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Mercedes-Benz DRIVE PILOT captures world’s first approval for hands-free driving
Mercedes-Benz DRIVE PILOT has captured the world’s first approval for ‘conditionally automated’ driving on German highways with its Level 3 system. The German automaker’s DRIVE PILOT is the first internationally valid system, as it met the requirements of Global Automotive Regulation No. 157, which concerns the approval of vehicles with regards to Automated Lane-Keeping Systems.
Mercedes-Benz announced the accomplishment, calling it proof of the company’s “pioneering work in automated driving.” The German Federal Motor Transport Authority granted the approval.
“For many years, we have been working to realize our vision of automated driving. With this LiDAR-based system, we have developed an innovative technology for our vehicles that offers customers a unique, luxurious driving experience and gives them what matters most: time. With the approval of the authorities, we have now achieved a breakthrough: We are the first manufacturer to put conditionally automated driving into series production in Germany,” Member of the Board of Management of Daimler AG and Mercedes-Benz AG, Chief Technology Officer responsible for Development and Purchasing Markus Schäfer said.
Die Bedienelemente für den DRIVE PILOT sitzen im Lenkradkranz oberhalb der Daumenmulden rechts und links. Aktiviert der Fahrer den DRIVE PILOT, regelt das System Geschwindigkeit und Abstand und führt das Fahrzeug souverän innerhalb der Spur. // The controls for DRIVE PILOT are located in the steering wheel rim above the thumb recesses on the right and left. If the driver activates DRIVE PILOT, the system regulates speed and distance and guides the vehicle confidently within the lane.
DRIVE PILOT will first be available in Mercedes-Benz S-Class models in the first half of 2022. There will be initial limitations with the functionality’s ability, and drivers will only be able to drive at speeds of up to 60 km/h or 37 MPH on German highways. This will effectively limit the Level 3 system to operating in “heavy traffic or congested situations on suitable stretches of highway in Germany.” Regularly flowing traffic patterns at speeds that exceed the approved limits will require a normal driving operation.
Levels of autonomous driving have been outlined by the Society of Automotive Engineers (SAE). Level 3 Autonomy does not require humans to perform the act of driving. However, of the three levels that allow hands-free driving, which are Levels 3, 4, and 5, Level 3 is the only category in which the driver must take over if the vehicle requests human intervention. Level 3 is effectively described as a “traffic jam chauffeur,” which would align with the capabilities of the DRIVE PILOT system.
“During the conditionally automated journey, DRIVE PILOT allows the driver to take their mind off the traffic and focus on certain secondary activities, be it communicating with colleagues via In-Car Office, surfing the internet, or relaxing while watching a film. In DRIVE PILOT mode, applications can be enabled on the vehicle’s integrated central display that are otherwise blocked while driving,” the automaker wrote.
The system will initially be available on 8,197 miles or 13,191 kilometers of German highway. Mercedes-Benz said that it is working on completing extensive test drives in other markets, including the U.S. and China, so that it can launch DRIVE PILOT in countries outside of Germany.
DRIVE PILOT in der S-Klasse: Hochautomatisiertes Fahren auf Deutschlands Autobahnen // DRIVE PILOT in the S-Class: Conditionally automated driving on German freeways
DRIVE PILOT uses a LiDAR-based system for operation, but it also has a camera in the rear window and a microphone, which will both be used to detect approaching emergency vehicles by recognizing flashing blue lights and sirens. There is also a moisture sensor in the wheel well, used for detecting slippery or wet driving conditions. A digital HD map will transmit information regarding road geometry, route profile, traffic signs, and unusual traffic events, including accidents or road work, to DRIVE PILOT, helping it make informed and logical decisions throughout the vehicle’s operation.
Mercedes-Benz also said that it has implemented a safety system that will inform the driver of when the vehicle needs to be back in the control of a human. If the driver fails to take back control of the car for any reason, including medical emergencies, the vehicle’s braking system will bring the car to a stop in a controlled manner while also activating hazard lights. Mercedes-Benz has an emergency call system, which will automatically contact first responders, and the vehicle’s doors and windows will unlock for easier access for first responders.
Mercedes-Benz has been working to get DRIVE PILOT approved by regulators since mid-2021.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
