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NASA to retry Artemis I Moon rocket launch on Saturday
NASA says it has alleviated issues that arose during its first Space Launch System (SLS) Moon rocket launch attempt and will try again as early as Saturday, September 3rd.
Measuring around 98 meters (~322 feet) tall and capable of launching up to 95 tons (~210,000 lb) to low Earth orbit, the SLS rocket’s first launch – Artemis I – will attempt to send NASA Orion spacecraft on its way to lunar orbit. If all goes to plan, a partial prototype of the deep space crew transport vehicle will enter orbit spend several weeks around the Moon, where it will attempt to prove that Orion is safe and ready to launch NASA astronauts.
Approximately six years behind schedule and tens of billions of dollars over budget, the combined Orion spacecraft and SLS rocket were originally expected to debut in 2016 when Congress legally required NASA to develop the combined system in 2011. It would be difficult for the stakes to be much higher.
Now, after an unsuccessful August 29th launch attempt that turned into a wet dress rehearsal test as a result of poor planning, NASA is ready to try again.
SLS is scheduled to lift off from NASA’s Kennedy Space Center (KSC) LC-39B pad no earlier than (NET) 2:17 pm EDT (18:17 UTC) on Saturday, September 3rd. Like the first, the window lasts for two hours, providing some flexibility for NASA to troubleshoot any other minor problems that might crop up during the second launch attempt.
During the first SLS launch attempt, several problems arose, including a possible crack in Core Stage foam insulation, a misbehaving vent valve, a hydrogen fuel leak, and weather concerns that delayed the start of propellant loading by more than an hour. The most important problem, causing NASA to abort its first attempt at T-40 minutes to liftoff, involved Core Stage engine chill systems.
At the time, available data suggested that one of the Core Stage’s four modified and flight-proven Space Shuttle Main Engines (known as RS-25) was unable to chill down to the temperatures required for safe ignition. In a September 1st press conference, after more analysis, NASA now says that the rocket was, in fact, correctly trickling liquid hydrogen fuel through all four engines and that all engines were likely ready to go. The agency and its contractors say they are confident that the true cause of the unfavorable readings was a faulty temperature sensor.
In an earlier press conference, senior officials noted that the Boeing-built SLS Core Stage is designed in a way that makes those faulty temperature sensors virtually inaccessible without major work – and certainly not while the rocket is still at the launch pad. A rollback to NASA’s Vehicle Assembly Building (VAB) could easily delay the next SLS launch attempt by 4-6 weeks, if not longer.
Perhaps as a result of the looming consequences of another rollback, instead of sending the rocket back to fix the newly discovered sensor issue, NASA officials now say they never actually needed the broken sensor and can get by without it working properly. That doesn’t entirely explain why NASA fully aborted an SLS launch attempt as a direct result of not liking the data produced by said sensor a few days prior. Nonetheless, the officials say that by analyzing several other unspecified telemetry readings within the RS-25s and SLS plumbing, they can effectively infer that the engines have been chilled to the right temperature.
In theory, if no other issues arise in the remaining 40 minutes leading up to launch, that should allow NASA to confidently launch SLS without having to replace components deep within the rocket.
NASA will begin live coverage of its next SLS launch attempt on NASA TV at 5:45 am EDT (09:45 UTC), followed by a separate hosted broadcast (the agency’s first attempt at a 4K launch webcast) beginning at 12:15 pm EDT (16:15 UTC).
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
