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Lithium Mining is a Hot Topic In Nevada Thanks to Tesla
Lithium mining is suddenly a hot topic in Nevada, where a local state senator is up in arms about a deal to import lithium from Mexico. Other sources exist.
Grid scale electricity storage concept via Tesla Energy
Lithium mining has become a hot topic in Nevada largely because of Tesla’s interest in sourcing lithium hydroxide, one of the main ingredients needed for Gigafactory scale production of lithium-ion batteries.
Tesla announced it had signed a deal with Canadian company Bacanora and British company Rare Earth Minerals towards the end of August. Bacanora is a minerals explorer, while Rare Earth Minerals owns Sonora Lithium Project. That partnership is designed to develop a “low-cost”, “sustainable” mining project in Northern Mexico based on clay deposits found in the region.
The Sonora mine does not exist yet, but could yield between 35,000 and 50,000 tons of lithium deposits annually. The deal will be extended and scaled up contingent on the mine’s ability to meet Tesla’s forecasts and actual output from its Gigafactory. The two Sonora project partners will need to find debt or equity to finance the operation and Tesla is permitted under the deal to participate in financing activities.
The state of Nevada has agreed to give Tesla almost a half billion dollars in tax incentives in order to lure the Gigafactory to the site north of Reno, which seems little enough considering the increase in economic activity the factory will bring to the state. But now, a Nevada politician, Democrat state senator Tick Segerblom, has tweeted, “Tesla to get lithium from Mexico – where’s Trump when you need him?”
tesla to get lithium from mexico – where's trump when we need him? $TSLA http://t.co/8NGT7OgjXp via @WSJ
— Tick Segerblom (@tsegerblom) August 28, 2015
That got the Las Vegas Sun involved. They contacted Elon Musk, who tweeted back that press interest in the story was “unwarranted” as the lithium deal was “not exclusive” and had “many contingencies”. He said that Tesla would “definitely” be interested in talking to local suppliers of lithium feedstocks. According to the Sun’s sources, developing lithium mines in the US is a lengthy process taking as much as 10 years, while lithium mining operations already located in Nevada are either too small or nearing the end of their planned lifetime.
@ScottLucasNV Lithium deal is not exclusive & has many contingencies. The press on this matter is unwarranted.
— Elon Musk (@elonmusk) September 2, 2015
Now up pops Nevada Sunrise Gold Corporation, which apparently is a played out gold mining operation. It announced on September 2nd that it has “entered into a letter agreement for an option to purchase” a site in Esmeralda County, which is in Nevada’s Clayton Valley. The company believes that area could hold lithium brine deposits in subterranean aquifers, based upon studies and reports made of the local area.
Meanwhile, researchers at the University of Wyoming report they have discovered an enormous supply of lithium at the Rock Springs Uplift, a geological feature in southwest Wyoming. Initial tests indicate the lithium-rich brine from a 25-square-mile area could contain 228,000 tons of the stuff. That’s enough to meet annual U.S. demand and is twice the amount available at Silver Peak in Nevada, which is the biggest domestic lithium producer today.
What has the University of Washington team excited is that the lithium at the Rock Springs Uplift can be processed more cheaply than the lithium found at other locations, due to a number of factors.
First, extracting the lithium from brine requires large quantities of soda ash (sodium carbonate). The Rock Springs Uplift site is located within 30 miles of the world’s largest industrial soda ash supplies, so the cost of transporting it to the production area will be minimal.
Second, magnesium must be removed from brine before it can be used for lithium recovery and that can be an expensive process. The brine from the Rock Springs Uplift reservoirs is lower in magnesium than at other sites. Less magnesium means less money to remove it.
Third, the brine must be heated and pressurized to release the lithium it contains. Because the Rock Springs Uplift brine is far underground, it is already at a higher pressure and temperature than brine at existing lithium operations. That factor may eliminate an expensive step in the process, resulting in significant cost savings.
The Chinese thought they had cornered the market for lithium when they locked up rights to much of the world’s lithium supply located in Bolivia a decade ago. But apparently, the demand has created interest in new sources of supply. Hopefully, all this interest in lithium will spur competition which could lead to lower prices. And that could spell lower battery prices for the electric cars and electrical storage batteries of the future.
Source: PV-Tech
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
