Lucid Motors has announced yet another discount, this time on top-range variants of the Lucid Air sedan.
The effects of the Tesla price cuts from earlier this year are still being felt today. Many manufacturers quickly responded with price cuts of their own, including Lucid, who cut Air leases by $7,500. Now, thanks to continued price competition, Lucid is again offering a new discount. This time, the limited-time $7,500 discount applies to purchasing Lucid Air Touring and Grand Touring variants.
The Air sport sedan, being a luxury vehicle and having the appropriately associated price tag, does not currently qualify for the Federal tax incentive of $7,500, but that isn’t stopping the EV startup from introducing a discount of its own. “We think our customers still deserve a $7,500 credit for choosing an EV,” said Zak Edson, Lucid’s Vice President of Sales and Service. “With this limited-time offer, we hope to get Lucid Air into the hands of even more customers so they can experience the best for themselves.”
In January, Lucid announced a similar $7,500 discount on the Air sedan. However, that discount only applied to vehicle leases, limiting its impact and making options from competitors like Tesla and Mercedes all that more attractive.
Air Touring is at the heart of the Lucid Air family, with an extraordinary fusion of performance and interior space, wrapped in a sleek aerodynamic design. With 620 horsepower, the dual-motor, all-wheel-drive Lucid Air Touring accelerates from 0-60 mph in 3.4 seconds. It offers an EPA-estimated driving range of 425 miles when equipped with 19” wheels. Touring is also Lucid’s most efficient Air model to date, achieving a landmark 140 MPGe EPA rating.
The Lucid Air Touring edition starts at $107,400, and, thanks to the discount, it is now a sub $100,000 vehicle. The same cannot be said of the Lucid Air Grand Touring, which starts at $138,000. The aforementioned Air Pure base model remains the cheapest offering from the company, starting at $87,400, though it is not included in the current $7,500 discount.
Lucid is still attempting to find its footing within the auto industry, especially as larger and more prominent brands have entered the market. Specifically, the Mercedes EQS sedan is often drawn parallel to the Lucid Air, despite a substantial difference in performance capabilities. Yet it seems like the plucky startup has still carved out its own niche, working towards a massive ramp in production this year and the introduction of a new model in the near future.
It remains unclear if Lucid’s new discount is enough to lure potential Mercedes or Tesla customers. With the ever-growing number of electric luxury offerings, competition will only intensify. But time and time again, Lucid has run into this issue, and it seems to keep going. Hopefully, this year will be far more fruitful for the luxury EV maker and the EV market overall.
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Tesla has quietly rolled out one of its most practical software updates yet — and it could add real dollars to every used Model 3, Y, S, and X on the road.
Starting with the latest Tesla app version, owners now receive an official “Certification of Repaired HV Battery” whenever Tesla performs a major high-voltage battery repair or full replacement. The digital certificate appears directly in the vehicle’s Service History tab inside the Tesla app.
It’s permanent, verifiable, and downloadable as a PDF, so sellers can hand it over to buyers in seconds.
For years, the used EV market has suffered from one glaring problem: nobody could prove what happened to the battery.
Service invoices often vanish when a car changes hands. Third-party battery-health scans are expensive and inconsistent. Buyers, staring at a car with 80,000 miles and an 8-year warranty ticking down, would negotiate hard — or walk away entirely — because the battery is the single most expensive part of any Tesla.
That uncertainty routinely shaved thousands off resale values and slowed the entire secondhand market.
Now Tesla has eliminated the guesswork. The new certificate, which was spotted by Tesla App Updates, logs exactly what work was done, when, and by whom. It lives inside the car’s digital profile forever, exactly where any future owner will look. No more digging through old emails or hoping the previous owner kept paperwork.
— Tesla App Updates (iOS) (@Tesla_App_iOS) May 5, 2026
The outlet describes why the update is so important:
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Official Digital Certificates: The string “Certification of Repaired HV Battery” confirms that if your vehicle undergoes a major battery repair or replacement, Tesla will now issue an official, verifiable digital certificate documenting the work.
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Service History Integration: Strings such as viewRepairedBatteryCert and repairedBatteryCertId indicate that this document won’t be lost in an old email thread. It will be permanently anchored to your vehicle’s profile inside the app’s Service History tab.
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Easy Exporting: The service_history_repaired_battery_cert_download_fail error state indicates you will be able to download this certificate directly to your phone as a file (likely a PDF) to share with others.
Sellers who have already replaced packs under warranty are especially excited; they can now prove the vehicle received a fresh Tesla battery without any gray-area questions.
The timing couldn’t be better. As more Teslas roll off 8-year/100,000- or 120,000-mile battery warranties, the used market is exploding. Lenders, insurers, and even auction houses have quietly asked for better battery documentation for years. Tesla’s certificate hands it to them on a silver platter.
For current owners, the feature adds peace of mind and protects long-term value. For buyers, it removes the single biggest risk in any used EV purchase. And for Tesla itself, it quietly strengthens the entire ownership ecosystem — making vehicles more liquid, more desirable, and more valuable over time.
In an industry obsessed with range numbers and 0-60 times, Tesla just proved that sometimes the biggest innovation is a simple line in the Service History tab. One small certificate, one giant step for used-EV confidence.
