Connect with us

News

Lucid Air becomes world’s first vehicle to integrate Dolby Atmos in new partnership

Credit: Lucid Motors

Published

4 years ago

on

The Lucid Air will be the first-ever vehicle to equip Dolby Atmos for a unique and state-of-the-art 21-speak Surreal Sound system.

Earlier today, Lucid revealed the developments, announcing a new partnership with Dolby, a legendary and top-of-the-line company offering some of the best sound system experiences since 1965. Dolby has primarily focused on audio noise reduction along with sound encoding and compression. These factors allow the company to offer sound products that are among the best in the market.

With Lucid’s introductory electric vehicle expected to hit the market later in 2021, the automaker is finalizing the finer details of its first production EV. Lucid is the first company ever to have automotive integration with Dolby Atmos. It offers owners “an immersive audio experience in the Lucid Air luxury EV that envelops listeners with the rich, multi-dimensional sound of Dolby Atmos.” The experience goes past putting a new spin on some of the classics that drivers listen to during a commute. The Dolby-integrated vehicle will also offer increased safety through enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts, the company said.

The Surreal Sound system will utilize acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. The sounds will sound as if they are coming from the location of the passenger who they are directed toward. For example, if the rear driver’s side passenger is riding without a seatbelt, the warning signal will come from the direction of the unbuckled belt. Blindspot detection will also feature directionality indicators to help warn the driver of an incoming threat from a specific side of the car.

Credit: Lucid Motors

“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,” Derek Jenkins, Senior Vice President of Design for Lucid, said. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.”

The Lucid Air’s newly-revealed sound system is optimally integrated and positioned within the vehicle’s interior to allow all occupants of the electric car to feel the relative movement of individual sounds as they move around the cabin. Dolby partnered with the legendary Capitol Records Studio C recording studio as a reference design for the vehicle’s speaker integration placement strategies. Studio C was utilized for the audio production of several feature films, including the Beatles-influenced musical Across the Universe and Leonardo DiCaprio’s award-winning film The Revenant.

Advertisement

When combined with the Surreal Sound system within the Lucid Air, Dolby Atmos offers an unprecedented listening experience that will revolutionize the way music is listened to within a vehicle.

Lucid Motors receives approval to build Phase 2 of Casa Grande factory

“From reimagined classics to some of today’s biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry’s biggest paradigm shifts within the past 50 years,” Tim Pryde of Dolby said. “As a company, we are fully committed to bringing immersive audio to all the ways in which music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid.”

A video from the Lucid and Dolby partnership is available here.

Advertisement
Related Topics:

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla China insurance registrations hit Q3 high at 13,400 units

Year-to-date, Tesla’s China registrations are down 6.1% versus 2024 levels.

Published

29 minutes ago

on

August 12, 2025

By

Credit: Tesla Asia/X

Tesla’s insurance registrations in China surged to 13,400 units for the week of August 4–10, the highest weekly total so far in the third quarter of 2025. The figure represents a 21.8% increase from the prior week’s 11,000 registrations, as per industry tracking data.

Industry watchers weigh in

Data shared by industry watcher @piloly shows the latest week’s results were 21.8% higher than the previous week, though still down 13.5% year-over-year. After six weeks of Q3 2025, Tesla’s China registrations are tracking 70.9% higher quarter-over-quarter compared to Q2, but remain 11.0% below the same period in Q3 2024. Year-to-date, Tesla’s China registrations are down 6.1% versus 2024 levels.

Tesla China does not release its weekly domestic sales figures, though the company’s overall performance in the country can be inferred through insurance registration data. Fortunately, these registrations are closely tracked by industry watchers as well as automakers such as Li Auto.

More momentum

The August performance so far indicates Tesla may be regaining some momentum after a slower start to the year. Tesla’s sales figures this year have generally lagged behind 2024, thanks in no small part to the company’s changeover to the new Model Y, which was implemented in the United States, China, and Germany.

Tesla China seems to be doing what it can to attract as many customers as possible this quarter. Tesla recently launched a new long-range Model 3 variant in China with a CLTC-rated range of 830 km, as noted in a CNEV Post report. Priced at RMB 269,500 ($37,490), the model is about 14.44% more expensive than the entry-level version and becomes the longest-range Tesla on sale in the market. Tesla is also expected to launch the six-seat Model Y L in China this fall.

Advertisement
Continue Reading

Cybertruck

Tesla clears the air on Cybertruck ‘deactivation’ video that is obviously fake

Tesla has cleared the air on the viral video, stating it is fake.

Published

17 hours ago

on

August 11, 2025

By

Credit: Cybertruck | X

Tesla has cleared the air regarding a video that has been circulating, where the owner claims his Cybertruck was “deactivated” by the company while he was driving.

The video was shared on X and showed a driver pulled over on the side of the road, claiming his Cybertruck had been deactivated by Tesla in the middle of traffic. It is very obviously fake to those who know the company, but these kinds of things have a tendency to pick up steam.

The video shows a screen that says:

“Tesla Cybertruck De-Activated. Critical Issue Detected | Contact Customer Service, Comply with Cease & Desist to Re-Activate. Update Failed, Return to Dealer.”

The same person who posted the video also shared an image of what appears to be a Cease and Desist letter from Tesla, but it is also likely fake:

The company finally responded to the video on Monday afternoon, stating that the video is, in fact, fake, reiterating that it will not disable vehicles remotely for any reason.

It is a shame that these types of things happen, especially as people are prone to believe anything they see on the internet. As there is so much misinformation circulating surrounding Tesla and its CEO Elon Musk, it is no surprise that someone would leverage the situation for their own benefit.

If that Cease and Desist letter is not real, perhaps the next one might be. These types of things can truly cause damage to a company’s reputation, and someone getting an idea that Tesla would remotely deactivate a car could prevent them from buying one.

Continue Reading

Elon Musk

Elon Musk is stepping up for Tesla Service in a big way

Elon Musk has stepped up to resolve a handful of customer issues regarding vehicle service.

Published

18 hours ago

on

August 11, 2025

By

tesla service
Credit: Tesla

Elon Musk is stepping up to help customers in a big way, especially when they are having issues with Tesla’s Service.

Perhaps one of the biggest advantages Tesla owners have is access to Musk through X, his social media platform. Over the years, we’ve seen Tesla add features, refine its cars’ performance, and more, all through asking Musk directly through a post.

Now, Musk is stepping up in another way by resolving a few Service complaints that customers had.

The first occurred last week when a recall on a Tesla battery was not honored by Service. The company sought $30,000 for a replacement and labor, which was not right. Musk responded that he would personally investigate the matter. The vehicle was fixed at no cost as it was a recall, and was ready for pickup the next day.

It also revealed a new strategy Tesla is using to combat service communication issues:

Tesla creates clever solution to simplify and improve its Service

The next occurred with a Cybertruck owner who was in Japan. Their car was parked at an airport in the U.S. and had lost a vast majority of its state of charge, leaving them just fifty miles of range at the time.

Musk reached out to the owner and said Service will take care of the car and will investigate the cause of the battery drain:

There are not too many companies out there where the CEO will get involved with individual issues like these. It’s pretty exclusive to Tesla, as Musk has commonly stepped up to resolve complaints with vehicles or to confront features that some owners might find useful.

Service has been a weak point of the company for some time, but it has worked to refine and resolve customer complaints by building more Service Centers across the world that can handle these issues.

Continue Reading

Trending