listings can reappear, and illegal robocallers do not check any registry. Whether Spam-Call Scrubber cuts anyone’s call volume is something the first wave of users will find out, and Musk’s endorsement guarantees that wave is coming.

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