Mars is a dry, desert world devoid of any life (that we know of). But once upon a time, that wasn’t the case. Data collected by the robotic emissaries we’ve sent to explore the planet on our behalf indicate that the red planet was once a lush and wet world.
However, scientists are still trying to piece together Martian history to understand what happened to the planet’s water. While we know much of it was lost when the planet’s atmosphere was stripped away, what we don’t know is where the water originated from. Researchers uncovered a crucial clue in Martian meteorites found here on Earth.
“A lot of people have been trying to figure out Mars’ water history,” Jessica Barnes, an assistant professor of planetary sciences in the University of Arizona Lunar and Planetary Laboratory, said in a statement. “Like, where did water come from? How long was it in the crust (surface) of Mars? Where did Mars’ interior water come from? What can water tell us about how Mars formed and evolved?”
Like the Earth, Mars is made of different layers: a crust, mantle, and a core. Meteorites, like the ones that fell to Earth, are made of the Martian crust, which can tell us a lot about the planet’s composition when the pieces are analyzed. According to a study published this week in Nature Geoscience, there could be at least two distinct reservoirs of ancient water lurking below the Martian surface. Each with its own (different) chemical signature.
This means that Mars probably never had a global ocean of magma beneath its surface like we do on Earth.
For this study, Barnes and her team looked for clues as to the Mars’ water history by analyzing the ratio of two types (isotopes) of hydrogen. They’re not the first to do so, but previous results have been very inconsistent.
To better understand how the planet formed and where its water came from, the researchers examined two different meteorites: a coin-sized sample known as Black Beauty (or NWA 7034), which formed when a huge impact cemented together various pieces of the Martian crust, and Allan Hills 84001 (ALH84001), a sample once thought to contain Martian microbes. The data shows that water comes from two different sources.
The team was searching for different isotopes of hydrogen — light hydrogen and heavy hydrogen — which can help trace the origin of water in rocks. (Isotopes are variations of chemical elements, with different numbers of neutrons.)
“Light hydrogen” contains one proton (and no neutrons) in its nucleus, whereas “heavy hydrogen,” also known as deuterium, contains one proton and one neutron in its core. The ratio of these two isotopes act like a fossil record of water, telling a planetary scientist its origin.
Here on Earth, protium (or light hydrogen) is the most abundant isotope. It’s found in the atmosphere, in rocks, and the ocean. On Mars, however, deuterium (heavy hydrogen) is the most abundant in the atmosphere, while Martian rocks contain a range of ratios from Earth-like to Mars-like.
To better understand the vast variation, Barnes and her team decided to focus on samples they knew came from the Martian crust — Black Beauty and Alan Hills. The team found that both samples interacted with water at different point in Mars’ history, but had similar isotope ratios, that was very similar to younger rocks analyzed by the Curiosity rover.
This data suggested a surprising result: that the chemical composition of that water hasn’t changed for nearly 4 billion years.
“Martian meteorites basically plot all over the place, and so trying to figure out what these samples are telling us about water in the mantle of Mars has historically been a challenge,” Barnes said.”The fact that our data for the crust was so different prompted us to go back through the scientific literature and scrutinize the data.”
So the team compared their results to previous isotope studies, where the meteorites originated in the Martian mantle. They discovered that the isotope ratios were consistent with two types of volcanic rock, known as shergottite, that’s found in the Martian mantle.
This means that the water within the meteorite samples came from two different sources. It also indicates that Mars lacked a global magma ocean, which would have made the mantle more consistent in its composition.
“These two different sources of water in Mars’ interior might be telling us something about the kinds of objects that were available to coalesce into the inner, rocky planets,” Barnes said.
Meaning two distinct planetary precursors with vastly different water contents could have collided, but never thoroughly mixed. And understanding how Mars formed is essential for understanding its past habitability and potential for life.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
