News
Layer3 TV plans to use 100 Tesla Model X fleet to deliver next-gen cable
Denver-based Layer3 TV, a next generation cable television service provider, is switching its service vehicles to a Tesla Model X fleet as the company aims to redefine the antiquated cable TV industry using modern day technologies. Layer3’s CEO Jeff Binder said that the company’s biggest advantage is in video quality, citing “It’s unanimous”.
With plans to purchase 100 Model X vehicles by the end of the year, Binder claims that the savings from their unique installation process and the low maintenance cost of the Model X enables the company to reap “substantial” savings. Their installation costs are nearly 50% lower than competitors, enabling the company to expand the Model X fleet and creating a “win-win” scenario.
“It’s a pretty different experience… Who doesn’t like driving a Model X?” – Layer3 TV CEO Jeff Binder
The company, founded in 2013 by cable veterans Jeff Binder and Dave Fellows, raised nearly $100M to fund its big plans to disrupt the cable service provider industry. Layer3 TV tells Teslarati that they had purchased a Model X to deliver their new service in Colorado earlier this year, and recently expanded the fleet nationwide. Layer3 currently services Chicago, Washington DC, Los Angeles, Dallas, and parts of Denver. While Binder didn’t release any subscriber numbers, he said the company is seeing double digit growth month-over-month.

Layer3 Originally planned to have a fleet of BMW i3s, but ultimately decided the Model X better fit their needs.
Multichannel reported that Layer3 TV is using a fleet of Teslas for their Colorado rollout stating, “For the rollout with NextLight in Longmont, Layer3 TV is using a fleet of Tesla vehicles to perform installs and other customer visits.” Layer3 TV initially envisioned using a fleet of BMW i3s but decided to go with the Tesla Model X after determining that they needed more space, all wheel drive, and more range.
The company plans to have a fleet of roughly 100 Teslas by the end of the year and currently has the Model X deployed in all of their markets. Jeff Binder told Teslarati via phone, “There is no downside… we are spending half as much as the competition on installs, our installers love the vehicles, it’s sustainable, and we get great marketing out of the vehicles.”
100 Tesla Model X Fleet
Layer3’s fleet of Model Xs are presumably the largest in the world, as not many company’s have adopted commercial uses for the vehicle. Binder told Teslarati that they haven’t adopted any custom fleet management systems in the Model X that’s out of the norm, but definitely plans to take advantage of the Model X’s large center screen. Binder is a bit surprised that Tesla doesn’t have much of a fleet management system, and hopes the company will develop such a program.

Layer3 has deployed their fleet nationwide, and plans to continue adding more vehicles to the fleet. Photo: Layer3 TV
Layer3 stated back in March, “Not only do we provide quick installs, but we do it in a Tesla. Rodney (a Layer3 TV installer) installs 6 boxes in a day with our eco-friendly Tesla.”
Before the company launched their service last year they had planned to deliver the service in the BMW i3. Layer3 is aiming to be the new “upscale” cable provider, while the company doesn’t lay its own fiber or cable lines, it delivers the service through advanced video technology riding through leased fiber and private IP. You can see if Layer3 TV is in available in your area.
Picking the Tesla Model X looks like the perfect way to show customers that they aren’t doing business in the usual way which stereotypically includes late arrivals and in a beat-up white van.
The nex-gen cable TV provider has released a video showing off their new wrap which we find simply stunning. Check out the video below to see how Layer3 TV “tricked out” their Model X!
https://www.facebook.com/inkmonstr/videos/1504959446214814/
https://instagram.com/p/BSv8UHOgGQ9/
Elon Musk
Elon Musk shares insights on SpaceX and Tesla’s potential scale
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale.
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Space-based energy
In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sun’s total energy output.
That level of available energy should enable the emergence and development of industries that are simply not possible within Earth’s physical and environmental constraints. Continuous solar exposure in space, as per Musk’s comment, removes limitations imposed by atmosphere, weather, and land availability.
