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Fate of NASA’s Opportunity rover unknown as Martian dust storm reaches peak strength
As NASA’s Opportunity Rover continues to weather the massive dust storm engulfing a quarter part of the Red Planet, the silence from the resilient rover has now stretched to three weeks. Despite this, however, Dr. James Rice, co-investigator and geology team leader on NASA projects including Opportunity, recently stated that it is far too early to speculate the rover’s demise, considering the grit and durability the machine has exhibited over the past 14 years.
In an article on Spaceflight Insider, Dr. Rice noted that NASA received the last power reading from Opportunity on Sol 5111 (June 10, 2018), when the rover collected a measly 22 Wh worth of solar power. Just ten days prior to the reading, Opportunity was still able to collect 645 Wh of energy from the Sun. Despite the lack of sunlight due to the dust storm, however, Dr. Rice noted that the timing of the storm could work in Opportunity’s favor, since the warm Martian Spring could help keep the rover’s electronics from becoming too cold during the night.
“We went from generating a healthy 645 watt-hours on June 1 to an unheard of, life-threatening, low just about one week later. Our last power reading on June 10 was only 22 watt hours the lowest we have ever seen. Our thermal experts think that we will stay above those low critical temperatures because we have a Warm Electronics Box (WEB) that is well insulated. So we are not expecting any thermal damage to the batteries or computer systems. Fortunately for us it is also the Martian Spring and the dust, while hindering our solar power in the day, helps keep us warmer at night,” Dr. Rice wrote.
Opportunity is currently weathering the Martian dust storm on the slopes of Perseverance Valley, where it is analyzing the planet’s geology. As the storm broke out, NASA opted to keep the rover’s robotic arm deployed on its rock target, La Joya. The dust storm, which covered 15.8 million square miles (41 million square kilometers) as of mid-June, started at a rather unusual time. Dust storms in the Red Planet, after all, usually form during the Martian Summer. Only one other dust event during the Martian Spring was recorded by NASA back in 2001, but it started significantly later than the current storm.
Despite the very real danger Opportunity is facing, NASA remains optimistic about the resilient rover’s chances. Just recently, NASA’s Mars Exploration Program director Jim Watzin stated that the massive Martian dust storm silencing Opportunity might have already peaked. Considering that the storm took roughly a month to build up, however, Watzin noted that it could also be a “substantial” amount of time before the dust event settles enough for NASA to properly determine Opportunity’s fate, as noted in a Twitter update from Space News senior writer Jeff Foust.
-->Watzin: the Martian dust storm that silenced Opportunity may be peaking now, but it took a month to build up and thus could be a “substantial” amount of time before it subsides.
— Jeff Foust (@jeff_foust) July 2, 2018
Opportunity is currently the longest-serving rover on the Martian landscape. Launched back in 2004, Opportunity, together with its sister, Spirit, were designed to last for a 90-day mission. Both rovers proved far more durable than expected, however, with Spirit continuing its mission for six years before falling silent in 2010 and Opportunity still going strong well into 2018. Overall, the work done by Opportunity, Spirit, as well as the nuclear-powered Curiosity, have laid the groundwork for more ambitious missions to the Red Planet. Among these are Mars 2020, a machine based on Curiosity, as well as Europe’s ExoMars rover, both of which would be sent to Mars in order to find signs of life.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
