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Lucid introduces new $7,500 discount as EV price war heats up

Credit: Lucid Motors

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Lucid Motors has announced yet another discount, this time on top-range variants of the Lucid Air sedan.

The effects of the Tesla price cuts from earlier this year are still being felt today. Many manufacturers quickly responded with price cuts of their own, including Lucid, who cut Air leases by $7,500. Now, thanks to continued price competition, Lucid is again offering a new discount. This time, the limited-time $7,500 discount applies to purchasing Lucid Air Touring and Grand Touring variants.

The Air sport sedan, being a luxury vehicle and having the appropriately associated price tag, does not currently qualify for the Federal tax incentive of $7,500, but that isn’t stopping the EV startup from introducing a discount of its own. “We think our customers still deserve a $7,500 credit for choosing an EV,” said Zak Edson, Lucid’s Vice President of Sales and Service. “With this limited-time offer, we hope to get Lucid Air into the hands of even more customers so they can experience the best for themselves.”

In January, Lucid announced a similar $7,500 discount on the Air sedan. However, that discount only applied to vehicle leases, limiting its impact and making options from competitors like Tesla and Mercedes all that more attractive.

Lucid air touring

Air Touring is at the heart of the Lucid Air family, with an extraordinary fusion of performance and interior space, wrapped in a sleek aerodynamic design. With 620 horsepower, the dual-motor, all-wheel-drive Lucid Air Touring accelerates from 0-60 mph in 3.4 seconds. It offers an EPA-estimated driving range of 425 miles when equipped with 19” wheels. Touring is also Lucid’s most efficient Air model to date, achieving a landmark 140 MPGe EPA rating.

The Lucid Air Touring edition starts at $107,400, and, thanks to the discount, it is now a sub $100,000 vehicle. The same cannot be said of the Lucid Air Grand Touring, which starts at $138,000. The aforementioned Air Pure base model remains the cheapest offering from the company, starting at $87,400, though it is not included in the current $7,500 discount.

Lucid is still attempting to find its footing within the auto industry, especially as larger and more prominent brands have entered the market. Specifically, the Mercedes EQS sedan is often drawn parallel to the Lucid Air, despite a substantial difference in performance capabilities. Yet it seems like the plucky startup has still carved out its own niche, working towards a massive ramp in production this year and the introduction of a new model in the near future.

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It remains unclear if Lucid’s new discount is enough to lure potential Mercedes or Tesla customers. With the ever-growing number of electric luxury offerings, competition will only intensify. But time and time again, Lucid has run into this issue, and it seems to keep going. Hopefully, this year will be far more fruitful for the luxury EV maker and the EV market overall.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla adjusts Robotaxi safety monitor strategy in Austin with new service area

The positioning of the driver, as well as the driver’s hands being closer to the steering wheel, is more similar to what Tesla is doing in the Bay Area Robotaxi program than it is to what it has done in Austin.

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Credit: @AdanGuajardo/X

Tesla has adjusted its Robotaxi safety monitor strategy in Austin after it expanded its service area in the city last week for the third time.

Tesla has been operating its Robotaxi platform in Austin since June 22. The vehicles have been operated without a driver, but Tesla has placed safety monitors in the passenger’s seat as a precaution.

The safety monitors are responsible for performing any necessary interventions and maintaining a safe and comfortable cabin for riders as they experience Tesla’s first venture into the driverless ride-sharing space.

Last week, Tesla expanded its service area in Austin for the third time, expanding it from about 90 square miles to 170 square miles. The expansion included new territory, including the Austin-Bergstrom International Airport, Tesla’s Gigafactory Texas, and several freeways.

Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise

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The freeway is an area that is uncharted territory for the Tesla Robotaxi program, and this fact alone encouraged Tesla to switch up its safety monitor positioning for the time being.

For now, they will be riding in the driver’s seat when routes require freeway travel:

The positioning of the driver, as well as the driver’s hands being closer to the steering wheel, is more similar to what Tesla is doing in the Bay Area Robotaxi program than it is to what it has done in Austin.

