News
Lucid Air becomes world’s first vehicle to integrate Dolby Atmos in new partnership
The Lucid Air will be the first-ever vehicle to equip Dolby Atmos for a unique and state-of-the-art 21-speak Surreal Sound system.
Earlier today, Lucid revealed the developments, announcing a new partnership with Dolby, a legendary and top-of-the-line company offering some of the best sound system experiences since 1965. Dolby has primarily focused on audio noise reduction along with sound encoding and compression. These factors allow the company to offer sound products that are among the best in the market.
With Lucid’s introductory electric vehicle expected to hit the market later in 2021, the automaker is finalizing the finer details of its first production EV. Lucid is the first company ever to have automotive integration with Dolby Atmos. It offers owners “an immersive audio experience in the Lucid Air luxury EV that envelops listeners with the rich, multi-dimensional sound of Dolby Atmos.” The experience goes past putting a new spin on some of the classics that drivers listen to during a commute. The Dolby-integrated vehicle will also offer increased safety through enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts, the company said.
The Surreal Sound system will utilize acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. The sounds will sound as if they are coming from the location of the passenger who they are directed toward. For example, if the rear driver’s side passenger is riding without a seatbelt, the warning signal will come from the direction of the unbuckled belt. Blindspot detection will also feature directionality indicators to help warn the driver of an incoming threat from a specific side of the car.
Credit: Lucid Motors
“As the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,” Derek Jenkins, Senior Vice President of Design for Lucid, said. “The post-luxury experience is not just about beautiful design and next-generation technology, it also speaks to an unmatched in-car experience that engages all the senses.”
The Lucid Air’s newly-revealed sound system is optimally integrated and positioned within the vehicle’s interior to allow all occupants of the electric car to feel the relative movement of individual sounds as they move around the cabin. Dolby partnered with the legendary Capitol Records Studio C recording studio as a reference design for the vehicle’s speaker integration placement strategies. Studio C was utilized for the audio production of several feature films, including the Beatles-influenced musical Across the Universe and Leonardo DiCaprio’s award-winning film The Revenant.
-->When combined with the Surreal Sound system within the Lucid Air, Dolby Atmos offers an unprecedented listening experience that will revolutionize the way music is listened to within a vehicle.
Lucid Motors receives approval to build Phase 2 of Casa Grande factory
“From reimagined classics to some of today’s biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry’s biggest paradigm shifts within the past 50 years,” Tim Pryde of Dolby said. “As a company, we are fully committed to bringing immersive audio to all the ways in which music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid.”
A video from the Lucid and Dolby partnership is available here.
-->
Elon Musk
Elon Musk shares SpaceX’s directive that destroys a prevalent media narrative
Musk’s comments followed Starlink’s initiatives for people affected by severe flooding in Indonesia and Cyclone Ditwah in Sri Lanka.
Elon Musk recently shared SpaceX’s standing policy to offer free Starlink service during natural disasters worldwide, highlighting the company’s commitment to pursue aid over profit during times of need.
Musk’s comments followed Starlink’s initiatives for people affected by severe flooding in Indonesia and Cyclone Ditwah in Sri Lanka.
Starlink activates free service in Indonesia and Sri Lanka
Starlink recently announced free service for those impacted by severe flooding in Indonesia’s Sumatra region, partnering with the government to deploy terminals rapidly to the hardest-hit areas. The offer extends to new and existing customers through December, restoring connectivity in zones where traditional networks have failed due to infrastructure damage.
Musk quoted the post on X, writing, “SpaceX standard policy is to make Starlink free whenever there is a natural disaster somewhere in the world. It would not be right to profit from misfortune.”
Starlink extended the same relief to Sri Lanka amid Cyclone Ditwah, coordinating with local authorities for additional support. The cyclone battered the island nation with heavy rains and winds, disrupting communications for thousands. Free access also lasts until year-end, emphasizing Starlink’s role in bridging gaps during crises.
-->“For those affected by the severe flooding in Indonesia and Sri Lanka in the aftermath of Cyclone Ditwah, Starlink is providing free service to new and existing customers through the end of December 2025. We’re also working with the Indonesian government to rapidly deploy terminals and restore connectivity to the hardest-hit areas on Sumatra, as well as with the Sri Lankan government to provide additional assistance,” Starlink wrote in a post on its official website.
Musk’s companies routinely provide aid
Musk’s firms have a track record of providing critical support in crises, often without fanfare, challenging portrayals of him as a comic book villain intent on enriching himself on the backs of a suffering populace. In January 2024 alone, Tesla opened Superchargers for free in Japan’s Hokuriku region after a magnitude 7.6 earthquake killed at least 55 and injured hundreds.
