Lexus has launched the RZ 450e, its first fully electric vehicle and its first step towards its sales electrification plan.
Toyota and its premium brand have fallen behind traditional rivals in electrification, but they want to change that with their first electric vehicles. The Toyota BZ4X was relaunched late last year, and now, its Lexus counterpart will also be coming to the U.S. market. The Lexus RZ 450e is set to take on the likes of the Tesla Model Y, BMW iX, and Mercedes EQE SUV.
The RZ 450e combines traditional Lexus design and its newest drivetrain technology. Based on the Toyota e-TNGA platform, the electric SUV features a dual motor drivetrain producing 308 horsepower and will excitedly take you to 60mph in 5 seconds flat. However, despite the all-wheel-drive setup, much like other Lexus vehicles, it remains front-biased, with a 150k W motor in the front and a smaller 60kW motor in the rear.
Paired with this dual motor setup is a 71.4 kWh battery, which will provide 220 miles of range on standard wheels or 196 miles on the larger wheel option. Luckily, despite this lackluster range, the Lexus will still charge relatively quickly, up from 0-80 percent in 30 minutes.
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- Credit: Lexus USA
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- Credit: Lexus USA
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- Credit: Lexus USA
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- Credit: Lexus USA
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- Credit: Lexus USA
Outside of the drivetrain, the RZ 450e brings much of what the premium Japanese automaker’s lineup has been known for, countless features. Most notably, while not entirely autonomously capable, Lexus fits its first-gen EV with a suite of autonomous features, such as traffic jam assist, dynamic radar cruise control, pre-collision detection, and lane tracing (tracking) assist. However, it should be noted that many of these features are only available through a subscription plan with Lexus.
Lexus is launching the RZ 450e at a starting price of $59,560, but it can be optioned up to $65,150. The company notes that the vehicle is “on sale in limited quantities” now in the U.S. but did not specify if more production will be allocated soon. The automaker wasn’t immediately available to comment to Teslarati on the number of vehicles coming to the U.S. market.
While the RZ 450e may have been relatively price competitive late last year, thanks to a series of price cuts from notable manufacturers, including Tesla and Ford, the premium Japanese automaker’s offering is substantially more expensive than vehicles like the Tesla Model Y (starting at $54,990), Ford Mustang Mach-E ($45,995), or even the Mercedes-Benz EQB ($54,500). This is to say nothing of the federal tax incentive, which Lexus sadly doesn’t qualify for due to its Japanese production location.
As Toyota looks to enter the EV market in the United States more profoundly in the coming years, it will need to work hard to battle costs to become more price competitive with traditional competitors and new market entrants alike. Though, if the company can find sales success with its first model, it may be more inclined to dedicate more wholeheartedly in the coming years.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
