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Lithium Mining is a Hot Topic In Nevada Thanks to Tesla
Lithium mining is suddenly a hot topic in Nevada, where a local state senator is up in arms about a deal to import lithium from Mexico. Other sources exist.
Grid scale electricity storage concept via Tesla Energy
Lithium mining has become a hot topic in Nevada largely because of Tesla’s interest in sourcing lithium hydroxide, one of the main ingredients needed for Gigafactory scale production of lithium-ion batteries.
Tesla announced it had signed a deal with Canadian company Bacanora and British company Rare Earth Minerals towards the end of August. Bacanora is a minerals explorer, while Rare Earth Minerals owns Sonora Lithium Project. That partnership is designed to develop a “low-cost”, “sustainable” mining project in Northern Mexico based on clay deposits found in the region.
The Sonora mine does not exist yet, but could yield between 35,000 and 50,000 tons of lithium deposits annually. The deal will be extended and scaled up contingent on the mine’s ability to meet Tesla’s forecasts and actual output from its Gigafactory. The two Sonora project partners will need to find debt or equity to finance the operation and Tesla is permitted under the deal to participate in financing activities.
The state of Nevada has agreed to give Tesla almost a half billion dollars in tax incentives in order to lure the Gigafactory to the site north of Reno, which seems little enough considering the increase in economic activity the factory will bring to the state. But now, a Nevada politician, Democrat state senator Tick Segerblom, has tweeted, “Tesla to get lithium from Mexico – where’s Trump when you need him?”
tesla to get lithium from mexico – where's trump when we need him? $TSLA http://t.co/8NGT7OgjXp via @WSJ
— Tick Segerblom (@tsegerblom) August 28, 2015
That got the Las Vegas Sun involved. They contacted Elon Musk, who tweeted back that press interest in the story was “unwarranted” as the lithium deal was “not exclusive” and had “many contingencies”. He said that Tesla would “definitely” be interested in talking to local suppliers of lithium feedstocks. According to the Sun’s sources, developing lithium mines in the US is a lengthy process taking as much as 10 years, while lithium mining operations already located in Nevada are either too small or nearing the end of their planned lifetime.
@ScottLucasNV Lithium deal is not exclusive & has many contingencies. The press on this matter is unwarranted.
— Elon Musk (@elonmusk) September 2, 2015
Now up pops Nevada Sunrise Gold Corporation, which apparently is a played out gold mining operation. It announced on September 2nd that it has “entered into a letter agreement for an option to purchase” a site in Esmeralda County, which is in Nevada’s Clayton Valley. The company believes that area could hold lithium brine deposits in subterranean aquifers, based upon studies and reports made of the local area.
Meanwhile, researchers at the University of Wyoming report they have discovered an enormous supply of lithium at the Rock Springs Uplift, a geological feature in southwest Wyoming. Initial tests indicate the lithium-rich brine from a 25-square-mile area could contain 228,000 tons of the stuff. That’s enough to meet annual U.S. demand and is twice the amount available at Silver Peak in Nevada, which is the biggest domestic lithium producer today.
What has the University of Washington team excited is that the lithium at the Rock Springs Uplift can be processed more cheaply than the lithium found at other locations, due to a number of factors.
First, extracting the lithium from brine requires large quantities of soda ash (sodium carbonate). The Rock Springs Uplift site is located within 30 miles of the world’s largest industrial soda ash supplies, so the cost of transporting it to the production area will be minimal.
Second, magnesium must be removed from brine before it can be used for lithium recovery and that can be an expensive process. The brine from the Rock Springs Uplift reservoirs is lower in magnesium than at other sites. Less magnesium means less money to remove it.
Third, the brine must be heated and pressurized to release the lithium it contains. Because the Rock Springs Uplift brine is far underground, it is already at a higher pressure and temperature than brine at existing lithium operations. That factor may eliminate an expensive step in the process, resulting in significant cost savings.
The Chinese thought they had cornered the market for lithium when they locked up rights to much of the world’s lithium supply located in Bolivia a decade ago. But apparently, the demand has created interest in new sources of supply. Hopefully, all this interest in lithium will spur competition which could lead to lower prices. And that could spell lower battery prices for the electric cars and electrical storage batteries of the future.
Source: PV-Tech
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
