News
Revealing the Most Popular Tesla Model S Configurations
New Tesla buyers are known to solicit feedback from members of the forum community on whether their proposed configuration is the right choice. I find this rather amusing considering there’s really no right choice and it’s purely subjective. What would be more valuable, and more interesting to say the least, is to see what configuration Tesla Model S owners are likely to walk away with.
Luckily some folks from the TeslaMotorsClub have already compiled a google doc that may give us an idea of what Model S options people are actually ordering. Let it be known that the results are based on a very small sample size that represents only a small fraction of the actual sales figures.
Tesla Model S Delivery by Country
It’s no surprise that 93% of orders are being delivered to owners within the US with the rest coming from Canada and Europe.
Within the US, California leads the pack at 37% while North Carolina comes ranks in second place followed by Massachusetts, Maryland, and Georgia.
Model S Battery Choice
93% of Model S buyers are ordering the largest battery offering (85 kWh) while only 32% of people with the 85 kWh battery choose the Performance (P85) model. There's a further upgrade on top of the performance model known as the Performance Plus or "P+" which brings larger tires and an upgraded suspension. Of those choosing the P85 only 33% chose to upgrade to the P85+ plus model. So the next time you see a Tesla P85+ on the road, know that you're staring at a rare model which may represent only 10% of total sales.
Most Popular Color
Black leads the pack at 23% of Model S owners choosing that as their color of choice with blue and grey a tie for second at 18%.
76% of buyers are upgrading to leather. The choice of color in the leather is pretty evenly split between all 3 color offerings. "Piano Black" stands out as the most popular interior trim with 51% of buyers selecting that offering. The remaining trim options are split evenly.
Only a mere 2% of buyers select Tesla's paint armor option.
Another interesting data point is that 39% of P85 customers select the red brake calliper option despite it being a free upgrade with the P85. The spoiler ranks higher in popularity with 52% of P85 customers selecting it.
Roof Selection
The Tesla panoramic roof is one of the coolest selling points of the car and as expected 69% of buyers choose it when configuring their Model S. If you don't select the panoramic roof you have the option to choose a roof that's painted in the color of the body or in black. 28% of buyers chose the body colored roof.
Technology Package
Likely to no ones surprise 85% of buyers chose the technology package which includes turn by turn routing, powered lift gate and many other fantastic features right on the 17" touchscreen. Without the Tech Package, some features of the vehicle are inaccessible. 80% of the people that picked the technology package opted for parking sensors but only 37% of them choose fog lights.
The Subzero weather package is not too popular at 26% but may grow over time as Tesla gains sales strength in colder regions such as the Northeast US and in Europe. I was surprised that 41% of buyers are choosing the premium sound option as it is a very pricy option that also requires a subscription for XM use.
Also see: The Sound in the Tesla Model S
45% of people who opted for the technology package also choose to add the smart air suspension
I thought was crazy when I added the premium interior lighting package for an extra $1,000, but 81% of buyers are doing the same thing. That makes me feel a lot better about my decision!
Model S owners also seemed to really like the parcel shelf with 81% of buyers choosing it.
Single vs Dual Charger
Only 37% of buyers are choosing dual chargers which I personally believe is a necessity. Hopefully with better education buyers will opt for the dual charger option and save themselves from incurring a costly post-upgrade charge.
Also see: Every New Tesla Owner’s Dilemma: Dual Chargers vs High Power Wall Connector (HPWC)
Tesla Model S by the Numbers
Summarizing the most popular options you'd end up buying a black non-performance 85 kWh Tesla with panoramic sunroof and Piano Black decor, tech package, parking sensors and the parcel shelf. This configuration goes for approximately $83,070 after Federal and state incentives.
Ultimately the options you pick for your Tesla Model S is your choice and owners will tell you that you can't buy a bad Tesla.
News
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
News
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.


