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Lucid struggles to ramp production and keep those tasked with solving it

Lucid's Water-Based paint facility. (Credit: Lucid Motors)

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Lucid Motors is continuing to struggle with its initial production ramp of its introductory EV, the Lucid Air. However, it is also having trouble keeping the high-ranking executives it hired and tasked with solving the issues that have kept the electric vehicle startup from reaching mass production.

Lucid Group has lost at least six high-ranking, manufacturing-focused executives in “recent weeks,” according to a new report from Business InsiderStruggling to ramp mass production of its electric vehicles, Lucid has lost the following members of its manufacturing team:

  • Vice President of Global Manufacturing – Peter Hochholdinger
  • Vice President of Programs – Ralph Jakobs
  • Head of Arizona Operations – Mike Boike
  • Head of New Production Introduction and Program Management – David Peel
  • Senior Manager of Logistics Engineering – Chris Barber
  • Director of Operational Excellence – Keith Champion

Champion and Peel have already acknowledged their departures on LinkedIn.

“As I fondly look back at the many accomplishments and achievements that I had the honor of being part of, such as the development of the Lucid Production System and all the exceptional programs implemented by the global Operational Excellence teams, I realize that what made Lucid so special were the many brilliant people I got to work with daily,” Champion said in a post.

“Bittersweet to be leaving this great team that I developed for Lucid’s New Product Introduction in Casa Grande, AZ,” Peel said, then stating he had joined Nikola Motor as the company’s Director of Advance Manufacturing Engineering.

The exact reasons for their departures is unknown. Lucid is overhauling its manufacturing processes to reach mass production, but it seems the executives who departed may have disagreed with the moves. People familiar with the matter who wished to remain anonymous said they were unsure of how the mixup would affect the company, which is scrambling to remain afloat after cutting its production forecast on two occasions this year.

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Lucid plans to make between 6,000 and 7,000 electric vehicles this year, a far cry from the 20,000 units it expected to build at the beginning of 2022. In February, this figure was cut to between 12,000 and 14,000 vehicles.

lucid production

Credit: Lucid

“We’re overhauling our logistics processes and introducing a series of improvements to simplify the system and yet make it more efficient and robust,” CEO and CTO Peter Rawlinson said on the Q2 Earnings Call on August 3. Rawlinson also detailed that everything from improvements to line side supply, which would improve future production rates, can affect manufacturing forecasts. “Our guidance of 6,000 7,000 cars for the year, I believe, is a very balanced and a realistic guide for the future.”

Lucid brought warehouse and logistics operations on site, the report also stated. Lucid builds its vehicles at the AMP-1 Facility in Casa Grande, Arizona. Teslarati recently reported that Lucid plans to expand the plant, bringing a new wave of manufacturing buildings and other facilities to the campus.

Despite Lucid’s very-public manufacturing challenges, the company recently introduced another trim level of its Air sedan. Known as the Sapphire, Lucid plans for the vehicle to compete with the Tesla Model S Plaid, bringing forward a 1,200-horsepower, tri-motor powertrain capable of reaching 60 MPH from 0 in less than 2 seconds.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Starlink achieves major milestones in 2025 progress report

Starlink wrapped up 2025 with impressive growth, adding more than 4.6 million new active customers and expanding service to 35 additional countries, territories, and markets.

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Credit: Starlink/X

Starlink wrapped up 2025 with impressive growth, adding more than 4.6 million new active customers and expanding service to 35 additional countries, territories, and markets. The company also completed deployment of its first-generation Direct to Cell constellation, launching over 650 satellites in just 18 months to enable cellular connectivity.

SpaceX highlighted Starlink’s impressive 2025 progress in an extensive report.

Key achievements from Starlink’s 2025 Progress

Starlink connected over 4.6 million new customers with high-speed internet while bringing service to 35 more regions worldwide in 2025. Starlink is now connecting 9.2 million people worldwide. The service achieved this just weeks after hitting its 8 million customer milestone.