Autonomy and robots
In a follow-up post, Elon Musk explaned that “due to autonomy, Tesla is worth more than the rest of the auto industry.” Musk added that this assessment does not yet account for Optimus, Tesla’s humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earth’s gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.
Even before the advent of Optimus, however, Tesla’s autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Tesla’s autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area.
News
Tesla Cybercab undergoes winter testing as Elon Musk reiterates production start date
CEO Elon Musk confirmed the timeline in a recent post on X, while Tesla’s official social media accounts separately revealed that Cybercab prototypes are now undergoing winter testing in Alaska.
Tesla has reiterated that production of its fully autonomous Cybercab is set to begin in April, even as the company continues expanding real-world testing of the vehicle.
CEO Elon Musk confirmed the timeline in a recent post on X, while Tesla’s official social media accounts separately revealed that Cybercab prototypes are now undergoing winter testing in Alaska.
Musk confirms April Cybercab initial production
In a post on X, Musk reiterated that Cybercab production is scheduled to begin in April, reiterating his guidance about the vehicle’s manufacturing timeline. Around the same time, Tesla shared images showing the Cybercab undergoing cold-weather testing in Alaska. Interestingly enough, the Cybercab prototypes being tested in Alaska seemed to be equipped with snow tires.
Winter testing in Alaska suggests Tesla is preparing the Cybercab for deployment across a wide range of climates in the United States. Cold temperatures, snow, ice, and reduced traction present some of the most demanding scenarios for autonomous systems, making Alaska a logical proving ground for a vehicle designed to operate without a human driver.
Taken together, Musk’s production update and Tesla’s testing post indicate that while the Cybercab is nearing the start of manufacturing, validation efforts are still actively ramping to ensure reliability in real-world environments.
What early Cybercab production might look like
Musk has previously cautioned that the start of Cybercab manufacturing will be slow, reflecting the challenges of launching an all-new vehicle platform. In a recent comment, Musk said initial production typically follows an S-curve, with early output constrained by how many new parts and processes are involved.
According to Musk, both Cybercab and Optimus fall into this category, as “almost everything is new.” As a result, early production rates are expected to be very deliberate before eventually accelerating rapidly as manufacturing processes mature.
“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk wrote in a post on X.
Elon Musk
Tesla to increase Full Self-Driving subscription price: here’s when
Tesla will increase its Full Self-Driving subscription price, meaning it will eventually be more than the current $99 per month price tag it has right now.
Already stating that the ability to purchase the suite outright will be removed, Tesla CEO Elon Musk said earlier this week that the Full Self-Driving subscription price would increase when its capabilities improve:
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD).”
This was an expected change, especially as Tesla has been hinting for some time that it is approaching a feature-complete version of Full Self-Driving that will no longer require driver supervision. However, with the increase, some are concerned that they may be priced out.
$99 per month is already a tough ask for some. While Full Self-Driving is definitely worth it just due to the capabilities, not every driver is ready to add potentially 50 percent to their car payment each month to have it.
While Tesla has not revealed any target price for FSD, it does seem that it will go up to at least $150.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Additionally, the ability to purchase the suite outright is also being eliminated on February 14, which gives owners another reason to be slightly concerned about whether they will be able to afford to continue paying for Full Self-Driving in any capacity.
Some owners have requested a tiered program, which would allow people to pay for the capabilities they want at a discounted price.
Unsupervised FSD would be the most expensive, and although the company started removing Autopilot from some vehicles, it seems a Supervised FSD suite would still attract people to pay between $49 and $99 per month, as it is very useful.
Tesla will likely release pricing for the Unsupervised suite when it is available, but price increases could still come to the Supervised version as things improve.
This is not the first time Musk has hinted that the price would change with capability improvements, either. He’s been saying it for some time. In 2020, he even said the value of FSD would “probably be somewhere in excess of $100,000.”
The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval. It that point, the value of FSD is probably somewhere in excess of $100,000.
— Elon Musk (@elonmusk) May 18, 2020
