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Lithium Mining is a Hot Topic In Nevada Thanks to Tesla
Lithium mining is suddenly a hot topic in Nevada, where a local state senator is up in arms about a deal to import lithium from Mexico. Other sources exist.
Grid scale electricity storage concept via Tesla Energy
Lithium mining has become a hot topic in Nevada largely because of Tesla’s interest in sourcing lithium hydroxide, one of the main ingredients needed for Gigafactory scale production of lithium-ion batteries.
Tesla announced it had signed a deal with Canadian company Bacanora and British company Rare Earth Minerals towards the end of August. Bacanora is a minerals explorer, while Rare Earth Minerals owns Sonora Lithium Project. That partnership is designed to develop a “low-cost”, “sustainable” mining project in Northern Mexico based on clay deposits found in the region.
The Sonora mine does not exist yet, but could yield between 35,000 and 50,000 tons of lithium deposits annually. The deal will be extended and scaled up contingent on the mine’s ability to meet Tesla’s forecasts and actual output from its Gigafactory. The two Sonora project partners will need to find debt or equity to finance the operation and Tesla is permitted under the deal to participate in financing activities.
The state of Nevada has agreed to give Tesla almost a half billion dollars in tax incentives in order to lure the Gigafactory to the site north of Reno, which seems little enough considering the increase in economic activity the factory will bring to the state. But now, a Nevada politician, Democrat state senator Tick Segerblom, has tweeted, “Tesla to get lithium from Mexico – where’s Trump when you need him?”
tesla to get lithium from mexico – where's trump when we need him? $TSLA http://t.co/8NGT7OgjXp via @WSJ
— Tick Segerblom (@tsegerblom) August 28, 2015
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That got the Las Vegas Sun involved. They contacted Elon Musk, who tweeted back that press interest in the story was “unwarranted” as the lithium deal was “not exclusive” and had “many contingencies”. He said that Tesla would “definitely” be interested in talking to local suppliers of lithium feedstocks. According to the Sun’s sources, developing lithium mines in the US is a lengthy process taking as much as 10 years, while lithium mining operations already located in Nevada are either too small or nearing the end of their planned lifetime.
@ScottLucasNV Lithium deal is not exclusive & has many contingencies. The press on this matter is unwarranted.
— Elon Musk (@elonmusk) September 2, 2015
Now up pops Nevada Sunrise Gold Corporation, which apparently is a played out gold mining operation. It announced on September 2nd that it has “entered into a letter agreement for an option to purchase” a site in Esmeralda County, which is in Nevada’s Clayton Valley. The company believes that area could hold lithium brine deposits in subterranean aquifers, based upon studies and reports made of the local area.
-->Meanwhile, researchers at the University of Wyoming report they have discovered an enormous supply of lithium at the Rock Springs Uplift, a geological feature in southwest Wyoming. Initial tests indicate the lithium-rich brine from a 25-square-mile area could contain 228,000 tons of the stuff. That’s enough to meet annual U.S. demand and is twice the amount available at Silver Peak in Nevada, which is the biggest domestic lithium producer today.
What has the University of Washington team excited is that the lithium at the Rock Springs Uplift can be processed more cheaply than the lithium found at other locations, due to a number of factors.
First, extracting the lithium from brine requires large quantities of soda ash (sodium carbonate). The Rock Springs Uplift site is located within 30 miles of the world’s largest industrial soda ash supplies, so the cost of transporting it to the production area will be minimal.
Second, magnesium must be removed from brine before it can be used for lithium recovery and that can be an expensive process. The brine from the Rock Springs Uplift reservoirs is lower in magnesium than at other sites. Less magnesium means less money to remove it.
Third, the brine must be heated and pressurized to release the lithium it contains. Because the Rock Springs Uplift brine is far underground, it is already at a higher pressure and temperature than brine at existing lithium operations. That factor may eliminate an expensive step in the process, resulting in significant cost savings.
-->The Chinese thought they had cornered the market for lithium when they locked up rights to much of the world’s lithium supply located in Bolivia a decade ago. But apparently, the demand has created interest in new sources of supply. Hopefully, all this interest in lithium will spur competition which could lead to lower prices. And that could spell lower battery prices for the electric cars and electrical storage batteries of the future.
Source: PV-Tech
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
