Investor's Corner
Manufacturing Expansion Provides 2015 Narrative for Tesla
Tesla’s supercharging buildout receives its share of publicity these days as the company builds out an electric highway for multiple countries. However, Tesla’s massive manufacturing expansion resonates as the underlying narrative for Tesla in 2015 for investors, along with a very important Model X release.
Part of investors’ fascination with Tesla is the lack of legacy costs and perceived future advantage in electric car production over traditional automakers at scale. Another big advantage for Tesla over traditional automakers is the evolution of manufacturing technology and software, and the lack of legacy control or operation architectures as an obstacle. Sophisticated industrial networking at the factory floor can communicate with SAP level enterprise business layers and drive efficiencies now. Things have changed.
Over the last ten years, factory manufacturing has integrated higher processing speeds for machinery equipment and added a lot of sensors. Everybody has read or heard about the the Internet of Things, but in the factory space it’s known as the Industrial Internet of Things (IIoT). This sensor explosion has been evolving quickly for manufacturers since the 2008 downturn.
However, it’s been a struggle for legacy manufacturers and automakers. That’s why the Fremont plant expansion for the Model X and Model 3 is really advantageous for Tesla. They have a clean manufacturing slate.
So what’s happening in Fremont? Just four months ago, German-based Durr AG announced that it had shipped its 9,000 robot to the Fremont plant. In the release, Durr said that as many as 100 paint, 48 handling and 26 sealing robots went to Tesla’s recently finished paint center, as Musk refers to it.
The paint center has two sealing, primer and top coat lines, which can paint as much as 500,000 bodies per year. That’s the key number.
“This is quite a huge capital cost for us and the new paint center is actually set up to be able to do 10,000 cars a week,” says Musk at a recent shareholder meeting. “So, this paint center is intended to be able to match the 2020 production level (500,000/annually) that includes the Model 3.”
Musk also mentioned that the new Lathrop, Calif. castings and machining center for the Model S will allow Tesla “to expand our vehicle capacity and allocate more space for vehicle final assembly.”
Tesla recently carved out more room at its Fremont plant for its SX body production line. The SX line will be able to switch to the either the Model X or S vehicle, depending on demand. “The new line will have more automation and greater flexibility and we should be able to do three times more than we’re able to do in the current body line,” says Musk.
Of course, this is just the car side. The Tesla Gigafactory is another component to meet future demand for its car and energy side of the business. Just last week around 8 pm eastern time on Friday, Tesla quietly announced that it took out a credit line of “$500M, five-year, credit facility via five banks and it has the option to increase the credit facility’s size to $750M.”
Most investors would admit there’s a good deal of risk in this strategy. However, Elon Musk and his talented team know this is the only strategy to enable high-volume manufacturing for a mass-market electric car. So the rest now comes down to execution.
*Below is an interesting car assembly application via ABB robotics, see video below. Love to see a Tesla video like this, enjoy!
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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