Starlink is now available in 155 markets, including areas that are unreachable by traditional ISPs. As per SpaceX, Starlink has also provided over 21 million airline passengers and 20 million cruise passengers with reliable high-speed internet connectivity during their travels.

Starlink Direct to Cell

Starlink’s Direct to Cell constellation, more than 650 satellites strong, has already connected over 12 million people at least once, marking a breakthrough in global mobile coverage.
Starlink Direct to Cell is currently rolled out to 22 countries and 6 continents, with over 6 million monthly customers. Starlink Direct to Cell also has 27 MNO partners to date.

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This year, SpaceX completed deployment of the first generation of the Starlink Direct to Cell constellation, with more than 650 satellites launched to low-Earth orbit in just 18 months. Starlink Direct to Cell has connected more than 12 million people, and counting, at least once, providing life-saving connectivity when people need it most,” SpaceX wrote.

starlinkProgressReport_2025 by Simon Alvarez

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Tesla Giga Nevada celebrates production of 6 millionth drive unit

To celebrate the milestone, the Giga Nevada team gathered for a celebratory group photo. 

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Tesla’s Giga Nevada has reached an impressive milestone, producing its 6 millionth drive unit as 2925 came to a close.

To celebrate the milestone, the Giga Nevada team gathered for a celebratory group photo. 

6 million drive units

The achievement was shared by the official Tesla Manufacturing account on social media platform X. “Congratulations to the Giga Nevada team for producing their 6 millionth Drive Unit!” Tesla wrote. 

The photo showed numerous factory workers assembled on the production floor, proudly holding golden balloons that spelled out “6000000″ in front of drive unit assembly stations. Elon Musk gave credit to the Giga Nevada team, writing, “Congrats on 6M drive units!” in a post on X.

Giga Nevada’s essential role

Giga Nevada produces drive units, battery packs, and energy products. The facility has been a cornerstone of Tesla’s scaling since opening, and it was the crucial facility that ultimately enabled Tesla to ramp the Model 3 and Model Y. Even today, it serves as Tesla’s core hub for battery and drivetrain components for vehicles that are produced in the United States.

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Giga Nevada is expected to support Tesla’s ambitious 2026 targets, including the launch of vehicles like the Tesla Semi and the Cybercab. Tesla will have a very busy 2026, and based on Giga Nevada’s activities so far, it appears that the facility will be equally busy as well.

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Tesla Supercharger network delivers record 6.7 TWh in 2025

The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets.

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tesla-diner-supercharger
Credit: Tesla

Tesla’s Supercharger Network had its biggest year ever in 2025, delivering a record 6.7 TWh of electricity to vehicles worldwide. 

To celebrate its busy year, the official @TeslaCharging account shared an infographic showing the Supercharger Network’s growth from near-zero in 2012 to this year’s impressive milestone.

Record 6.7 TWh delivered in 2025

The bar chart shows steady Supercharger energy delivery increases since 2012. Based on the graphic, the Supercharger Network started small in the mid-2010s and accelerated sharply after 2019, when the Model 3 was going mainstream. 

Each year from 2020 onward showed significantly more energy delivery, with 2025’s four quarters combining for the highest total yet at 6.7 TWh.

This energy powered millions of charging sessions across Tesla’s growing fleet of vehicles worldwide. The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets. This makes the Supercharger Network loved not just by Tesla owners but EV drivers as a whole.

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Resilience after Supercharger team changes

2025’s record energy delivery comes despite earlier 2024 layoffs on the Supercharger team, which sparked concerns about the system’s expansion pace. Max de Zegher, Tesla Director of Charging North America, also highlighted that “Outside China, Superchargers delivered more energy than all other fast chargers combined.”

Longtime Tesla owner and FSD tester Whole Mars Catalog noted the achievement as proof of continued momentum post-layoffs. At the time of the Supercharger team’s layoffs in 2024, numerous critics were claiming that Elon Musk was halting the network’s expansion altogether, and that the team only remained because the adults in the room convinced the juvenile CEO to relent.

Such a scenario, at least based on the graphic posted by the Tesla Charging team on X, seems highly implausible. 

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