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NASA to retry Artemis I Moon rocket launch on Saturday
NASA says it has alleviated issues that arose during its first Space Launch System (SLS) Moon rocket launch attempt and will try again as early as Saturday, September 3rd.
Measuring around 98 meters (~322 feet) tall and capable of launching up to 95 tons (~210,000 lb) to low Earth orbit, the SLS rocket’s first launch – Artemis I – will attempt to send NASA Orion spacecraft on its way to lunar orbit. If all goes to plan, a partial prototype of the deep space crew transport vehicle will enter orbit spend several weeks around the Moon, where it will attempt to prove that Orion is safe and ready to launch NASA astronauts.
Approximately six years behind schedule and tens of billions of dollars over budget, the combined Orion spacecraft and SLS rocket were originally expected to debut in 2016 when Congress legally required NASA to develop the combined system in 2011. It would be difficult for the stakes to be much higher.
Now, after an unsuccessful August 29th launch attempt that turned into a wet dress rehearsal test as a result of poor planning, NASA is ready to try again.
SLS is scheduled to lift off from NASA’s Kennedy Space Center (KSC) LC-39B pad no earlier than (NET) 2:17 pm EDT (18:17 UTC) on Saturday, September 3rd. Like the first, the window lasts for two hours, providing some flexibility for NASA to troubleshoot any other minor problems that might crop up during the second launch attempt.
During the first SLS launch attempt, several problems arose, including a possible crack in Core Stage foam insulation, a misbehaving vent valve, a hydrogen fuel leak, and weather concerns that delayed the start of propellant loading by more than an hour. The most important problem, causing NASA to abort its first attempt at T-40 minutes to liftoff, involved Core Stage engine chill systems.
At the time, available data suggested that one of the Core Stage’s four modified and flight-proven Space Shuttle Main Engines (known as RS-25) was unable to chill down to the temperatures required for safe ignition. In a September 1st press conference, after more analysis, NASA now says that the rocket was, in fact, correctly trickling liquid hydrogen fuel through all four engines and that all engines were likely ready to go. The agency and its contractors say they are confident that the true cause of the unfavorable readings was a faulty temperature sensor.
In an earlier press conference, senior officials noted that the Boeing-built SLS Core Stage is designed in a way that makes those faulty temperature sensors virtually inaccessible without major work – and certainly not while the rocket is still at the launch pad. A rollback to NASA’s Vehicle Assembly Building (VAB) could easily delay the next SLS launch attempt by 4-6 weeks, if not longer.
Perhaps as a result of the looming consequences of another rollback, instead of sending the rocket back to fix the newly discovered sensor issue, NASA officials now say they never actually needed the broken sensor and can get by without it working properly. That doesn’t entirely explain why NASA fully aborted an SLS launch attempt as a direct result of not liking the data produced by said sensor a few days prior. Nonetheless, the officials say that by analyzing several other unspecified telemetry readings within the RS-25s and SLS plumbing, they can effectively infer that the engines have been chilled to the right temperature.
In theory, if no other issues arise in the remaining 40 minutes leading up to launch, that should allow NASA to confidently launch SLS without having to replace components deep within the rocket.
NASA will begin live coverage of its next SLS launch attempt on NASA TV at 5:45 am EDT (09:45 UTC), followed by a separate hosted broadcast (the agency’s first attempt at a 4K launch webcast) beginning at 12:15 pm EDT (16:15 UTC).
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