Similar efforts include Starlink deployments for the 2023 Maui wildfires, 2024 Hurricane Helene in North Carolina, and floods in Texas, where the service was used to help facilitate emergency coordination. These actions, which total millions in waived fees and logistics, demonstrate a proactive ethos among Musk’s companies, with Musk noting in past interviews that such aid stems from engineering solutions over optics.
The initiatives also provide a direct rebuttal of Musk’s characterization on mainstream media, which tends to lean negatively. This has become much more notable in recent years as Musk adopted more conservative policies. These negative sentiments came to a head earlier this year when Tesla stores, vehicles, and even some owners, were attacked during waves of anti-Tesla protests.
-->News
Tesla Cybertruck welcomed with open arms in South Korea
The event featured interactive demos, a light show with the full Tesla lineup, and announcements including FSD Supervised’s planned rollout to Cybertruck by the end of 2025.
Tesla Korea handed over its first 30 Cybertrucks to owners on Thursday during a ceremonial event at the Cultural Reserve Base in Seoul, marking the all-electric pickup truck’s official debut outside North America.
The event featured interactive demos, a light show with the full Tesla lineup, and announcements including FSD Supervised’s planned rollout to Cybertruck by the end of 2025.
A historic delivery event
The November 27 event transformed a former oil reserve warehouse into a symbolic launchpad for electric mobility. Attended by 30 new owners, the event included hands-on activities such as hammer-strike durability tests, accessory sales, a lucky draw, and group photos. It culminated in a synchronized light show featuring the 30 Cybertrucks alongside Model S, Model 3, Model X, and Model Y vehicles, which drew cheers from attendees.
Yvonne Chan, Tesla APAC Regional Director, joined as a special guest to celebrate the delivery milestone. Tesla Korea President Seo Young-deuk was also in attendance, and shared his optimism for the company’s momentum in the country.
“Korea is currently the third-largest market for Tesla sales worldwide, and this year, for the first time, it has achieved the No. 1 spot in imported car brand sales volume, Tesla Korea is growing at an incredibly rapid pace,” he said. “To repay this love from our customers, Tesla plans to continue investing in the Korean market and enhancing the customer experience.”
-->FSD Supervised launches in Korea
Seo announced the official introduction of Full Self-Driving (Supervised) in Korea, with Cybertrucks slated for inclusion by the end of 2025, which promoted applause from the event’s attendees. With even the Cybertruck expected to receive FSD this year, Tesla Korea’s fleet could very well become the country’s most advanced vehicles overnight.
Infrastructure growth remains a priority to support Tesla Korea’s expanding fleet. Tesla Korea’s Supercharger network currently includes 166 sites with 1,133 stalls, with V4 units planned for nationwide highway rest areas to boost long-distance travel. The company also operates seven stores and 15 service centers, though plans are underway to double both by 2027. A new store in Incheon’s Songdo district is scheduled to open by December 2025, enhancing accessibility for western Seoul-area customers.
Seo concluded, “Through all-encompassing investments spanning products, charging infrastructure, and service networks, Tesla Korea will deliver the most refined electric vehicle experience to Korean customers.”
News
Tesla China delivery centers packed as Q4 2025 enters its final month
Fresh photos from delivery centers in the country show rows upon rows of Model Ys and Model 3s.
Tesla’s delivery centers in China are filled with vehicles as the company ramps up for its final push in Q4 2025. Fresh photos from delivery centers in the country show rows upon rows of Model Ys and Model 3s, signaling strong end-of-quarter momentum.
A delivery push for Q4 2025
A recent aerial shot from a Tesla delivery center in China captures the company’s efforts to deliver as many vehicles as possible as the year comes to a close. As could be seen in the image, which was posted by on X by Tesla enthusiast Nic Cruz Patane, the facility was filled with numerous Model Y and Model 3 units, each vehicle seemingly ready to be handed over to customers.
Echoing the scene, another post, reportedly from two weeks prior, showed a similar scene in a Shanghai location, which was packed with Model Y units. X user Roberto Nores shared the photo, noting that the image also shows multiple Model Y Ls, a six-seat extended wheelbase version of the popular all-electric crossover.
Towards a strong Q4 finish
China remains Tesla’s volume powerhouse, accounting for a good portion of the company’s global deliveries in recent quarters. That being said, reports did emerge in early November stating that the company only reached 26,006 retail sales during October, as noted in a CNEV Post report. The reasons for this remain to be seen, though a focus on exports could have been a contributing factor.
Tesla China does seem to be hinting at some momentum this November. Just recently, Tesla watchers observed that the order page for the Model Y in China shows a message informing customers that those who wish to guarantee delivery by the end of the year should purchase an inventory unit. This was despite the Model Y RWD and Model Y L showing an estimated delivery timeline of 4-8 weeks, and the Model Y Long Range RWD and Model Y Long Range AWD showing 4-13 weeks.
-->
Elon Musk shares SpaceX’s directive that destroys a prevalent media narrative
Tesla Cybertruck welcomed with open arms in South Korea