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This is sure to draw criticism from skeptics, but it is simply a step to keep things controlled and safe while the first Robotaxi drives take passengers on the highway with this version of the Full Self-Driving software.

This FSD version differs from the one that customers have in their own vehicles, but CEO Elon Musk has indicated something big is coming soon. FSD v14 is coming to vehicles in the near future, and Musk has said its performance is pretty incredible.

Tesla’s Elon Musk shares optimistic teaser about FSD V14: “Feels sentient”

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Tesla has best month ever in Turkey with drastic spike in sales

Tesla managed to sell 8,730 Model Y vehicles in Turkey, outpacing almost every competitor by a substantial margin. Only one brand sold better than Tesla in August in Turkey, and it was Renault.

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Credit: Tesla

Tesla had its best monthly performance ever in Turkey in August, thanks to a drastic spike in sales.

Tesla saw an 86 percent bump in sales of the new Model Y in Turkey in August compared to July, dominating the market.

The performance was one of Tesla’s best in the market, and the company’s sales for the month accounted for half of all EV sales in Turkey for August, as it dominated and led BYD, which was the second-best-selling brand with just 1,639 units sold.

Tesla managed to sell 8,730 Model Y vehicles in Turkey, outpacing almost every competitor by a substantial margin. Only one brand sold better than Tesla in August in Turkey, and it was Renault.

Electric vehicles are, in some ways, more desirable than their gas counterparts in Turkey for several reasons. Most of the reasoning is financial.

First, EVs are subject to a lower Special Consumption Tax in Turkey. EVs can range from 25 percent to up to 170 percent, but this is less than the 70 to 220 percent rate that gas-powered vehicles can face. The tax is dependent on engine size.

Elon Musk courted to build a Tesla factory in Turkey

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Additionally, EVs are exempt from the annual Motor Vehicle Tax for the first ten years, providing consumers with a long-term ownership advantage. There are also credits that can amount to $30,000 in breaks, which makes them more accessible and brings down the cost of ownership.

Let’s not forget the other advantages that are felt regardless of country: cheaper fuel costs, reduced maintenance, and improved performance.

The base Model Y is the only configuration available in Turkey currently.

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Tesla is upgrading airbag safety through a crazy software update

“This upgrade builds upon your vehicle’s superior crash protection by now using Tesla Vision to help offer some of the most cutting-edge airbag performance in the event of a frontal crash.”

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(Credit: Tesla)

Tesla is upgrading airbag safety through a crazy software update, which will utilize the company’s vision-first approach to enable better protection in the event of an accident.

Over the years, Tesla has gained an incredible reputation for prioritizing safety in its vehicles, with crash test ratings at the forefront of its engineers’ minds.

This has led to Tesla gaining numerous five-star safety ratings and awards related to safety. It is not just a statistical thing, either. In the real world, we’ve seen Teslas demonstrate some impressive examples of crash safety.

Everything from that glass roof not caving in when a tree falls on it to a Model Y surviving a drive off a cliff has been recorded.

However, Tesla is always looking to improve safety, and unlike most companies, it does not need a physical hardware update to do so. It can enhance features such as crash response and airbag performance through Over-the-Air software updates, which download automatically to the vehicle.

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In Tesla’s 2025.32 Software Update, the company is rolling out a Frontal Airbag System Enhancement, which aims to use Tesla Vision, the company’s camera-based approach to self-driving, to keep occupants safe.

The release notes state (via NotaTeslaApp):

“This upgrade builds upon your vehicle’s superior crash protection by now using Tesla Vision to help offer some of the most cutting-edge airbag performance in the event of a frontal crash. Building on top of regulatory and industry crash testing, this release enables front airbags to begin to inflate and restrain occupants earlier, in a way that only Tesla’s integrated systems are capable of doing, making your car safer over time.”

The use of cameras to predict a better time to restrain occupants with seatbelts and inflate airbags prior to a collision is a fantastic way to prevent injuries and limit harm done to those in the vehicle.

The feature is currently limited to the Model Y.

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