Connect with us
lucid paint shop lucid paint shop

News

Lucid struggles to ramp production and keep those tasked with solving it

Lucid's Water-Based paint facility. (Credit: Lucid Motors)

Published

on

Lucid Motors is continuing to struggle with its initial production ramp of its introductory EV, the Lucid Air. However, it is also having trouble keeping the high-ranking executives it hired and tasked with solving the issues that have kept the electric vehicle startup from reaching mass production.

Lucid Group has lost at least six high-ranking, manufacturing-focused executives in “recent weeks,” according to a new report from Business InsiderStruggling to ramp mass production of its electric vehicles, Lucid has lost the following members of its manufacturing team:

  • Vice President of Global Manufacturing – Peter Hochholdinger
  • Vice President of Programs – Ralph Jakobs
  • Head of Arizona Operations – Mike Boike
  • Head of New Production Introduction and Program Management – David Peel
  • Senior Manager of Logistics Engineering – Chris Barber
  • Director of Operational Excellence – Keith Champion

Champion and Peel have already acknowledged their departures on LinkedIn.

“As I fondly look back at the many accomplishments and achievements that I had the honor of being part of, such as the development of the Lucid Production System and all the exceptional programs implemented by the global Operational Excellence teams, I realize that what made Lucid so special were the many brilliant people I got to work with daily,” Champion said in a post.

“Bittersweet to be leaving this great team that I developed for Lucid’s New Product Introduction in Casa Grande, AZ,” Peel said, then stating he had joined Nikola Motor as the company’s Director of Advance Manufacturing Engineering.

Advertisement

The exact reasons for their departures is unknown. Lucid is overhauling its manufacturing processes to reach mass production, but it seems the executives who departed may have disagreed with the moves. People familiar with the matter who wished to remain anonymous said they were unsure of how the mixup would affect the company, which is scrambling to remain afloat after cutting its production forecast on two occasions this year.

Lucid plans to make between 6,000 and 7,000 electric vehicles this year, a far cry from the 20,000 units it expected to build at the beginning of 2022. In February, this figure was cut to between 12,000 and 14,000 vehicles.

lucid production

Credit: Lucid

“We’re overhauling our logistics processes and introducing a series of improvements to simplify the system and yet make it more efficient and robust,” CEO and CTO Peter Rawlinson said on the Q2 Earnings Call on August 3. Rawlinson also detailed that everything from improvements to line side supply, which would improve future production rates, can affect manufacturing forecasts. “Our guidance of 6,000 7,000 cars for the year, I believe, is a very balanced and a realistic guide for the future.”

Lucid brought warehouse and logistics operations on site, the report also stated. Lucid builds its vehicles at the AMP-1 Facility in Casa Grande, Arizona. Teslarati recently reported that Lucid plans to expand the plant, bringing a new wave of manufacturing buildings and other facilities to the campus.

Despite Lucid’s very-public manufacturing challenges, the company recently introduced another trim level of its Air sedan. Known as the Sapphire, Lucid plans for the vehicle to compete with the Tesla Model S Plaid, bringing forward a 1,200-horsepower, tri-motor powertrain capable of reaching 60 MPH from 0 in less than 2 seconds.

Advertisement

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

Elon Musk

TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company

Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.

Published

on

By

TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.

Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.

Advertisement

Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”


Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.

Advertisement
Continue Reading

Elon Musk

SpaceX’s IPO might arrive sooner than you think

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

Published

on

Credit: SpaceX | X

Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.

However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.

People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.

The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.

Advertisement

The timing aligns with earlier signals.

In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.

SpaceX considering confidential IPO filing this March: report

Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.

Advertisement

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.

Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.

Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.

Advertisement
Continue Reading

Elon Musk

Elon Musk hints what Tesla’s new vehicle will be

After Musk’s post earlier this week, many considered the possibility that the Tesla CEO was potentially talking about the Roadster, which is slated for an unveiling (again) next month. Some considered the possibility of the Robovan, which was unveiled back in 2024.

Published

on

Credit: Grok

Elon Musk hinted at what Tesla’s new vehicle will be just a day or so after he essentially confirmed the company is developing something that will eventually be available for consumers.

Earlier this week, Musk said that something “way cooler than a minivan” was on the way from Tesla after a fan posted on X that the company needed to build something for larger families. Requesting this type of vehicle has been a move of many Tesla fans over the years, but now, the urgency is even higher for this type of car because of the company’s decision to sunset the Model X.

Following reports of Musk’s plans to build something that will be cooler than a minivan, speculation consisted of what could possibly be on the way.

Tesla has teased a CyberSUV for quite a while, and there were even some clay models built by the company that were strategically placed in a promotional video.

Advertisement

After Musk’s post earlier this week, many considered the possibility that the Tesla CEO was potentially talking about the Roadster, which is slated for an unveiling (again) next month. Some considered the possibility of the Robovan, which was unveiled back in 2024.

However, a new post from Musk seems to indicate that it will be a new project altogether. After one follower of Musk’s said:

“If Tesla makes a car with 3 rows of seats, each with its own pair of doors so nobody has to climb over anybody else to get to their seat, they will create a baby boom the likes of which we haven’t seen in 80 years.”

Musk’s reply was simple but definitely shed more insight into the company’s plans, as he said:

Advertisement

“Noted.”

Musk’s simple one-word answer might be enough to essentially expect something large, like a full-sized SUV. This would be an incredible addition to the Tesla lineup, especially as the Model X is going away.

Advertisement

Even the Model X is not quite big enough, and not comparable to vehicles like the Chevrolet Tahoe, so a three-row, six-door SUV might be exactly what Tesla fans want.

It certainly does not sound like Tesla is planning to launch the Model Y L in the U.S., at least not exclusively, or use that car, which is currently built in China, to solve the needs of a larger family.

Tesla gives big hint that it will build Cyber SUV, smaller Cybertruck

It seems the time has certainly come for Tesla to answer the call of what consumers want. This has long been requested, and although the company’s sights are ultimately set on achieving full autonomy, there is still a need for larger families, and a full-size SUV could be a great addition for Tesla as it moves into the second quarter of 2026.

Advertisement
Continue Reading