In the global race toward electrification, Norway stands unchallenged as the world’s most mature EV market.
In the first quarter of this year, EVs captured a staggering 97.9 percent market share, with plugin EVs reaching 98.6 percent. Out of 27,175 new vehicles registered, non-BEV powertrains have been reduced to statistical noise—petrol and hybrids combined accounted for fewer than 80 units.
At the heart of this transformation is Tesla.
The Model Y dominated overall vehicle sales with 5,406 units, outselling the next five best-selling non-Tesla models combined. The refreshed Model 3 followed in second place with 2,010 units, giving Tesla a commanding one-two finish. Toyota’s bZ4X placed third with 1,400 units, while Volvo’s EX40 and others trailed further back.
The @Tesla Model Y was the #1 best-selling vehicle overall in Norway in Q1 2026 by a wide margin, with BEVs in general taking a 97.9% market share. Model 3 ranked #2.
Model Y (5,406 units) sold more units than the next five best-selling non-Tesla vehicles on the list. pic.twitter.com/LE2SD5UQjs
— Sawyer Merritt (@SawyerMerritt) May 5, 2026
This dominance is no fluke. Norway has spent decades building the infrastructure and policy framework that makes EVs the rational choice. Generous tax incentives, exemption from VAT, reduced tolls, free ferries for EVs, and a dense charging network have turned the country into a living laboratory for mass adoption. High fuel prices—often exceeding $8 per gallon—further tilt the economics decisively toward electricity.
The result is a market where choosing anything but an EV feels increasingly anachronistic. Diesel and petrol cars have all but vanished from new registrations. Even plug-in hybrids, once a transitional favorite, have collapsed to 0.7 percent share.
Chinese brands like XPeng, BYD, and Zeekr are making inroads, while legacy European and Japanese automakers scramble to field competitive BEVs. Yet Tesla’s combination of range, performance, software, Supercharger network, and brand cachet continues to set the benchmark.
Norway’s Q1 figures come after a volatile start to 2026 caused by VAT changes that pulled forward sales into late 2025. The market rebounded strongly in March, underscoring underlying demand. Tesla’s Q1 performance in the country also jumped significantly year-over-year, reinforcing its position even as competition intensifies.
What happens in Norway rarely stays there. The country has long served as a bellwether for EV trends across Europe and beyond.
Its near-total transition demonstrates that when incentives align with infrastructure and consumer economics, adoption accelerates dramatically. For automakers, Norway signals a future where success hinges not on legacy powertrains but on delivering compelling electric vehicles at scale.
As other nations ramp up their own EV ambitions, Tesla’s continued reign in the world’s heaviest EV market sends a clear message: in a fully mature electric future, the company that started the revolution remains the one to beat. With the Model Y still the best-selling vehicle overall—quarter after quarter—Norway’s roads are a rolling testament to Tesla’s enduring leadership.
Tesla has taken home the “Overall Loyalty to Make” award from S&P Global Mobility for the fourth consecutive year, reinforcing Tesla owners’ willingness to come back. The 2025 awards are based on S&P Global Mobility’s analysis of 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025. The complete list of 2025 winners includes General Motors for Overall Loyalty to Manufacturer, Tesla for Overall Loyalty to Make, Chevrolet Equinox for Overall Loyalty to Model, Mini for Most Improved Make Loyalty, Subaru for Overall Loyalty to Dealer, and Tesla again for both Ethnic Market Loyalty to Make and Highest Conquest Percentage.
Tesla’s streak in this category started in 2022, and the brand has now won the Highest Conquest Percentage award for six straight years, meaning it keeps pulling buyers away from other brands at a rate no competitor has matched. Tesla’s retention among Asian households reached 63.6% and among Hispanic households 61.9%, rates that significantly outpace national averages for those groups. That breadth of appeal across demographics adds a layer of significance to a win that some might dismiss as routine.
The timing matters too. After several consecutive quarters of decline, Tesla’s share of U.S. EV sales jumped to 59% in Q4 2025. That rebound, arriving just as competitors were flooding the market with new models and incentives, suggests Tesla’s loyalty numbers are not simply the result of limited alternatives. Buyers are still choosing it when they have plenty of other options.
What keeps Tesla owners coming back has a lot to do with the and convenience of charging. The Supercharger network is the most straightforward example. With over 65,000 Superchargers globally, it remains the largest and most reliable fast-charging network in the world, and owners who have built their routines around it face a real practical cost when considering a switch. Competitors have made progress, but the consistency, speed, and availability of Tesla’s network is still the benchmark the rest of the industry is chasing. Then there is the software side. Tesla has built a model where the car you own today is functionally different from the car you bought two years ago, through over-the-air updates that add continuous game-changing improvements such as Full Self-Driving that has moved from a driver-assist feature to an increasingly capable autonomous system. For many Tesla owners, leaving the brand means starting over with a car that will not get meaningfully better over time, and that is a trade-off fewer and fewer are willing to make.
Tesla adds new in-app feature to solve the used EV market’s biggest headache
Tesla reigns supreme in the heaviest EV market on Earth
